Personal Capital Surpasses $2 Billion in Assets

Personal Capital, the leading digital advice firm, today announced it has achieved $2 billion in assets under management (AUM), with one-third coming from clients with over $1 million in assets at Personal Capital. The average AUM per client is now $300,000. "Half of our clients are coming from traditionally advised relationships," said Bill Harris, CEO of Personal Capital. "We offer better technology, better financial planning, better portfolio construction, better service and lower cost. The other half of our clients come from simple self service brokers who are graduating to a more sophisticated level of wealth management.