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BIG DATA: EMPOWERING BANKS TO DRIVE CUSTOMER CENTRICITY

March 26, 2020 | (10:00 AM)
USA (United States of America)
SHARESHARESHARE
Banks fully understand that they now must move from product centricity to customer centricity. This means that technology tools that drive a personalized interaction with consumers must be prioritized and those that have the closest relationship with the customer, empowered. Banks must go beyond incremental progressions in digital transformation and offer a platform that is customer-centric, instead of solely customer service. Execution is not enough. Not merely big data, but real-time data insights on individual customers is what is required today to meet and surpass consumer expectations, but this must be accompanied with an out of the box solution. While a platform can drive investment, true value does not rest on technology.