Core Banking, Fintech

US Fintech Alloy Debuts in UK, Strengthening Its EMEA Presence

US Fintech Alloy Bolsters Position in EMEA with London Office

On February 9, 2023, Alloy, a financial technology company based in the United States, informed that it has opened an office in London and made several crucial senior hires to bolster its footprint in Europe, the Middle East, and Africa (EMEA).

With Alloy's Identity Decisioning Platform, banks and fintech firms can make quicker, more informed judgments on each customer's risk profile and protect them from financial fraud. Financial institutions may automate account opening and customer approval using the platform's connections to more than 170 data sources and can also keep an eye on transactions in real-time. Over 350 businesses worldwide rely on Alloy to help them streamline processes and react quickly to emerging hazards.

With Alloy, clients experience an average fraud decrease of 48%. Fintechs in the United Kingdom now have access to the company's entire product line, allowing them to stay ahead of regulatory requirements and scale their operations with ease.

Edwina Johnson, Head of Global at Alloy, said, "For financial institutions to remain competitive in today's market, cross-border functionality is no longer a major advantage - it's a must. Fintech startups are now building with a global mindset from day one, and looking for technology partners who can scale with them, adapting to their changing business needs, appetite for risk, and compliance requirements."

"The UK is one of the world's most powerful fintech hubs, and we can't wait to help innovative local firms unlock their potential abroad. For too long, international expansion has involved trade-offs with risk management, but that doesn't have to be the case. Alloy provides dynamic support for companies operating across multiple regulatory environments, so they can focus on growing their business without worrying about the threat of fraud," she continued.

(Source – Cision PR Newswire)

About Alloy

Alloy assists over 350 financial institutions and fintech startups in making decisions on fraud, credit, and regulatory compliance in a secure and streamlined manner. Its platform connects companies to more than 170 data sources of KYC/KYB, AML, credit, and compliance data through a single API. Established in 2015, the company is backed by leading investors from Lightspeed Venture Partners, Bessemer Venture Partners, and Canapi Ventures. Besides, its mission is to help create a future free of fraud.

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