In a recent development, MeridianLink, Inc., a top supplier of cloud-based software solutions for financial institutions, and Fintel Connect, a pioneer in marketing technology for the financial sector, announced that they have entered into a partnership.
By integrating Fintel Connect's campaign tracking and partner marketing platform into MeridianLink® Opening, the two companies are making full-funnel marketing more transparent and helping banks and credit unions grow their deposits and loans.
The account opening solutions from MeridianLink make it easy for banks and credit unions to find new deposit and loan customers quickly. Its turnkey integration with Fintel Connect enables financial institutions to track campaigns through the funnel and optimize marketing expenditure by linking campaigns to real opened accounts and funded loans. The company's banks and credit unions can also use Fintel Connect's affiliate marketing to grow their customer base.
Megan Pulliam, SVP of Marketplace at MeridianLink, stated, "We are proud to expand the resources available to our customers in the MeridianLink® Marketplace with the addition of Fintel Connect, a solution that provides transparency to financial brands on their marketing journey and spend."
"By integrating Fintel Connect's solutions into MeridianLink, our customers can build strategies and allocate budgets smartly and efficiently which can positively impact the bottom line," Megan added.
(Source – Cision PR Newswire)
Increased resource efficiency, enhanced campaign transparency, optimized marketing spending, and scaled top-of-funnel growth are some of the key benefits that will come from the integration of Fintel Connect into the MeridianLink platform.
Fintel Connect Founder and CEO Nicky Senyard remarked, "Financial institutions leveraging MeridianLink's account opening capabilities can now achieve a higher return from their marketing efforts and drive more efficient digital growth through the integration of Fintel Connect's performance platform."
She expressed, "We're pleased to support MeridianLink's objective to accelerate life's most important financial moments and allow financial institutions to reach new customers and members more than ever before."
(Source – Cision PR Newswire)
Nevertheless, this alliance directly supports Fintel Connect's objective to empower financial brands with the tools for safe, cost-effective, and scalable business growth in an ever-evolving industry.
About MeridianLink
MeridianLink® powers financial institutions' digital lending, account opening, and consumer reporting agency data verification. Its scalable, cloud-based platforms help customers deepen consumer relationships through data-driven, personalized experiences throughout the lending life cycle. The company streamlines digital experiences to boost income, lower risk, and exceed customer expectations. Its partner marketplace offers hundreds of integrations for customized innovation. MeridianLink has democratized finance for consumers, businesses, and communities for over 20 years.