Trust – the ticket to a lifetime of fan loyalty.
The media and entertainment industry is more competitive than ever. To excite audiences, you must know their passions and preferences for every experience – whether that’s digital content available anytime, anywhere or live sports, movies and music. From first touch to lifetime loyalty, trust is the key to engaging consumers and fans and building relationships that last.
We recently asked 12,000 consumers and 2,000 digital leaders what it takes to earn trust today. The Adobe Trust Report highlights the challenges digital leaders face, along with the opportunities they see to establish more trust and better customer experiences. To spotlight how these findings impact media and entertainment brands, we’ve included insights from industry leaders as well as the Adobe 2022 Digital Trends: Media and Entertainment in Focus report.