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Black Friday darker for some retail stocks than others

November 28, 2019 / Noel Randewich

The U.S. holiday shopping period kicking off on Friday may heighten Wall Street's perception of a growing divide between retailers adapting to online sales and those unable to shake their reliance on dwindling shopping mall traffic. On one side are companies including Target (N:TGT), Costco (O:COST) and Best Buy (N:BBY), which have bulked up their online presence, deliveries and fast in-store pickups attractive to customers and have seen their stocks outperform. Also among the winners are shares of Ross Stores (O:ROST) and TJX Companies (N:TJX) - apparel discounters offering consumers attractive value. At the other end of the divide, GAP (N:GPS), Victoria Secret-owner L Brands (N:LB) and department stores Macy's (N:M) and Kohl's (N:KSS) have slumped as those one-time mall powerhouses struggle to successfully revamp their products and locations and keep customers visiting.