Truist | September 19, 2022
Truist Financial Corporation, today announced the launch of Truist Assist in its mobile banking app and online banking platform for personal banking (retail and wealth) clients. This AI-enhanced virtual assistant is the bank's latest example of its T3, or technology-plus-touch-equals-trust strategy, which combines innovative technology with personalized human touch to heighten client satisfaction and trust.
The digital assistant leverages natural-language processing (NLP) and natural-language understanding (NLU) to help answer clients' questions and provide financial information in digital channels. This self-service channel embeds Truist contact centers as part of the experience, providing clients with a frictionless transition from their virtual assistant to a Truist teammate when their request warrants a deeper level of support.
"The launch of Truist Assist is another milestone on our journey to co-create a client experience that is digital first, with the option of human touch, Guided by our purpose to inspire and build better lives and communities, we're continuing to deliver a care-driven digital banking platform to foster seamless connections between clients' financial lives and personal lives."
-Sherry Graziano, head of Digital and Contact Center Banking for Truist
Truist Assist is available to Truist personal banking (retail and wealth) clients 24 x 7 via iOS, Android, and online. It responds to clients' needs by providing detailed information to help empower clients to make financial decisions and simplify their lives. Truist Assist currently supports more than 100 common support inquiries and digital banking questions ranging from topics like managing alerts to viewing account details.
So many of our teammates across the company came together as one team to launch Truist Assist, Experts from our lines of business, design and technology teams worked side by side to deliver an innovative solution grounded in care that is unlike any other AI-assistant on the market,said Chad Elley, head of Client Enablement.
Through the Truist Agile process a methodology of engaging product, engineering and experience design plus client co-creation, Truist plans to expand the tool's range of personalized financial insights and deliver continual enhancements. This iterative approach to product development is a key facet of Truist's culture of innovation, which prioritizes agile ways of working and cross-functional partnerships. Truist's Innovation and Technology Center (ITC), which opened earlier this year, continues to fuel the financial services company's innovation ecosystems to deliver digital services and experiences like Truist Assist to meet clients' evolving needs.
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist has leading market share in many high-growth markets in the country, and offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is a top 10 U.S. commercial bank with total assets of $545 billion as of June 30, 2022. Truist Bank, Member FDIC.
CANACCORD GENUITY GROUP INC. and RESULTS INTERNATIONAL GROUP LLP | August 04, 2022
Canaccord Genuity Group Inc. is pleased to announce that through its UK & Europe capital markets business, Canaccord Genuity Limited, it has entered into an asset purchase agreement to acquire the business of Results International Group LLP ("Results"). Results is an independent advisory firm headquartered in London, UK, focused in the technology and healthcare sectors which provides M&A and corporate finance services to entrepreneurs, corporates, private equity firms and investors. Results has executed more than 60 strategic advisory transactions in the past three years. The transaction is expected to close in the current fiscal quarter, subject to customary closing conditions.
This transaction complements recent investments by the Company to expand its global Advisory business with the acquisitions of Petsky Prunier (2019) and Sawaya Partners (2021) in the United States and expands its European domain expertise in the Healthcare and Technology sectors.
"Since our initial investment to expand our advisory practice in 2019, we have meaningfully increased our relevance as a leading independent midmarket advisory firm in North America and Europe, and this has contributed to our stronger profitability, Our acquisition of Results supports our strategy of increasing contributions from our advisory segment and provides robust European expertise in two of our core focus sectors, healthcare and technology."
-Dan Daviau, President & CEO of Canaccord Genuity Group Inc.
With deeply established strength in the Technology and Healthcare sectors, Results brings a strong complement to our European advisory business, We are delighted to welcome the Results team and we expect this combination will meaningfully strengthen our respective businesses to create a combined practice that is substantially greater than the sum of its parts,said Nick Russell, Chief Executive Officer of Canaccord Genuity Limited.
To ensure a seamless transition for Results' clients and employees, Managing Partner Julie Langley will become Head of Technology and Healthcare Advisory for Canaccord Genuity UK & Europe. All existing employees of Results are expected to continue with Canaccord Genuity's UK & Europe capital markets business.
Julie Langley, Managing Partner of Results, added: For more than three decades the Results team has been achieving outstanding results for our clients through a combination of deep sector expertise, a relentless focus on client service and an agile and collaborative approach. We are pleased to have found a flexible and entrepreneurial partner in Canaccord Genuity, where both the strategic and cultural fit are so strong. We look forward to providing enhanced geographic reach, domain expertise and service offering for our combined clients.
Hines Associates is acting as financial adviser and Squire Patton Boggs is acting as legal adviser to Results in connection with the transaction. Shearman and Sterling are providing legal advice to Canaccord Genuity.
ABOUT CANACCORD GENUITY GROUP INC.
Through its principal subsidiaries, Canaccord Genuity Group Inc. (the "Company") is a leading independent, full-service financial services firm, with operations in two principal segments of the securities industry: wealth management and capital markets. Since its establishment in 1950, the Company has been driven by an unwavering commitment to building lasting client relationships. We achieve this by generating value for our individual, institutional and corporate clients through comprehensive investment solutions, brokerage services and investment banking services. The Company has wealth management offices located in Canada, the UK, Guernsey, Jersey, the Isle of Man and Australia. The Company's international capital markets division operates in North America, UK & Europe, Asia, Australia and the Middle East.
Canaccord Genuity Group Inc. is publicly traded under the symbol CF on the TSX.
ABOUT CANACCORD GENUITY GLOBAL CAPITAL MARKETS
Canaccord Genuity's global capital markets division offers institutional and corporate clients idea-driven investment banking, merger and acquisition, research, sales and trading services from offices in North America, UK & Europe, Asia, Australia and the Middle East. Our diverse team of capital markets and advisory professionals has deep industry and transactional expertise in key growth sectors of the global economy. We are committed to providing valued services to our clients throughout the entire lifecycle of their business and operating as a gold standard independent investment bank – expansive in resources and reach, but targeted in industry expertise, market focus and individual client attention. We are driven by your success. For more information, visit www.cgf.com.
ABOUT RESULTS INTERNATIONAL GROUP LLP
Results is a trusted M&A advisory firm which delivers great outcomes for founders, business owners, investors and corporates in the technology and healthcare sectors. Since its establishment in 1988, Results has built a diverse team of M&A advisory specialists spanning 10 nationalities with expert financial capabilities and deep domain expertise in midmarket technology and healthcare. Based in London, UK the team has cultivated strong international relationships with corporates and investors across the healthcare and technology sectors and provides a full-service advisory offering including M&A, private equity and venture capital fundraising, divestments, and licensing.
Markacy | July 07, 2022
Remote Work, HR departments, HR TechMarkacy, (“the Company”) a digital strategy and marketing firm headquartered in New York City, today unveiled its Finance-Based Marketing solution (“FBM”). This new capability is aimed at methodically improving profitability and empowers brands to identify immediate cost savings and marketing efficiencies without sacrificing long-term growth. FBM is an evolution of Markacy’s financially driven approach to digital and e-commerce direct-to-consumer (DTC) strategies for new and established brands across sectors.
“When the market is thriving, it seems less risky to spend frivolously. However, spending that is not optimized creates challenges when there is an economic downturn,” said Chris Jones, Managing Partner and Co-Founder of Markacy.
“When the market is thriving, it seems less risky to spend frivolously. However, spending that is not optimized creates challenges when there is an economic downturn,” said Chris Jones, Managing Partner and Co-Founder of Markacy. “We expect brands to re-evaluate their marketing budgets over the coming months. Knowing how and when to adapt expenditures throughout the entire marketing program is absolutely crucial, especially with current market volatility. We built FBM as an all-encompassing solution focused on driving P&L objectives and achieving sustainable growth.”
Deploying FBM requires a comprehensive evaluation of a brand’s enterprise-wide commercial objectives and an audit of its P&L. This enables Markacy’s marketing strategists to gain a deep understanding of the brand’s financials and its most pressing challenges and the biggest opportunities. To that end, at the very outset, Markacy defines marketing key performance indicators (KPIs) including Media Efficiency Ratio (MER) targets that are reverse-engineered from a brand’s P&L objectives using its proprietary calculator. This strategy ensures that all expenditures - ranging from advertising cost, and the use of marketing technology platforms, to headcount - are fully aligned and optimized in accordance with enterprise-wide business goals.
During economic downturns, many DTC brands have been known to uniformly cut operating and marketing expenditures, often stunting mid and long-term growth. Informed by FBM, Markacy is working with clients to mitigate this effect by prioritizing strategies and advertising channels that drive profitable growth while also cutting back from marketing programs that do not advance MER targets or the bottom line.
Tucker Matheson, Managing Partner and Co-Founder of Markacy added: “Our multidisciplinary offering fills a gap in traditional digital marketing strategies that brands use despite today’s uncertainties. We put a critical lens on the quantitative financial impact of marketing and bring it to life. FBM will raise our impact to another level, enabling us to advise clients in a more focused and precise manner directly tied to financial performance. We have a set of critical, proprietary tools that enable us to understand which channels and campaigns are the most impactful and shift budgets accordingly when necessary.”
Markacy’s work is guided by the evolving and growing expertise of its team, combined with the leadership’s experience in finance and strategy consulting. To receive a complimentary assessment for your brand using our FBM solution, contact Markacy.
Markacy is a digital strategy firm helping brands launch, grow and scale, by developing and executing cross-channel strategies. Specializing in finance, media, strategic planning, creative, and marketing operations, the company is headquartered in New York City with teams in multiple cities including Boston and Los Angeles. Visit us at http://markacy.com/