Prudential Financial revamps US marketing organization

Prudential Financial has launched a new operating model for its marketing organization in the US, and has made several new appointments. The realignment of Prudential Financials’ marketing organization involves utilizing technology, data sciences and AI as part of its marketing model. A release said that the new marketing structure takes effect this month. “By unlocking the potential of data, technology and AI to deliver personalized experiences that are more relevant and timelier than ever before, we will drive deeper relationships with our existing customers and build new ones with people who don’t yet know our story,” said Prudential chief marketing officer Naveen Agarwal.