Q&A with Christine A. Moore, Managing Director, North America at FirmDecisions

Media 7 | September 7, 2021

Christine A. Moore, Managing Director, North America at FirmDecisions has over 20 years of agency and in-house experience in commercially driven roles. Her global knowledge is complemented by an in-depth understanding of the US market and an extensive marketing procurement background. Christine has also served in CFO and COO roles across the agency business and has held roles at the likes of PepsiCo Inc., Interpublic, Dentsu International, MDC Partners and WPP during her career.

In a world of innovation and fast-evolving agency services, there has never been more of a need to ensure accountability and delivery and ensuring contractual terms reflect the current status.



MEDIA 7: Could you please take us through your professional journey?
CHRISTINE A. MOORE
: While my career has taken me to several different industries, the red thread has been financing and operations. I have had the opportunity to be trained by and work for strong brands such as Merrill Lynch (now Bank of America), General Motors, and PepsiCo on the client-side, and at agencies such as McCann, IPG Mediabrand (both IPG), McGarry Bowen (Dentsu International) as well as Kinetic WW (WPP). In addition to a wide industry coverage, I have been lucky to work and live in three continents and have conducted business in many, many more countries. And this has led me to become a true chameleon, being able to decipher opportunities and challenges from not just a work-related angle but also a cultural angle. The latter part of my career has been spent within advertising, across front office and back office, and different holding companies. It has prepared me extremely well for the role I have now, working alongside clients who want to better understand and manage their marketing spend.


M7: What are some of FirmDecisions’ key areas of specialization that you offer to your clients?
CAM:
FirmDecisions work with clients to help them better understand and validate the way their marketing funds are being spent. We help the brands focus on the right questions to ask their partners to drive transparency and thus better trust in the relationship. We ensure that their marketing partners - across the gamut – deliver what the contract stipulates and that they uphold the great corporate governance they claim they do. It is an industry with constant innovation, and this drives a lot of complexities on all levels – we support our clients in ensuring that their negotiations are delivered through regular audits of the contractual obligations. This is relevant in both an ongoing relationship and once that relationship has ended where an exit audit is required to tie up all parts of the commercial side of dealings.


For many clients, the future of marketing changed, and we will see a large agency pitch spree coming out of COVID-19 as clients re-assess the requirements of their agency partners to deliver on their need to be more digital, nimble and offer new services such as e-commerce, data access, and new platforms to reach the client base.



M7: What do you see as the most noticeable change right now happening in the industry, encouraged by the rise of digital technologies?
CAM:
Due to COVID-19, the industry leapfrogged the natural migration to digital media that we have witnessed over the past decade. This means a lot of the services offered to clients that may not be ready for prime time just yet, however, because there is a demand for it, the marketing industry is pushing product development to drive sales and create client stickiness. The rush is being driven by consumer demand but also the FOMO (fear of missing out) on both the client-side and the agency-side. Here, FirmDecisions can help make sure transparency is upheld and that the client receives what they paid for and was expecting in the relationship. In a world of innovation and fast-evolving agency services, there has never been more of a need to ensure accountability and delivery and ensuring contractual terms reflect the current status.


M7: What are some of the big impacts upon advertising and as a result on client-agency relationships due to the COVID-19 pandemic?
CAM:
FirmDecisions had a lot of anecdotal evidence that the marketing industry underwent a lot of change during COVID-19. To add to that, we commissioned a study among marketing procurement leaders with more than 250MLN USD under management, across 12 industries. The research indicated that while there were a lot of changes to the commercial terms, many client-agency relationships worked together to brace the COVID-19 storm. For many clients, the future of marketing changed, and we will see a large agency pitch spree coming out of COVID-19 as clients re-assess the requirements of their agency partners to deliver on their need to be more digital, nimble and offer new services such as e-commerce, data access, and new platforms to reach the client base. Another area of impact on advertising due to COVID-19 is client demand for nimbleness and measurable effectiveness. This appears to be translating into a demand for more specialized skills, particularly in digital, data, and research. This may put pressure on agency scopes, though the jury is out on whether this means a trend toward consolidation or decentralization.


Giving back to people who are less fortunate than you is such a great way to utilize your skills in a completely different manner. Only your imagination can limit the help you can provide, and it allows you to explore areas of yourself that you didn’t think existed.



M7: When you are not working, what are you seen doing? Would you like to share your hobbies with us?
CAM:
I have a lot of energy, so I tend to move around a lot - I enjoy running. It allows me to let my thoughts flow freely and many times it helps me think outside the box and come up with new ways of thinking of things. I also try to do horseback riding once a week when time allows me to – I am not a great rider, so I must focus on what I do and trust the horse and my own instincts. It’s a good counteractivity to problem-solving and having your brain “turned on” constantly. During COVID-19, I have taken on a lot of volunteering. Giving back to people who are less fortunate than you is such a great way to utilize your skills in a completely different manner. Only your imagination can limit the help you can provide, and it allows you to explore areas of yourself that you didn’t think existed.

ABOUT FIRMDECISIONS

FirmDecisions is the largest independent global marketing compliance specialist. It provides financial transparency in the client-partner relationship to the world’s biggest advertisers. Intent on balancing the books again, FirmDecisions has spent the last 23 years ensuring advertisers are paying only what they should for marketing partner services, and that all partners are complying with their contracted terms of business. The FirmDecisions team comes from finance, procurement and commercial divisions in marketing and media agencies, and have all actively worked in the space they now audit. FirmDecisions has offices on five continents, with people on the ground across America, Europe, Africa, Asia, and Australia, with local knowledge to provide context and expertise across all markets.

More THOUGHT LEADERS

Q&A with Nick Baker, Managing Director at Bakehouse Communications

Media 7 | February 11, 2021

Nick Baker, Managing Director at Bakehouse Communications, is a brand and customer experience specialist with over 30 years in the client and agency financial services environment. He has held senior marketing roles for life, pensions, and investment companies. He was the Marketing Director at Irish Life UK, and Head of Communications for Barclays Investments before owning a successful marketing agency. He has been responsible for bringing countless innovative products and over 14 brand new financial services businesses to market, including operating recently as a NED for a retail property investment fund manager. He is the founder and director of an online simplified protection business, called simple and open. Putting the customer at the heart of clients’ businesses has been his career–long passion....

Read More

Q&A with Suleiman Barada, Head of UABdigital & Sr. Advisor at the Union of Arab Banks

Media 7 | September 17, 2021

Suleiman Barada, Head of UABdigital & Sr. Advisor at the Union of Arab Banks, is an Independent Technology Business Strategist and at the Union of Arab Banks, he spearheads the inception of the Digital Transformation Unit with Ecosystem-wide vision and mission, and a mandate to leaving no financial institution behind in the Digital Economy within the Arab countries. Suleiman is an Ecosystem Architect with focus on value creation and practices a purpose-driven methodology to developing and executing Digital Business Transformation roadmaps while being entirely focused on Benefits Realization and the way they can be measured, attained, and sustained. Suleiman has worked with a wide variety of technology vendors such as SAP, IBM, Oracle, and Microsoft, and possesses a thorough understanding of the global tech ecosystem and their characteristics. Certified Digital Transformation Advisor, Six Sigma Yellow Belt, and a Project Management Professional (PMP) since 2005 and cross-industry experience includes Defense, Government, Financial Services, Healthcare, Higher Education, Construction, Facilities Management, Telco, Utilities, and Retail sectors....

Read More

Kraken's Head of Banking and Payments, Maximilian Marenbach discusses their platform and the future of cryptocurrencies

Media 7 | October 27, 2021

Maximilian Marenbach, Head of Banking and Payments/Business Development at Kraken Digital Asset Exchange, takes us through his professional journey with Kraken - one of the largest and oldest cryptocurrency exchanges in the world. Read on as he talks about the Kraken Bank,  the significance of digital currencies and their impact on our financial system....

Read More

Q&A with Nick Baker, Managing Director at Bakehouse Communications

Media 7 | February 11, 2021

Nick Baker, Managing Director at Bakehouse Communications, is a brand and customer experience specialist with over 30 years in the client and agency financial services environment. He has held senior marketing roles for life, pensions, and investment companies. He was the Marketing Director at Irish Life UK, and Head of Communications for Barclays Investments before owning a successful marketing agency. He has been responsible for bringing countless innovative products and over 14 brand new financial services businesses to market, including operating recently as a NED for a retail property investment fund manager. He is the founder and director of an online simplified protection business, called simple and open. Putting the customer at the heart of clients’ businesses has been his career–long passion....

Read More

Q&A with Suleiman Barada, Head of UABdigital & Sr. Advisor at the Union of Arab Banks

Media 7 | September 17, 2021

Suleiman Barada, Head of UABdigital & Sr. Advisor at the Union of Arab Banks, is an Independent Technology Business Strategist and at the Union of Arab Banks, he spearheads the inception of the Digital Transformation Unit with Ecosystem-wide vision and mission, and a mandate to leaving no financial institution behind in the Digital Economy within the Arab countries. Suleiman is an Ecosystem Architect with focus on value creation and practices a purpose-driven methodology to developing and executing Digital Business Transformation roadmaps while being entirely focused on Benefits Realization and the way they can be measured, attained, and sustained. Suleiman has worked with a wide variety of technology vendors such as SAP, IBM, Oracle, and Microsoft, and possesses a thorough understanding of the global tech ecosystem and their characteristics. Certified Digital Transformation Advisor, Six Sigma Yellow Belt, and a Project Management Professional (PMP) since 2005 and cross-industry experience includes Defense, Government, Financial Services, Healthcare, Higher Education, Construction, Facilities Management, Telco, Utilities, and Retail sectors....

Read More

Kraken's Head of Banking and Payments, Maximilian Marenbach discusses their platform and the future of cryptocurrencies

Media 7 | October 27, 2021

Maximilian Marenbach, Head of Banking and Payments/Business Development at Kraken Digital Asset Exchange, takes us through his professional journey with Kraken - one of the largest and oldest cryptocurrency exchanges in the world. Read on as he talks about the Kraken Bank,  the significance of digital currencies and their impact on our financial system....

Read More

Related News

FINANCIAL MANAGEMENT, INVESTMENT MANAGEMENT

Jacobi to Scale Fintech-enabled Model Portfolio with Principal Asset Management

Principal Asset Management | January 24, 2023

In order to expand its fintech-enabled model portfolio solution, supported by multi-asset risk analytics and industry-leading client interaction technology, Principal Asset ManagementSM recently announced that it has teamed up with Jacobi Inc., a global provider of investing technology. Principal® gives advisers analytics and tools that will help them serve their clients better in the long run, with a big focus on digital transformation. The company will benefit from Jacobi's cloud-native technology, which will provide a customizable platform for more meaningful portfolio research by delivering customized, forward-looking, and historical data in a fully-integrated visual environment. Jacobi's storyboard and reporting technology make it easy to look at risk and return in a portfolio in detail and show how it affects the portfolio's goals. Michael Casciano, Head of Model Strategy at Principal Asset Management, observed, "Working with Jacobi to create proprietary multi-asset risk analytics will make it easier for advisors to understand how model portfolios will behave in different market conditions. We're excited to offer advisors access to bespoke, forward-looking and historical analytics." (Source – Cision PR Newswire) Meanwhile, Tony Mackenzie, Chief Executive Officer at Jacobi, expressed, "It's very pleasing to work with such a well-regarded asset manager. This partnership with Principal will help them deliver superior analytics and engagement tools to its investment teams and advisors and ultimately better outcomes for the end client. Unsurprisingly, there is strong demand for our technology owing to the increased need for investment firms to scale and connect investment processes and increase the quality of engagement with clients. Jacobi has a global footprint and a strong pipeline – with more new business wins to announce later in the year." (Source – Cision PR Newswire) About Principal Asset Management Principal Asset Management and its team of investment experts approach asset management with a fresh perspective, leveraging their expertise across public and private markets, along with a diverse range of asset classes to develop innovative strategies that help clients achieve their financial objectives. More than 1,100 institutional clients in more than 80 locations rely on it because of the firm's ability to identify unique and attractive investment opportunities by combining local insights with global perspectives. The company, a division of Principal Financial Group®, manages $484.6 billion in assets and has been named one of the ‘Best Places to Work in Money Management’ for 11 consecutive years.

Read More

PAYMENTS, FINTECH

Redeban Integrates Nuvei for Platforms Embedded Payments System

Nuvei | January 30, 2023

In a recent development, Canadian fintech firm Nuvei Corporation announced that major Colombian payment processor Redeban integrated the company's 'Nuvei for Platforms' embedded payments solution. After working with Nuvei for a long time, Redeban has now incorporated its 'Nuvei for Platforms' to help meet the merchants' payment needs. Businesses can now add payments to their own platforms by using this product, which is fully customizable. The solution was made for processors like Redeban as well as banks, large fintechs, e-commerce platforms, and marketplaces. With a single integration, Nuvei's core modular platform gives Redeban access to all its features, such as merchant onboarding, payments in and out, optimization, orchestration, fraud management, and risk management. Philip Fayer, Chairman and Chief Executive Officer of Nuvei, expressed that the company's new product, Nuvei for Platforms, is designed to aid businesses like Redeban in increasing their revenue through various payment methods. He stated, "We're increasingly finding that businesses look to us to help them drive innovation, grow their business, and better connect with their customers. With the rollout of Nuvei for Platforms we provide access to cutting-edge technology in an easy-to-integrate and flexible way that serves business needs both today and in the coming years." (Source – GlobeNewswire) Philip Fayer added, "We are excited to extend our partnership with Redeban and also really pleased with the interest we are seeing from businesses inside and outside of Latin America that want to know more about how Nuvei for Platforms can help them improve their customer experience." (Source – GlobeNewswire) About Nuvei Canadian financial technology firm Nuvei helps companies of all sizes save time and money. The modular, adaptable, and scalable technology of Nuvei enables market leaders to accept the next generation of payments, provide customers with a full range of payout alternatives, and take advantage of card issuing, banking, risk, and fraud management services. Nuvei delivers the technology and data for clients and partners to flourish locally and worldwide with one integration, connecting businesses to their customers in more than 200 markets with local acquiring in 45+ markets, 150 currencies, and more than 580 different payment options.

Read More

PAYMENTS, FINTECH

Volante Wins Global Brands Awards for Wholesale Payment Solutions

Volante Technologies | January 19, 2023

Volante Technologies, one of the world's leading providers of cloud payments and financial messaging solutions to promote digital transformation, has been named Best Wholesale Payment Solutions Provider at the Global Brands Awards 2022. In addition to supporting today's most complex payment operations at scale, Volante's real-time, multi-rail, ISO 20022-fluent payments-as-a-service (PaaS) boasts superior security and minimal risk. Volante's PaaS is built on cloud-native microservices architecture, which lowers the total cost of ownership by 40%, makes it easier to create services with added value, allows API-based innovation on top of real-time processing, and speeds up onboarding by 60%. A growing number of industries recognize the benefits of PaaS. Clients can connect to new global markets and services in record time using Volante's solutions. The company's extensive pool of services makes it possible for customers to integrate quickly. Vijay Oddiraju, CEO, Volante Technologies, expressed, "This award provides yet further recognition of Volante's hard-won status as a global leader in payments and a provider of cloud-native solutions that power entire economies. In 2023, we will continue to expand our product set, delivering innovative solutions to our clients so that they have the flexibility to adapt and the freedom to evolve and innovate at record speed." (Source-PR Newswire) About Volante Technologies Volante Technologies is a global pioneer in digital transformation, cloud payments, and financial messaging solutions. The firm is trusted by over 100 banks, financial institutions, market infrastructures, clearing houses, and corporate treasuries in almost 35 countries. Its technology is used by four of the top five corporate banks, 40% of commercial bank deposits in the United States, and 70% of global card transactions.

Read More

FINANCIAL MANAGEMENT, INVESTMENT MANAGEMENT

Jacobi to Scale Fintech-enabled Model Portfolio with Principal Asset Management

Principal Asset Management | January 24, 2023

In order to expand its fintech-enabled model portfolio solution, supported by multi-asset risk analytics and industry-leading client interaction technology, Principal Asset ManagementSM recently announced that it has teamed up with Jacobi Inc., a global provider of investing technology. Principal® gives advisers analytics and tools that will help them serve their clients better in the long run, with a big focus on digital transformation. The company will benefit from Jacobi's cloud-native technology, which will provide a customizable platform for more meaningful portfolio research by delivering customized, forward-looking, and historical data in a fully-integrated visual environment. Jacobi's storyboard and reporting technology make it easy to look at risk and return in a portfolio in detail and show how it affects the portfolio's goals. Michael Casciano, Head of Model Strategy at Principal Asset Management, observed, "Working with Jacobi to create proprietary multi-asset risk analytics will make it easier for advisors to understand how model portfolios will behave in different market conditions. We're excited to offer advisors access to bespoke, forward-looking and historical analytics." (Source – Cision PR Newswire) Meanwhile, Tony Mackenzie, Chief Executive Officer at Jacobi, expressed, "It's very pleasing to work with such a well-regarded asset manager. This partnership with Principal will help them deliver superior analytics and engagement tools to its investment teams and advisors and ultimately better outcomes for the end client. Unsurprisingly, there is strong demand for our technology owing to the increased need for investment firms to scale and connect investment processes and increase the quality of engagement with clients. Jacobi has a global footprint and a strong pipeline – with more new business wins to announce later in the year." (Source – Cision PR Newswire) About Principal Asset Management Principal Asset Management and its team of investment experts approach asset management with a fresh perspective, leveraging their expertise across public and private markets, along with a diverse range of asset classes to develop innovative strategies that help clients achieve their financial objectives. More than 1,100 institutional clients in more than 80 locations rely on it because of the firm's ability to identify unique and attractive investment opportunities by combining local insights with global perspectives. The company, a division of Principal Financial Group®, manages $484.6 billion in assets and has been named one of the ‘Best Places to Work in Money Management’ for 11 consecutive years.

Read More

PAYMENTS, FINTECH

Redeban Integrates Nuvei for Platforms Embedded Payments System

Nuvei | January 30, 2023

In a recent development, Canadian fintech firm Nuvei Corporation announced that major Colombian payment processor Redeban integrated the company's 'Nuvei for Platforms' embedded payments solution. After working with Nuvei for a long time, Redeban has now incorporated its 'Nuvei for Platforms' to help meet the merchants' payment needs. Businesses can now add payments to their own platforms by using this product, which is fully customizable. The solution was made for processors like Redeban as well as banks, large fintechs, e-commerce platforms, and marketplaces. With a single integration, Nuvei's core modular platform gives Redeban access to all its features, such as merchant onboarding, payments in and out, optimization, orchestration, fraud management, and risk management. Philip Fayer, Chairman and Chief Executive Officer of Nuvei, expressed that the company's new product, Nuvei for Platforms, is designed to aid businesses like Redeban in increasing their revenue through various payment methods. He stated, "We're increasingly finding that businesses look to us to help them drive innovation, grow their business, and better connect with their customers. With the rollout of Nuvei for Platforms we provide access to cutting-edge technology in an easy-to-integrate and flexible way that serves business needs both today and in the coming years." (Source – GlobeNewswire) Philip Fayer added, "We are excited to extend our partnership with Redeban and also really pleased with the interest we are seeing from businesses inside and outside of Latin America that want to know more about how Nuvei for Platforms can help them improve their customer experience." (Source – GlobeNewswire) About Nuvei Canadian financial technology firm Nuvei helps companies of all sizes save time and money. The modular, adaptable, and scalable technology of Nuvei enables market leaders to accept the next generation of payments, provide customers with a full range of payout alternatives, and take advantage of card issuing, banking, risk, and fraud management services. Nuvei delivers the technology and data for clients and partners to flourish locally and worldwide with one integration, connecting businesses to their customers in more than 200 markets with local acquiring in 45+ markets, 150 currencies, and more than 580 different payment options.

Read More

PAYMENTS, FINTECH

Volante Wins Global Brands Awards for Wholesale Payment Solutions

Volante Technologies | January 19, 2023

Volante Technologies, one of the world's leading providers of cloud payments and financial messaging solutions to promote digital transformation, has been named Best Wholesale Payment Solutions Provider at the Global Brands Awards 2022. In addition to supporting today's most complex payment operations at scale, Volante's real-time, multi-rail, ISO 20022-fluent payments-as-a-service (PaaS) boasts superior security and minimal risk. Volante's PaaS is built on cloud-native microservices architecture, which lowers the total cost of ownership by 40%, makes it easier to create services with added value, allows API-based innovation on top of real-time processing, and speeds up onboarding by 60%. A growing number of industries recognize the benefits of PaaS. Clients can connect to new global markets and services in record time using Volante's solutions. The company's extensive pool of services makes it possible for customers to integrate quickly. Vijay Oddiraju, CEO, Volante Technologies, expressed, "This award provides yet further recognition of Volante's hard-won status as a global leader in payments and a provider of cloud-native solutions that power entire economies. In 2023, we will continue to expand our product set, delivering innovative solutions to our clients so that they have the flexibility to adapt and the freedom to evolve and innovate at record speed." (Source-PR Newswire) About Volante Technologies Volante Technologies is a global pioneer in digital transformation, cloud payments, and financial messaging solutions. The firm is trusted by over 100 banks, financial institutions, market infrastructures, clearing houses, and corporate treasuries in almost 35 countries. Its technology is used by four of the top five corporate banks, 40% of commercial bank deposits in the United States, and 70% of global card transactions.

Read More

Spotlight

FirmDecisions

FirmDecisions is the largest independent global marketing compliance specialist. It provides financial transparency in the client-partner relationship to the world’s biggest advertisers. Intent on balancing the books again, FirmDecisions has spent the last 23 years ensuring advertisers are paying on...

Events

Resources