State of Digital Sales in Banking 2018

June 15, 2018

To objectively evaluate the quality and quantity of digital sales capabilities of the largest banks, Avoka commissioned a research team to evaluate each of the products visible on a bank’s website. In addition, the team evaluated Ease of Use for the most prominent deposit product on the website, using Avoka’s Transaction Effort Score ranking system to measure the degree of friction in the customer experience. Results and progress were compared for the 2018 study versus results gathered in past years. This report summarizes the results of the study covering both desktop and mobile aspects of digital customer acquisition and offers some key takeaways for banks.

Spotlight

Sterne Agee

Founded in 1901, Sterne Agee is one of the oldest and largest privately owned financial services firms in the nation. Through a team of over 2,000 financial professionals, Sterne Agee offers comprehensive wealth management and investment services to a diverse client base including corporations, municipalities and individual investors. The Firm maintains custody of nearly $26 billion in client assets and has offices nationwide, as well as an office in London.

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Spotlight

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Founded in 1901, Sterne Agee is one of the oldest and largest privately owned financial services firms in the nation. Through a team of over 2,000 financial professionals, Sterne Agee offers comprehensive wealth management and investment services to a diverse client base including corporations, municipalities and individual investors. The Firm maintains custody of nearly $26 billion in client assets and has offices nationwide, as well as an office in London.

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