Customer relationship management is a well-known term in the industry. CRM is a strategy and business process encompassing many technologies by which firms acquire, manage, and service customers. The goal of a bank implementing a CRM strategy is to gather and organize both data and knowledge about customers in order to provide support to advisors, salesforce, customer service representatives, and probably end customers. CRM solutions are very much in high demand, especially since financial services institutions want to provide as much transparency and customized service to clients as possible. CRM systems automate critical sales, marketing, and client service activities at a financial institution.