Digital Marketing in Banking: Evolution and Revolution

Proving the effectiveness of bank marketing strategies beyond brand-building has always been a challenge. Now, several converging forces may help propel marketing forward as a revenue source rather than a cost center

Spotlight

Finance Bank(Z) Plc

FBZ was incorporated in Zambia on September 23, 1986. Company Registration Number LCO15083. FBZ was licensed by the Bank of Zambia to conduct banking business in Zambia in August 6, 1986. License Number 010/1986B.FBZ currently employs nearly 800+ personnel. As a local financial institution we understand the Zambian culture and values which is critical to our overall success.

OTHER WHITEPAPERS
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TRADE AND STOCK-FINANCE

whitePaper | November 5, 2019

Trade finance in its simplest form is when an exporter requires an importer to prepay for goods shipped. This gives the importer two main challenges. The first is that prepaying for goods from places such as China or India, for example, will seriously impact the company’s cash flow due to the long shipping times involved. The second challenge is how does the importer reduce the risks of paying for goods in advance? These two challenges are mainly resolved by the importer’s bank or independent trade finance provider providing a letter of credit to the exporter, or the exporter’s bank, guaranteeing payment upon presentation of certain documents. These documents may include a bill of lading.

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FINANCIAL SERVICES IN A CHANGED WORLD

whitePaper | May 6, 2022

Globalization and digitization were transforming the way we work even before the global COVID-19 pandemic, but going forward, flexible hybrid workspaces will be the norm. With that comes the expectation of equity and inclusiveness for employees, and more personalized, meaningful experiences for customers.

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Core Banking Modernization in Europe - Taking the Composable Route

whitePaper | July 3, 2022

Founded in 1896, Barclays is among the world's oldest banks and enjoys the patronage of some of Europe's most profitable corporations. In 2021, Barclays claimed over 48 million customers, amassed over its 120+ year history. On the other hand, Revolut is a UK neobank that has acquired over 15 million account holders in less than a decade since its founding. These numbers are illustrative of a larger shift in the global banking system, with agile, digitally empowered financial service providers making inroads into mainstream banking territory. Currently, traditional banks, with their large product and service portfolios and legions of loyal customers, still hold the lion's share of the European banking market.

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test tag fun

whitePaper | October 6, 2020

nter the title in less than 150 characters in title case. E.g. “Telit Devcon IOT Innovation

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INDUSTRIAL LOAN COMPANIES: CLOSING THE LOOPHOLE TO AVERT CONSUMER AND SYSTEMIC HARM

whitePaper | April 30, 2022

ICBA urges Congress to pass an amendment to the Bank Holding Company Act of 1956 to permanently close the ILC loophole, just as Congress has closed past banking loopholes that threatened to undermine consolidated supervision and the separation of banking and commerce.

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DIGITAL ASSET WHITEPAPER

whitePaper | April 4, 2022

Decentralization, Scalability, or Security: Pick two. In brief, the Trilemma refers to the fact that networks in general (and distributed systems in particular) suffer from internal trust issues, proportionate to their size: The larger the size of any network, the greater the degrees of separation between its members and therefore the lower the level of trust. This problem can only be averted by either a) making it harder to join the network, reducing scalability; or b) delegating the responsibility (and associated privileges) of overseeing the network’s activities to a handful of specialized nodes, sacrificing the inherent appeal of decentralization.

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Spotlight

Finance Bank(Z) Plc

FBZ was incorporated in Zambia on September 23, 1986. Company Registration Number LCO15083. FBZ was licensed by the Bank of Zambia to conduct banking business in Zambia in August 6, 1986. License Number 010/1986B.FBZ currently employs nearly 800+ personnel. As a local financial institution we understand the Zambian culture and values which is critical to our overall success.

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