BANKING TRENDS THROUGH A MILLENNIAL LENS

November 30, 2017

Millennials have altered the landscape of banking, both in how they interact with their financial partners and in what they expect in an ongoing relationship. Financial institutions must adapt to win this generation and adjust their services and strategies to retain Millennials in the face of new and non-traditional competition. From an expectation of exceptional digital and human interactions to an enthusiastic response to rewards, Millennials are creating a new norm in banking. However, when it comes to security issues, generational divisions all but disappear. Banking customers of all ages express concern about the security of their personal data, sometimes even forgoing opening new accounts as a result. Meanwhile, bank customers will also increase their use of digital tools when a bank or credit union increases its security and fraud protection on those platforms.

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Albert

Albert is a new type of financial service that uses powerful technology to automate your finances, with a team of human experts to guide you. Our geniuses alert you to savings you’re missing, identify bills you’re overpaying, help you pay down debt faster, custom-tailor a financial plan for you, and much more. They text you with suggestions that can help you keep more money in your pocket and can answer any financial question you may have. Text Albert a financial question, and we’ll not only offer guidance but help you make it happen.

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