Q&A with Travis Matthew, Co-Founder of the Emerging Fintech Forum

Travis Matthew, Co-Founder of the Emerging Fintech Forum, was born & raised in LA and has developed a notable capacity of translating strategic vision into high-value IP design, development, marketing, licensing & sales to drive maximum ROI for influential lifestyle brands and corporations from fashion to fintech, including VISA®, FluxCredit,  Facebook, and more.

I expect to see a continued increase in technology-focused finance solutions, real-time API-driven integrations focused on business and end-user self-service options.



MEDIA 7: The Emerging Fintech Forum was established in Feb 2021. What inspired you to start the company?
TRAVIS MATTHEW:
Well, it was actually an introductory video call with Patrick Faulkner-king (Co-Founder of the Emerging Fintech Forum) many years ago for work. I was in San Francisco, he was in Singapore and the call dropped, so I reached him on video. Seeing such incredible environments really humanized this first interaction and allowed a global business to flourish. At this point, I’m inspired by the Members and Advisors who have joined the EFF!


M7: Could you please share your opinion on the future of ‘Finance and Technology’?
TM:
I expect to see a continued increase in technology-focused finance solutions, real-time API-driven integrations focused on business and end-user self-service options. Scheme and bank innovation is a logical next step.


If you are culturally connected and saying the right thing, in the right way, to the right person across all touchpoints, then the business will grow organically.



M7: The first Emerging Fintech Forum was held a month ago, and some truly innovative products were launched. Could you please give us an insight into the event?
TM:
With 1,000’s of registered members, it was an extensive three-hour debut event with many amazing speakers discussing payments, compliance, crypto, and the future of FinTech. Personally, I think that McLEAR stole the show, with their innovative contactless payment rings from the UK that we showcased to the American market.


M7: The Emerging Fintech Forum’s debut USA event featured discussions about local cultures and the fintechs that serve them. Could you please elaborate on this?
TM:
Fintech solutions are targeted at serving countries in different ways, this is to conform to local regulations and to accommodate for local market trends and use cases. The EFF USA event showcased global contributors who represented various FinTech solutions adapted to suit local market trends, needs, and cultures. Change is incremental, global tech adoption and roll-out require cross-border collaboration and coordination.


Whenever possible, select natural leaders, you can train people in management, but leaders are born.



M7: You have a strong marketing background. In your digital marketing approach, how do you balance inbound and outbound marketing?
TM:
Thanks, I think that image matters more than ever before. As a graphic designer, the art + copy I create can be translated worldwide. I believe if you are culturally connected and saying the right thing, in the right way, to the right person across all touchpoints, then the business will grow organically.


M7: What is your advice to budding c-suite executives?
TM:
Be clear on what functions the business needs and at what point in time. Appoint people who challenge you, push your boundaries and share your business values. Whenever possible select natural leaders, you can train people in management, but leaders are born and make decisions instinctively.

ABOUT THE EMERGING FINTECH FORUM

Supported by a global leadership team of industry experts focused on driving innovation and collaboration, the Emerging Fintech Forum was established to facilitate local and international business interactions within the fintech and payment sectors - and foster a truly global culture of financial inclusion and diversity. They’re building a unique platform to humanize the typical business interaction, where members are encouraged to submit a personalized ‘Pindrop’ video filmed out of office, introducing themselves, what they do and what type of collaboration they seek. EFF then matches these Pindrops with other members to facilitate introductions. Through their forum, industry experts, leaders, and peers can also learn from one another, share insights and build a network– while discovering the fintechs that are making a real difference in providing secure, reliable, sustainable, and accessible solutions in financial services.

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Its automated research capability saves significant time in a wide range of use-cases, reducing the tedium of gathering, analyzing and reporting market news, trends and strategies. Synechron Clarifai is a tool for summarizing and analyzing call-center transcripts. Conversations are flagged for non-compliance and further human review/actions. Synechron Simplifai centralizes project portfolio data and metrics for streamlined executive decision-making, informing effortless, data-backed decisions for executive and steering committee groups. Operational Efficiency: Advanced solutions to streamline processes and elevate internal operations Synechron Nexus Chat is built on a conversational AI model, understands and engages in a comprehensive range of scenarios and supports plug-ins for real-time data and integration, while delivering human-like conversational responses and text, safely and securely. Synechron Replai is an AI-driven, RFP and proposals tool, streamlining proposal creation with high-quality, insightful responses, with the ability to search the internal knowledge repository for fast access and content re-use. Synechron Unifai is an AI-driven HR solution, designed to simplify interactions between company HR functions and employees, such as policy information and employee-specific payroll details. Synechron Identifai collects comprehensive online market intelligence and provides an in-depth understanding of business, emerging technology trends, or any research topic. Developer Productivity: Toolkit to optimize timelines, minimize costs, and automate practices across the Software Development Lifecycle (SDLC) Synechron Codifai is an SDLC productivity improvement tool, using automation in code generation, unit test case generation, legacy code migration, code optimizations, and automatic code documentation. It works closely with Synechron Verifai which addresses software testing aspects. Synechron Verifai is a GenAI tool for SDLC productivity, using automation in code generation with a focus on QA test case generation, automated test script generation, synthetic test data generation, and bug detection and bug fixing. It works closely with Synechron Codifai which addresses software development efficiency. This new Synechron Nexus AI suite of real-world, practical business solutions, combined with the five formalized RiskTech.AI Accelerators (launched in October 2023), leverages Synechron's AI Practice expertise globally. The creation of AI-led business solutions has been a passion of Synechron's for over a decade, and the firm's commitment to innovative excellence has won the firm eight prestigious AI industry awards to date. Faisal Husain, Synechron's Co-founder and CEO, said of the launch of the Synechron Nexus AI Suite of solutions, "We are proud to be releasing this extensive array of AI-enhanced solutions that go beyond the hype, and provide significant, tangible benefits to business operations. AI and GenAI-rich tools are not just ideas we offer to our clients, but key process accelerators that we ourselves at Synechron are deploying across our company, as we offer ways to integrate the benefits of this technology with human expertise." Ryan Cox, Co-head of Synechron's AI Practice in the UK, added, "Our team has developed, tested, and successfully integrated these advanced AI solutions. Our approach is to strategically guide our clients to integrate AI effectively within their business processes. We identify the key areas where AI can bring the most impact, aligning our solutions to their unique business needs. This targeted approach ensures significant value creation with maximum benefit." Prabhakar Srinivasan, Co-head of Synechron's AI Practice in Bangalore, India, commented, "Artificial Intelligence has proven to be a wonderful force for driving business enhancements by quickly synthesizing extraordinarily large data sets. The Large Language Models used learn over short span of time on how to optimize each firm's proprietary information, thereby boosting productivity and allowing businesses to realize time and cost savings as they optimize tasks." About Synechron At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron's progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. 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Read More

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Emerging Fintech Forum

Supported by a global leadership team of industry experts focused on driving innovation and collaboration, the Emerging Fintech Forum was established to facilitate local and international business interactions within the fintech and payment sectors - and foster a truly global culture of financial in...

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