FUNDING

Yes Lender acquires Edge Funder to build an AI-powered Small Business Funding Portal

Yes Lender | July 07, 2021

Yes Lender has announced the acquisition of Edge Funder, Inc., a FinTech start-up that is revolutionising entrepreneur access to operating capital through its direct-to-merchant finance site. The platform, which is powered by artificial intelligence and proprietary algorithms, provides merchants with several funding choices in less than 60 seconds. Edge Funder also has extensive marketing expertise in boosting online traffic and generating quality leads of merchants in need of operating capital. Yes Lender's strong position in the merchant cash advance arena is strengthened by the acquisition, which adds internal lead generation capabilities and automated, data-driven decisioning.

Yes Lender's CEO, Glenn Forman, stated, "We're lucky to have teamed up with Edge Funder's talent. Yes Lender's thriving ISO-driven sales channel benefits greatly from their lead generation and direct-to-merchant funding technology. Furthermore, the inclusion of artificial intelligence to our already comprehensive suite of data-driven risk assessment tools will boost our underwriting even further."

"We're very excited to be a member of Yes Lender," stated Amotz Segal, Co-Founder and CEO of Edge Funder. "We share Yes Lender's leadership team's objective of creating an ecosystem that benefits our small company customers, business partners, employees, and investors while remaining extremely ethical." We are ecstatic about what the future holds for us."

About Yes Lender
Yes Lender, which was founded in 2014, is an alternative finance organisation that provides operating money to small businesses in order to drive their growth and sustain their success. Yes Lender is a rapidly expanding company in the fast-paced and competitive fintech market. Glenn Forman (CEO), a former McKinsey & Company partner, Bret Dunlap (President), a serial entrepreneur who co-founded many digital firms, and Tom Petro (Principal), a serial banking entrepreneur who managed the rescue and IPO of Fox Chase Bank, lead the company.

About Edge Funder
Edge Funder, Inc. is a fintech firm that has integrated proprietary technology and AI-powered decisioning software in an automated platform that provides a flawless end-to-end user experience (i.e., from application to funding to servicing). Amotz Segal, former head of operations at Yalber, and Kobi Ben Meir, a Forbes council member and speaker, as well as the past marketing and branding director of two fintech businesses in the US and UK, launched the company.

Spotlight

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