Financial Institution's Guide to the Health Savings Account Investment Industry

Are financial institutions missing out on a major growth opportunity? With the health savings account industry set to surpass $44 billion by 2017, there is a unique opportunity for even the smallest banks and credit unions to tailor messaging and product offering to help HSA users a win-win for all those involved. How? Simple. Financial institutions, by helping users invest as opposed to letting funds pass through, can increase assets managed, develop relationships with existing clients, and create new business with users. These users, on the other hand, can better prepare for retirement by taking advantage of the tax-advantaged health savings account gaining interest while preparing for future costs. This infographic introduces financial institutions to the industry at stake, as well as why now is the perfect time to reach out to HSA users.

Spotlight

MidCountry Financial Corp

MidCountry Financial Corp. (MCFC), a diversified holding company, delivers a wide range of financial services to individuals and businesses through its operating subsidiaries. Each is focused on a unique niche market with substantial growth opportunity. Founded in 2002, MCFC assets have grown to more than $1.2 billion, while its business units have been nationally recognized for business ethics, a commitment to social responsibility, and industry leadership. Headquartered in Macon, GA, with executive offices in Greenville, SC, today the company employs 1,035 team members, primarily through its Community Bank, Consumer Bank, Military Finance, and Consumer Finance segments.

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Spotlight

MidCountry Financial Corp

MidCountry Financial Corp. (MCFC), a diversified holding company, delivers a wide range of financial services to individuals and businesses through its operating subsidiaries. Each is focused on a unique niche market with substantial growth opportunity. Founded in 2002, MCFC assets have grown to more than $1.2 billion, while its business units have been nationally recognized for business ethics, a commitment to social responsibility, and industry leadership. Headquartered in Macon, GA, with executive offices in Greenville, SC, today the company employs 1,035 team members, primarily through its Community Bank, Consumer Bank, Military Finance, and Consumer Finance segments.

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