Many midsize retailers can struggle with creating a seamless, friction-free shopping experience due to the multitide of options consumers can select to acquire your goods and services. For example, consider a retailer adding a curbside pickup option. What might seem simple to the end consumer actually involved multiple backend systems — from inventory and order management to the POS as well as e-commerce systems, workforce scheduling and in-store communications. And when customers returned items, it added additional layers of complexity.
Read this E-Book to know more about Multi-Channel Shopping Journey.