Ford Posts Quarterly Loss Amid Struggles in Europe, China

Ford Motor Co., which has struggled overseas and saw U.S. sales fall last year, reported its first quarterly net loss in two years Wednesday.The Dearborn, Michigan, company said it lost $116 million, or 3 cents a share, in the fourth quarter, compared with a $2.52 billion profit a year earlier. It last posted a quarterly loss in the fourth quarter of 2016.The loss included an $877 million one-time charge to revalue global pension assets due to a late-year market slide.Ford made $3.68 billion for the full year, but that was only about half of what its net profit was in 2017. North America was its only profitable region."It's not a year that we were happy with," Chief Financial Officer Bob Shanks told reporters. "I think the fourth quarter kind of continued in that theme."The annual and fourth-quarter performances sent company executives scrambling to explain to Wall Street analysts why it was taking so long to restructure and roll out new products that could increase sales and profits.CEO Jim Hackett, who replaced the ousted Mark Fields in May of 2017, acknowledged frustration with the speed of Ford's $11 billion restructuring effort."It is what it takes to build an industrial model that we're talking about, to do it the right way, to not have it fall apart," he said on a conference call with analysts.Shanks said the company has a good handle on its underperformance in China and Europe and said it is addressing problems. The company, he said, is trying to flatten its structure in the U.S. to eliminate layers of bureaucracy, and those efforts will finish in April. Cost savings from Europe should start showing up this year, he said.Hackett said the company was slow to refresh its vehicles around the globe. "We were constipated in product development," he said, adding that Ford has updated its vehicles and propulsion systems while cutting costs.

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In fast-paced services industries, savvy CFOs are tracking numerous key metrics like net income, current ratios, working capital, cash balance, DSO, gross margins, and more. But the one metric that may matter more than any other for long-term growth for professional services firms: project profitability. On-time and on-budget. W


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Spotlight

In fast-paced services industries, savvy CFOs are tracking numerous key metrics like net income, current ratios, working capital, cash balance, DSO, gross margins, and more. But the one metric that may matter more than any other for long-term growth for professional services firms: project profitability. On-time and on-budget. W

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