Rethink, Renew: ShapeShift CEO Erik Voorhees to Rebrand Crypto Exchange

Cryptocurrency exchange startup ShapeShift is planning a major rebrand this year. Announced at ETHDenver, an ethereum developer conference being held in Colorado this weekend, ShapeShift CEO Erik Voorhees said that starting Monday the company will be opening up a closed beta period for selected users so they can try a new version of the cryptocurrency exchange platform focused on simplifying the user experience.Featuring greater interoperability with ShapeShift’s cryptocurrency hardware wallet KeepKey, CMO of ShapeShift Emily Coleman told CoinDesk that the revitalized platform aims to bring together all of the company’s disparate products, including cryptocurrency pricing tracker CoinCap. Voorhees was joined by co-founder of cryptocurrency micropayments service Earn.com Lily Liu, CSO of ethereum venture capital studio ConsenSys Sam Cassatt, and co-founder of decentralized application platform Holochain Arthur Brock on a panel this Saturday about leadership “in times of ambiguity.