CHECKING THE PULSE OF THE HOME EQUITY MARKET: A 2019 MIDYEAR UPDATE
August 14, 2019 | (11:30 PM)
USA (United States of America)
A further decrease in Home Equity origination volume is caused by a combination of lower refinancing of end-of-draw customers, new entrants to the market and substitute products. This is resulting in more competition for less available demand which is putting all lenders under more pressure to come up with ways to capture new customers in a shrinking market. Customer expectation with regards to speed to disbursement has changed and more customers are choosing a more seamless digital lending journey.