Media 7 | October 27, 2021
Maximilian Marenbach, Head of Banking and Payments/Business Development at Kraken Digital Asset Exchange, takes us through his professional journey with Kraken - one of the largest and oldest cryptocurrency exchanges in the world. Read on as he talks about the Kraken Bank, the significance of digital currencies and their impact on our financial system.... Read More
Media 7 | September 20, 2021
Anna Pavlovska, Executive Vice-president at VIALET, has combined FinTech, commercial and central banking experience. She is experienced in European Banking, FinTech, Payments and Digital Platforms industries, with particular expertise in the area of innovative payment solutions, digitally enabled payment financial products, acquired in the Business Development, Innovation, Strategy, M&A, Relationship Management, Change Management, International Development, Sales-related roles.... Read More
Media 7 | September 17, 2021
Bronwyn Pretorius, Head of Marketing at Mukuru, is a seasoned marketeer with over 14 years of experience. In her current position as HOD Marketing for one of the largest Remittance led FinTech's in Africa, she has entered into a new industry of Financial Services where she aims to bring a positive change with strategic planning, implementation and leveraging her innate interpersonal skills with the focus of delivery.... Read More
Media 7 | September 17, 2021
Suleiman Barada, Head of UABdigital & Sr. Advisor at the Union of Arab Banks, is an Independent Technology Business Strategist and at the Union of Arab Banks, he spearheads the inception of the Digital Transformation Unit with Ecosystem-wide vision and mission, and a mandate to leaving no financial institution behind in the Digital Economy within the Arab countries. Suleiman is an Ecosystem Architect with focus on value creation and practices a purpose-driven methodology to developing and executing Digital Business Transformation roadmaps while being entirely focused on Benefits Realization and the way they can be measured, attained, and sustained.
Suleiman has worked with a wide variety of technology vendors such as SAP, IBM, Oracle, and Microsoft, and possesses a thorough understanding of the global tech ecosystem and their characteristics. Certified Digital Transformation Advisor, Six Sigma Yellow Belt, and a Project Management Professional (PMP) since 2005 and cross-industry experience includes Defense, Government, Financial Services, Healthcare, Higher Education, Construction, Facilities Management, Telco, Utilities, and Retail sectors.... Read More
Media 7 | September 16, 2021
Gábor Gyura, Head of Sustainable Finance at Central Bank of Hungary, is a member of several international committees and working groups in the field of green finance. He has a master’s degree in Economics and also holds a PhD in Earth Science... Read More
Media 7 | September 16, 2021
Luke Wilcox, Founder at Ethos, a FinTech platform for financial advisors, investors and institutions to align money with causes they care about, including racial justice, climate change, LGBTQ equality, and more. He started this journey while trying to identify investments whose causes aligned with his own and it has grown rapidly since then. Luke holds an MBA from the University of Minnesota as well as an MA degree from the University of Boston. He is a staunch advocate for human rights and has been a board member of the Iraqi and American Reconciliation project.... Read More
Media 7 | September 8, 2021
Vishal Srivastava, Vice President (Model Validation) at Citi was invited as a keynote speaker to present on Fraud Analytics using Machine Learning at the International Automation in Banking Summit in New York in November 2019. Vishal has experience in quantitative risk modeling using advanced engineering, statistical, and machine learning technologies. His academic qualifications in combination with a Ph.D. in Chemical Engineering and an MBA in Finance have enabled him to challenge quantitative risk models with scientific rigor. Vishal’s doctoral thesis included the development of statistical and machine learning-based risk models—some of which are currently being used commercially. Vishal has 120+ peer-reviewed citations in areas such as risk management, quantitative modeling, machine learning, and predictive analytics.... Read More
Media 7 | September 7, 2021
Christine A. Moore, Managing Director, North America at FirmDecisions has over 20 years of agency and in-house experience in commercially driven roles. Her global knowledge is complemented by an in-depth understanding of the US market and an extensive marketing procurement background. Christine has also served in CFO and COO roles across the agency business and has held roles at the likes of PepsiCo Inc., Interpublic, Dentsu International, MDC Partners and WPP during her career.... Read More
Media 7 | September 6, 2021
Elisabeth Dana, Founder at Infinity Circle Fintech Innovation, was a former wealth management banker at Barclays. She has spent two decades of her professional career in finance with a passion for technology. She wants to make wealth management digital.... Read More
| September 6, 2021
Travis Matthew, Co-Founder of the Emerging Fintech Forum, was born & raised in LA and has developed a notable capacity of translating strategic vision into high-value IP design, development, marketing, licensing & sales to drive maximum ROI for influential lifestyle brands and corporations from fashion to fintech, including VISA®, FluxCredit, Facebook, and more.... Read More
Media 7 | August 23, 2021
Joanie Wang, Director of Marketing at Expensify, is a marketing and communications generalist, interested in human behavior and the psychology behind what incentivizes people to action — whether that is increased civic engagement or purchasing a product. Since joining Expensify in 2014, she has helped grow Expensify into the most recognizable expense management platform in the space through unconventional means, including Expensify’s You Weren’t Born to Do Expenses Super Bowl campaign and ExpensiCon - the industry’s first all-expenses-paid thought leadership conference. She is also passionate about making diversity, equity, and inclusion a core part of Expensify's brand and values and bringing it to life for the entire Expensify community.... Read More
Media 7 | August 16, 2021
Martina MacPherson, Head of ESG Strategy and Member of the General Management Committee at ODDO BHF AM and PE, and President of the Network for Sustainable Financial Markets. In 2014, she founded SI Partners Ltd., an ESG investment content, research, and analytics firm. Prior to that, she has held a range of senior global research, risk mgt., business, and product development roles at Moody's ESG Solutions, S&P Global Inc., MSCI ESG Research, and Lloyds Banking Group - Insight Investment. Earlier in her career, she worked for F&C Asset Management and Deutsche Bank. Martina is a visiting fellow at Henley Business School and a guest lecturer at the University of Zurich. She is an advisory board member at ROSIF, the Sustainable Investment Forum for Eastern Europe, and at the European Law Institute (ELI).
Previously, she was an analyst advisory board member at UKSIF, the UK’s sustainable investment and finance association. She also was a mentor at the Global Thinkers Forum, and at the ICRS. Martina is an award-winning multi-lingual writer, lecturer, and presenter on sustainable investment, risk management, and green finance themes and contributes regularly to industry and academic publications. She has participated in a range of sustainable investment and ‘green’ finance working groups such as Towers Watson's Thinking Ahead Institute Sustainability WG, the Social Impact and Green Finance Initiatives by the UK Gov, CEPS' (EU), and the IIF/IMF's global sustainable finance working groups. She also contributed to the Sustainable Stock Exchanges’ and UK Gov's taskforce reports on sustainable finance, and CEPS' EU report on the restructuring of the Capital Markets Union. Most recently, she became a task force member of the UNGC SDG CFO technical expert group, ICMA's Climate Transition Finance working group, and of the EDM Council's working group on sustainable finance.... Read More
Media 7 | August 16, 2021
James Lee, Managing Director and Head of Financial Services, Analytics and Cloud Transformation at PwC, is a well-recognized management consulting leader and senior technology executive specializing in advising global financial services organizations on “cloud-first, data-driven” digital transformation with data and analytics, AI, and intelligent automation. He has over 20 years of strategy consulting and technology operation experience in North America, Asia, and Europe that spanned across various industries including insurance, banking, asset and wealth management, private equity, and telecommunications.... Read More
Media 7 | August 5, 2021
Ernest Chan, Founder at PredictNow.ai, is also the Managing Member of QTS Capital Management, LLC., a commodity pool operator and trading advisor. QTS manages a hedge fund as well as individual accounts. More information about his services can be found at predictnow.ai and www.qtscm.com. He is the author of "Quantitative Trading: How to Build Your Own Algorithmic Trading Business", "Algorithmic Trading: Winning Strategies and Their Rationale", and "Machine Trading", all published by John Wiley & Sons. He maintains a popular blog "Quantitative Trading" at epchan.blogspot.com. He is an adjunct faculty at Northwestern University's Master's in Data Science program. His courses and publications on finance and machine learning can be found at www.epchan.com.... Read More
Media 7 | August 2, 2021
Satya Upadhyaya, Vice President of Campaign Optimisation, Marketing Capability & Change at Citi, is a Marketing Technology thought leader, with a proven track record in optimizing the customer journey through design, implementation, launch, and monitoring of data-driven and insights-powered initiatives. He possesses significant leadership experience across Strategic Operations, Sales & Marketing, Digital Technology & Innovation to Transformations for businesses like Accenture, The Star, The NRMA to Citibank, Bankwest to HSBC.... Read More
Media 7 | July 29, 2021
Aaron Pang, Associate Director, Business Transformation at EY, created his first e-commerce business and online marketing business at age 21 and achieved over one million US revenue in the first year. In 2015, he led the home market of a global successful logistic-tech venture, Lalamove. After that, he went on to lead a three-year transformational program for a global accounting body Hong Kong Institute of Certified Public Accountants (HKICPA). He is the creator and host of the Transformative Purpose podcast, author of two books Reborn Digital and The Asian Dad.... Read More
Media 7 | July 20, 2021
Diania Merriam, Founder at EconoMe LLC, is an ambitious marketing professional with a passion for building brand longevity through strategic licensing partnerships and brand extensions. She like to earn through licensing and has become very enthusiastic about how she manages that money.... Read More
Media 7 | May 13, 2021
David Brightman, Director of Product Marketing at BlackLine, is a product leader with broad experience across product development and optimization, commercial strategy, and product marketing. David has a wealth of experience helping finance organizations transform through process optimization and technology enablement. In his role at BlackLine, he helps companies understand the value of modern accounting with relevant messaging, robust product thinking around proof of value, and thought leadership. He is a chartered accountant with the ICAEW.... Read More
Media 7 | March 31, 2021
Sarita Bahety, Strategic Alliances and Partner Marketing Lead at Cognizant, builds and nurtures partnerships with technology alliance partners to strengthen Cognizant’s position as an industry leader in enterprise Data and Intelligence solutions and to accelerate growth by delivering on joint value propositions with the partners that solve their customer’s needs and increase their digital maturity. She manages pan-European partner marketing. Her work experience ranges from startup to Fortune 200, across multiple industries and geographies.
In addition to managing and growing a network of their tier-one strategic alliances and trifecta, she also advises a leading telco in the Middle East on how to accelerate data protection and privacy adoption for all of their employees.... Read More
Media 7 | February 11, 2021
Nick Baker, Managing Director at Bakehouse Communications, is a brand and customer experience specialist with over 30 years in the client and agency financial services environment. He has held senior marketing roles for life, pensions, and investment companies. He was the Marketing Director at Irish Life UK, and Head of Communications for Barclays Investments before owning a successful marketing agency. He has been responsible for bringing countless innovative products and over 14 brand new financial services businesses to market, including operating recently as a NED for a retail property investment fund manager. He is the founder and director of an online simplified protection business, called simple and open. Putting the customer at the heart of clients’ businesses has been his career–long passion.... Read More
Media 7 | January 18, 2021
Liza Collin, Strategy & Commercialization Director - Custom Solutions Division at Visma, comes with an experience of 13 years in Product Management, Digital Transformation and Product Marketing. Her daily activities include aligning sales, product, marketing & customer success around our ideal customer, optimizing these strategies to reflect customer and market needs. She has ranked as one of the Top 100 Global Product Marketing Influencers 2020 and Top 50 most prominent tech women in Norway 2017.... Read More
Media 7 | January 13, 2021
Carolyn Bao, Product Marketing Consultant at Intuit, is a business executive specialized in product marketing and marketing strategy that drive direct business impact. She is also a featured speaker at The Product School. As a featured speaker, she helps to inspire the next generation of Product Managers to create innovative products and apply the best practices in their work.... Read More
MEDIA 7 | March 2, 2020
Audrey Blackmon, Fintech & Payments Industry Leader at Verrency is a seasoned veteran with over 25 years of experience in the payments industry. As the SVP Business Development, Audrey leads Sales Strategy at Verrency for North & South America. She serves as an advisor to the Executive Board of Wnet, an advisor to startups at Plug & Play and other Fintech startups.
Deck 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you,’ what would I hear?
AUDREY BLACKMON: Passionate, trustworthy and thoughtful.
D7: How would you describe your leadership style and philosophy?
AB: I would describe my style as empowering and inclusive. I believe you should hire smart and empower your team to be successful. Provide them what they need to be successful. I think trust is key in any relationship and gaining the trust of your team is very important as that’s the foundation of a relationship that you can build from.
D7: At Verrency, how do you keep up with the changing consumer demand and ensure a seamless experience?
AB: We listen to the industry as well as our customers (Card Issuing Financial Institutions and Processors) and make adjustments along the way. We anticipate where technology is going and how we can help our customers accelerate their technology to increase customer retention, improve customer experience and open up new opportunities for revenue growth.
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MEDIA 7 | February 28, 2020
Madhu Narasimhan, Senior Vice President at Wells Fargo has a proven record of innovation, organizational transformation, strategy, and business support over her 20+ year career in software development, product management, project/program management, and delivery, Madhu and her team have transformed the delivery model of digital capabilities to customers and greatly enhanced the end-to-end customer experience.
Deck 7: How old were you when you had your first paying job?
MADHU NARASIMHAN: I grew up in various cities around the world and attended 14 schools between kindergarten and twelfth grade. My first paying job was a dance instructor in Indian Classical dance when I was in high school.
D7: Tell us about your career path. How did you go from Software Developer to Executive Vice President?
MN: My career has led me through various roles in technology. I moved from developer, to architect, to management, and then on to various roles supporting business areas - to my current role supporting Agile transformation and portfolio delivery. As I progressed through my career I had strong mentors who encouraged me to push myself to explore new areas.
D7: What do you feel you bring to your role that inspires others to see you as a leader?
MN: Brining clarity in ambiguity; being able to paint a future and a path towards it.
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MEDIA 7 | February 26, 2020
Marla Sofer, VP of Strategic Partnerships at Jemstep drives growth through obsessive client centricity. With a background in conflict resolution, Marla negotiates solutions to complex problems while setting the stage for the future. She has designed and implemented third-party strategies that resulted in cost savings, automation, and efficiency programs to achieve 25% to 100% profit margin increases in multi-billion dollar organizations.
Deck 7: What drew you towards your profession and to Jemstep? How has your previous employment experience aided your tenure at Jemstep?
MARLA SOFER: My career path has been more opportunistic than linear, although a common thread has woven through each position. My studies centered on negotiation and mediation and then I began fundraising at a not-for-profit. Shortly afterward, I shifted into private banking, where I worked closely with high-net-worth clients and managed bank operations for branch offices across Latin America. I then serviced institutional investors and grew an account management team at J.P. Morgan. That experience enabled me to transition to BlackRock, where I led our global provider strategy with banks, index licensors, and market data providers.
Near the end of 2015, I sought a transition into the rapidly emerging world of Fintech, leveraging the financial services skills I had developed with both private and institutional investors, negotiating global agreements, and overseeing complex operational relationships valued in the hundreds of millions of dollars.
At Lending Club, I ran third party oversight and monitoring, preparing the software platform for institutional investment and strict regulatory compliance. I then led business development for Xignite, where I focused on simplifying access and usability of market data with well constructed APIs. In my current role leading strategic partnerships at Jemstep, I call upon experience and lessons from each of my prior roles. I manage relationships that enable digital client experiences through seamless integrations, drive down costs and expand accessibility to the financial markets. The years I spent in banking and asset management allow me to relate to our customers, appreciating the complexity of wealth management operations.
... Read More
MEDIA 7 | January 16, 2020
Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.
She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience.
MEDIA 7: When did you start working and what was it?
MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral.
M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy?
MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career.
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MEDIA 7 | November 14, 2019
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.
MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.
M7: What is your favorite part about working at EverString?
MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.
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MEDIA 7 | November 7, 2019
David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies.
MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional?
• Veteran technology journalist (worked across all media)
• Former advertising exec
• Former standup comedian and comedy writer
M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts?
DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples:
CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired.
“Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security conference).
... Read More
MEDIA 7 | October 7, 2019
Erik Charles, Vice President and Solutions Evangelist at Xactly Corporation is an accomplished professional with over two decades of experience in Marketing, Consulting, and Product Evangelization. Erik focuses on helping companies drive expansion and growth by better aligning positions, responsibilities, and incentives.
Erik serves as a subject matter expert in the area of Sales Performance Management to ensure that Xactly’s marketing, sales and product teams have the necessary strategic input for industry leading messaging, positioning, and future direction.
MEDIA 7: When did you start working and what was it?
ERIK CHARLES: In early 1980s, I wrote software on TRS-80 model II coded in BASIC to enable for computerized quotes for a life insurance agency. I was in middle school at the time, that was a contract work. My next job was at a software store back when software used to be bundled up into a cardboard box with inserted floppy disks and then it went on from there.
M7: You have an astounding experience of over two decades with industry pioneers like Apple, Sun Microsystems, Canon and recently Xactly Corporation. What has been the driving force behind your remarkable career?
EC: There are two things: as a marketer, I don’t believe in mistakes, I only believe in experiments and what we can learn from them, that has kept me moving forward. I keep on trying new things and seeing what works. I assume that just because it worked last week doesn’t mean it’s going to work tomorrow. So, I’ve never allowed myself to get into a rut. I have always been more than willing to find people who can provide excellent advice at critical moments, even on a specific direction. Finding someone that I can speak with, that can give me a few tips, tricks, hints, ideas, direction or path on moving on. So, I have never been afraid to ask just how could I do this better.
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MEDIA 7 | September 19, 2019
Tom Raftery, Global VP at SAP is an Innovation Evangelist, Futurist, and international Keynote speaker. Prior to joining SAP, Tom worked for a number of companies at Group IT Manager/CTO level, and as an Industry Analyst. Tom is a global thought leader and ranks among the top 10 Internet of Things influencers in the world.
MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM RAFTERY: I would like to think that I am a good communicator, maybe smart and hopefully generous. You will have to ask people other than myself though. They would be a better judge.
M7: What is the role of a technology influencer in driving environmental sustainability?
TR: The role of someone like me would be to raise awareness of the issues that are happening and potential solutions to them, particularly technological solutions. A lot of people are busy in their day-to-day lives and they might not be aware of some of the more pressing environmental issues that are happening in the world and that might impact them. So, raising awareness with people, of the importance of these issues, and the potential technological solutions to them is the role I think that influencers should be playing.
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MEDIA 7 | June 25, 2019
Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing.
Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards.
MEDIA 7: What’s your superpower?
OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want.
M7: Does it point to user intent, a term generally used in Account Based Marketing?
OT: Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them.
M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story?
OT: I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating.
While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO.
Using the skills I learned there, I was able to join the upstanding company that is Directive where I’m learning so much more, and doing so many more awesome things than I did at any other job and it has been amazing. It’s so wonderful to work at a place that is professional and that takes the work so seriously, only striving to be the best at being different.
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MEDIA 7 | April 3, 2019
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.
MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.
M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.
We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.... Read More