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Three Myths About Customerto-Cash in GBS Organizations

Three Myths About Customerto-Cash in GBS Organizations

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The GBS model is and will remain the primary service delivery model for customer-to-cash. It offers a unique way to provide a one-stop solution for customers, whether they are calling for a credit check or a collection item. It also provides uniform services regardless of channel. Customer-to-cash processes within GBS organizations can enhance customer intimacy, drive better management of working capital, and produce and make use of rich data about customers and process performance.

As GBS organizations become more digitally mature, their primary source of value creation will be through business enablement, not labor-cost arbitrage. There are, however, three existential challenges that customer-to-cash leaders at GBS organizations must consider and address.
  • Ensure continuous process improvements.
  • Meet elevated stakeholder expectations.
  • Become a GBS evangelist.


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