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Cryptocurrency exchange Coinbase is trying to lure big institutional investors into the volatile market

May 15, 2018 / Kate Rooney

Top U.S. cryptocurrency exchange Coinbase is focusing on a group that has been especially cautious to dive into the volatile market: institutional investors. The San Francisco-based company announced the launch on Tuesday of four new products aimed at that investor class: Coinbase Custody, Coinbase Markets, The Coinbase Institutional Coverage Group and Coinbase Prime.