DIGITAL BANKING: FIVE SIMPLE WAYS TO MAKE YOUR CUSTOMER FEEL SPECIAL

March 25, 2018

Over the years, banks have become more digital and less human in serving their customers. They might be more efficient, but relationships are not about efficiency. For the non-digital ‘native’ customer the interaction can be less than fulfilling. When a problem occurs in the digital world, the customer is often faced with the frustration of resolving it solo, without the safety net of a human to talk with. Banks need to spruce themselves up a bit and show they care. The Capgemini & EFMA 2014 World Retail Banking Report2 found customers with positive experiences were three times more likely to stay with their banks and three to five times more likely to refer others or buy more products themselves.

Spotlight

Duart Mull

Headquartered in Atlanta, Georgia, Duart Mull is an investor with a unique approach and a clear vision for building business success. We put capital to work by mobilizing our own funds or teaming with strategic co-investors to partner with private businesses, giving entrepreneurs and founders access to the capital and management expertise they need to drive dynamic growth. We’re driven by an entrepreneurial spirit – with heritage born from generations of business creators and innovators – that inspires and fuels all that we do. We’re endlessly creative, exploring opportunities in growing businesses that no one else sees, while earning trust and confidence to forge powerful partnerships.

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Headquartered in Atlanta, Georgia, Duart Mull is an investor with a unique approach and a clear vision for building business success. We put capital to work by mobilizing our own funds or teaming with strategic co-investors to partner with private businesses, giving entrepreneurs and founders access to the capital and management expertise they need to drive dynamic growth. We’re driven by an entrepreneurial spirit – with heritage born from generations of business creators and innovators – that inspires and fuels all that we do. We’re endlessly creative, exploring opportunities in growing businesses that no one else sees, while earning trust and confidence to forge powerful partnerships.

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