USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Citadele bankas Lietuvoje

Citadele bankas in Lithuania is a part of full-service financial group for both private individuals and companies offering complete portfolio of banking, financial and private capital management services. The sole shareholder of AB Citadele bankas is AS Citadele banka in Latvia. The core market of Citadele Group is the Baltic states - Latvia, Lithuania and Estonia. Citadele’s vision is to become the most valuable local financial group in the Baltic states.

OTHER WHITEPAPERS
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Wexo WHITE PAPER

whitePaper | August 8, 2022

We have built a platform that can address the constraints of conventional financial institutions through the use of technological innovation. We see cryptocurrency as a means of the future and a catalyst for the creation of an open financial system. An open financial system should not be controlled by any country or company. It is the best way to bring more economic freedom, innovation, efficiency and equal opportunities to the world.

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How to transform banking with Personetics’ revolutionary app

whitePaper | July 5, 2022

What customers expect from their banks is changing. Trends which were developing slowly have accelerated since the onset of the pandemic. A new generation of financial services has emerged as a result, and traditional banking models are struggling to keep pace.

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RAPID GROWTH ATTRACTS SMART CAPITAL

whitePaper | October 1, 2022

Africa has enjoyed an earlymover’s position in the application of fintech in effecting financial inclusion and economic transformation. The success of the continent’s mobile money revolution caught the world’s attention over a decade ago, bringing into sharp focus the potential inherent in the combination of finance and technology – with innovation and empathy.

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Fintech Market Forecast 2023

whitePaper | December 18, 2022

With the ever-growing interest in the Fintech industry and its constantly changing environment, it is worth keeping on track of the critical trends, opportunities and challenges in the Fintech industry. We conduct an annual market survey that shows how players in the industry expect the market to evolve.

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The future of financial services: better customer experiences start with automation

whitePaper | August 23, 2022

Over the last few years, consumers have shown extraordinary resilience through much uncertainty. Many have adapted by converting to a digital lifestyle. But creating great customer experiences in this digital-first world can be challenging. Financial Services is a highly regulated industry, and this can create gaps within the customer experience – but it doesn’t have to.

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Xand Technical Whitepaper

whitePaper | July 19, 2022

Paul Allen, an American business magnate, investor, and philanthropist, had a vision to create better money. He found it confounding that he with his billions would pay less to transfer money than the poorest amongst us. Paul wanted to make money more equitable by making it more efficient and independent of any one financial institution. His team at Vulcan, along with several experts in financial technology, distributed systems, software, and financial regulations, came up with a design they called Xand, playing off Alexander Hamilton’s name, and spun out a new company, Transparent Financial Systems (Transparent) to develop it.

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Spotlight

Citadele bankas Lietuvoje

Citadele bankas in Lithuania is a part of full-service financial group for both private individuals and companies offering complete portfolio of banking, financial and private capital management services. The sole shareholder of AB Citadele bankas is AS Citadele banka in Latvia. The core market of Citadele Group is the Baltic states - Latvia, Lithuania and Estonia. Citadele’s vision is to become the most valuable local financial group in the Baltic states.

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