3 Proven Ways to Fix the Disconnects in Today’s Multi-Channel Shopping Journey


Many midsize retailers can struggle with creating a seamless, friction-free shopping experience due to the multitide of options consumers can select to acquire your goods and services. For example, consider a retailer adding a curbside pickup option. What might seem simple to the end consumer actually involved multiple backend systems — from inventory and order management to the POS as well as e-commerce systems, workforce scheduling and in-store communications. And when customers returned items, it added additional layers of complexity.

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