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Improving the call experience for financial services communications

Improving_the_call_experience
For customer outreach to succeed, financial services organizations need higher quality intelligence and execution to drive engagement across channels. Phone calls still play an important role in communicating with customers and are often used first to address urgent or highly sensitive customer concerns. However, customers are now skeptical of calls from unknown numbers due to the substantial increase in robocalls or other fraud, scam, and caller-id spoofed calls.
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