Nike Shares Rise as Strong Quarterly Results Allay China Demand Concerns

Nike Inc shares rose 9 percent on Friday, after the company's solid quarterly results eased worries that escalating trade tensions between Washington and Beijing would weigh on China demand and hurt the sportswear maker's growth story.The company's double-digit percentage growth in China was in addition to strong demand in North America, Nike's biggest and most competitive market, where sales got a boost from higher full-priced sales and a rebound in Jordan sneakers.In a note titled "A perfect quarter in an imperfect world," Jefferies analyst said that Nike's results this quarter were perfect amidst global trade disruption cited by FedEx.Earlier this week, FedEx Corp stunned markets with a drastic cut in its full-year profit forecast, citing global trade worries.On a post earnings call with analysts on Thursday, Nike's Chief Financial Officer Andy Campion said that the company had not seen any impact from the ongoing trade friction."Clear indications of better sales in the U.S. and elsewhere, including China, should help to comfort investors increasingly worried about the potential for macro slowdown," Oppenheimer analyst Brian Nagel said.Nike has focused on new launches as well as on a direct-to-customer model of own stores and online sales to temper the hit from bankruptcies of sports retailers and competition from the likes of Adidas AG and Under Armour Inc in the United States.Its efforts have borne fruit. The company engineered a rebound in its North America market, clawing back market share from global rivals."Nike is boxing out its competition ... the results illuminate the progress that Nike has made, and the guidance, which appears conservative, highlights the opportunities ahead," Susquehanna analyst Sam Poser wrote in a note.For 2019, Nike forecast revenue to rise in the high single-digit percentage range and potentially touching double-digit growth.