Home > Resources > Whitepapers > BANKING TRENDS THROUGH A MILLENNIAL LENS

BANKING TRENDS THROUGH A MILLENNIAL LENS

November 30, 2017

Millennials have altered the landscape of banking, both in how they interact with their financial partners and in what they expect in an ongoing relationship. Financial institutions must adapt to win this generation and adjust their services and strategies to retain Millennials in the face of new and non-traditional competition. From an expectation of exceptional digital and human interactions to an enthusiastic response to rewards, Millennials are creating a new norm in banking. However, when it comes to security issues, generational divisions all but disappear. Banking customers of all ages express concern about the security of their personal data, sometimes even forgoing opening new accounts as a result. Meanwhile, bank customers will also increase their use of digital tools when a bank or credit union increases its security and fraud protection on those platforms.

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Pierpont Securities

Amherst Pierpont Securities LLC operates as a broker dealer providing institutional and middle-market clients with access to fixed-income products including residential and commercial mortgage-backed securities; asset-backed and structured finance transactions; U.S. Treasuries; federal agency debentures; investment grade corporate securities; and repo finance. Amherst Pierpont Securities LLC was formerly known as Pierpont Securities LLC and changed its name to Amherst Pierpont Securities LLC in October 2014. The company is based in New York, New York. Amherst Pierpont Securities LLC operates as a subsidiary of Pierpont Capital Holdings LLC.

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