PolicyBazaar.com is India's prominent online life insurance and general insurance aggregator. We are specialized in making comparative analysis of the insurance products. The basis for the comparison is price, quality and key benefits. Based on user input’s, various options in the desired insurance product are showcased to him/her. To facilitate the user understanding of the products, there are special segments like “knowledge. policybazaar” and “ask. policybazaar”. Under these segments, customer queries are answered and information about new insurance products and trends are shared with the users.