Aptitude Software, a leading subscription management and finance digitization software supplier, has recently partnered with Swedish fintech Minna Technologies. This alliance is set to give subscription businesses the most advanced anti-churn capabilities.
Aptitude's subscription management platform, eSuite, offers media companies and other subscription businesses advanced payment optimization and churn management tools like intelligent retries, card updater services, predictive churn algorithms, subscription pauses, resubscribes, offers, and switches. The connection with Minna Technologies will help subscription firms address a growing churn issue - payment barriers from banking app cancellations that hinder resubscriptions.
Amanda Mesler, CEO, and Chair, Minna Technologies, remarked, "Consumers want the freedom to manage their subscriptions within their banking apps and the flexibility to restart that subscription without hassle. Through our partnerships with global banks, fintechs, and subscription businesses we help organizations reduce churn significantly while providing consumers with a frictionless cancel and return experience. By partnering with Aptitude, we can bring those capabilities to merchants across their portfolio, adding scale for the industry."
(Source – Cision PR Web)
Aptitude Software, CEO, Jeremy Suddards expressed, "We are thrilled to kickstart this strategic partnership and see this as just the beginning. We are looking forward to incorporating Minna's additional capabilities around defining cancellation flows within banking apps and other broader retention features."
(Source – Cision PR Web)
Publishers, TV, sports, and other media businesses, such as Daily Mail, NBC Universal, L'Équipe, and others, choose eSuite as their subscription management platform. eSuite offers enterprises the specialized functionality they need, such as product administration, offers and vouchers, entitlement and device management, payments and billings, churn prevention tools, and a full reporting suite with secure data access.
About Aptitude Software
Aptitude Software provides software solutions that enable businesses to increase productivity, motivate employees, and release latent development potential by leveraging the company's extensive knowledge and dedication to its customer relationships. Its subscription management and finance digitization solutions are open, adaptable, and modular, allowing businesses to achieve more with less today and rethink their operations, performance, and scalability for the future.
About Minna Technologies
Minna Technologies is a platform that brings together global banks, fintech, and subscription businesses. This lets customers manage their subscriptions on their own within the app. It is a technology partner to top-tier financial institutions, fintech, and subscription businesses. The company provides subscription management capabilities for more than 20 million banking and fintech consumers across the United States of America, the United Kingdom, and Europe.