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MARKETING THE BANK IN TODAY’S COMPETITIVE ECONOMY

September 22, 2020 | (2:00pm - 3:30pm)
USA (United States of America)
SHARESHARESHARE
In today’s “competitive” economy, how do you market your bank, how do you market your department, how do you market yourself? This session will provide the participant with a strong understanding of the marketing concept as well as practical applications in the real world of marketing “bank products and services.” Upon completion of the session, the participant will have a good feel for the target market, the four (4) P’s of marketing, the industry life-cycle, and market structure and how these apply to marketing the bank, your department, and yourself.