USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitePaper | April 6, 2023

Environmental, social and governance (ESG) issues have risen up the agenda for corporate banks, which are unanimous in their intentions to meet stricter regulatory guidance, satisfy the appetite from investors for greener products, and attract employees who increasingly want to see the demonstration of ‘purpose’ from their employers.

whitePaper | May 5, 2023

Developing products and services to match the changing preferences of cost-conscious customers is hard and getting harder. Meanwhile, a proliferation of digital banking channels is making the technical infrastructure increasingly complex and difficult to grasp. And keeping up with evolving technologies is no easier.

whitePaper | December 11, 2021

Financial inclusion is a well-recognized global issue: 1.7 billion people are “unbanked” – lacking an account at a financial institution or mobilemoney provider – according to the World Bank.1 Meanwhile, many small- and medium-sized businesses face challenges in realizing benefits from the current financial system. Individuals and small businesses may not be able to access financial services; if they can, those services may not be of high quality, suitable or affordable. The World Bank defines financial inclusion as the ability of individuals and businesses to access “useful and affordable financial products and services that meet their needs”.2 Financial inclusion is a complex global problem that existing systems and offerings have so far failed to solve.

whitePaper | December 23, 2019

Whether you’re obtaining new clients or recruiting talent, the Financial Services space is incredibly competitive. In order to meet the collaborative and transparent demands of clients, firms must work to develop an involved community that’s loyal to them. With that goal in mind, customer satisfaction and relationship development are imperative, and—as clients seek out advisors and agents that are thought leaders and specialists, and Financial Services firms strive to become exactly that—personal branding is more important than ever. In fact, branding must become a focus of all client-facing employees.

whitePaper | May 11, 2023

Financial institutions are transforming how they interact with customers and employees. They are seeing the immense value of implementing digital tools to meet today’s expectations and demands — specifically, mobile technology tools that enable banking from anywhere.

whitePaper | August 19, 2022

Financial inclusion has, for far too long, remained confined to corporate social responsibility for Indian banks. This has led to a skewed perception, where financial inclusion is viewed as a social cause and not an economic driving force. India, aiming for a $5-trillion economy by 2025, treads on thin ice if over 190 million adults continue to remain unbanked. The picture grows grimmer as we compare metrics to China – whose bank credit to GDP is six times that of India.