What Makes Gen Y Stick with a Bank?

July 17, 2017

For banks, this is mixed news. While a large group of potential customers, Gen Y buyers are low on brand loyalty, have high expectations, and are more likely to switch banks if something better is offered elsewhere. According to responses from the 2014 Retail Banking Voice of the Customer Survey,2 48% of global Gen Y respondents indicated they are unsure if they will stay with their primary bank over the next six months. Fees/prices and quality of banking services were cited as the primary reasons to leave by a majority of regional respondents globally.

Spotlight

Brightside Insurance

Brightside is an insurance broking and financial services business that has a history of rapid growth in the UK.We specialise in delivering market-leading insurance solutions to individuals and businesses. We are focused on customer service and operational excellence, adding value for our policyholders and business partners alike across all classes of insurance.Our insurance activities are complemented by our financial services businesses. The diverse portfolio of products we manage provide innovative collection and repayment solutions that guarantee an excellent customer experience and maximise efficiencies throughout our business.

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Spotlight

Brightside Insurance

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