Core Banking, Payments

Ideal Credit Union Introduces New Way of Connecting Members with Banking Products!

Ideal Credit Union Introduces New Way of Connecting Members

A US-based financial services company, Alkami Technology, announced that its client, Ideal Credit Union, has come up with a new way of connecting members to essential banking products!

In a statement, the company stated that the member-owned financial cooperative - Ideal Credit Union has launched Segmint data and marketing solutions on Alkami's digital banking platform.

“At 2030, I would say that you probably have two billion people that’ll be using day-to-day banking services, independent of banks”

– Brett King

Ideal Credit Union informed that Segmint would identify every tiny detail involved in a transaction process that can prove helpful in serving their customers better. Taking this as an opportunity to expand their business strategy, both companies mark this as a positive development that will take their business to the next level. Segmint, in association with the Alkami platform, will scrutinize members’ data about the products they have elsewhere and provide custom offers accordingly.

Ideal Credit Union recently used Segmint's data and marketing solution to find members interested in buying CDs. Through Ideal's mobile banking, the Alkami platform sent them an offer for a CD. This project helped them open CDs worth more than a million dollars. With Segmint's Key Lifestyle Indicators, Alkami can also look at its membership base to find people who have mortgages, loans, credit cards, or savings accounts with other companies and offer them competitive products through its platform.

Ideal Credit Union believes that the collaborative work of Segmint and Alkami will be a decisive move for financial institutions. Together, they can improve their digital sales and customer service by using insights from transaction data. It would help them build stronger relationships with account holders and bring in more money.


About Alkami Technology

Alkami Technology is the leading provider of cloud-based digital banking solutions for U.S. financial institutions. It helps clients grow with confidence, adapt quickly, and build thriving digital communities. It also helps clients transform by offering retail banking, business banking, digital account opening, loan origination, and solutions for preventing fraud in multiple payments.


About Ideal Credit Union

Ideal Credit Union is a member-owned, not-for-profit financial cooperative that offers its customers financial services and products. The company has branches in Eagan, Hugo, Inver Grove Heights, North St. Paul, Stillwater, and Woodbury. It also offers car loans, mortgages, and business accounts to its members.

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