PAYMENTS

Klarna Launches Rewards Program and Pay Now in Nine New Markets

Klarna | February 23, 2022

Klarna_Launches_Rewards
Klarna, a leading global payment, retail bank, and shopping service provider, announces its plans for the international expansion of its two fastest-growing products across nine key markets. The program enables consumers to conduct immediate payments through Pay Now’s new payment method. Klarna ensuresto become go-to for any purchase services provider and offersrewards for consumers during every payment. The expansion of these products also enables the company to serve a broad range of fast-growing verticals and drive consumer loyalty and engagement. Consumers in the markets will manage their entire payments, redeem rewards and get access to a wide range of services in the Klarna App. 

Since the launch of Klarnain September 2020, its rewards program has expandedbeyond 4 million members in the US and Australia.Also, nearly 1 million members joined in the last quarter only. Klarna is also introducing "Missions" as another part of the international expansion of the rewards program.

Sebastian Siemiatkowski, CEO and co-founder of Klarna over this news, commented, "With the introduction of Pay Now, Klarna will offer consumers in more markets the choice to pay immediately and in full, alongside our sustainable, interest-free Pay Later services. From large purchases to everyday essentials like mobility services and entertainment, Klarna provides consumers with maximal choice, control, and flexibility in how they pay for every single purchase and rewards them for every payment they make on time."

Camilla Giesecke, Chief Expansion Officer at Klarna,also mentioned, "With our rewards program, we help consumers get more out of every dollar they spend and actively encourage consumers to pay for their purchases on time, making money management fun and engaging. Members of the rewards program have a 50% higher engagement with the Klarna App than non-members, demonstrating its effectiveness to build long-term loyalty and strengthening the Klarna App as a growth channel for our retailers."

Spotlight

The experts highlight the importance of professional sales specialists to ensure the successful evolution of startups. Specialists in digital marketing is the profile most in demand by startups.

Spotlight

The experts highlight the importance of professional sales specialists to ensure the successful evolution of startups. Specialists in digital marketing is the profile most in demand by startups.

Related News

Spire Capital announced Investment in TBM Services Company Advocate

Cision PR Newswire | August 28, 2020

Spire Capital, a leading New York-based private equity firm specializing in investments in the technology-enabled business services, communications, media, and education sectors, today announced its investment in Advocate Networks, LLC ("Advocate" or the "Company"). Advocate is the Premier TBM Services Company providing technology business management ("TBM") and technology expense management ("TEM") services to enterprise organizations needing to optimize their technology strategy and infrastructure. Spire is partnering with Co-CEOs, Tim Wise and Scott Fogle, who founded the Company in 2001 and will continue to lead the Company. This investment marks the second platform investment in Spire's fourth fund. Advocate's services include TBM-as-a-Service, TEM-as-a-Service, and advisory services that assist their clients in expense and contract management, business/data analytics, IT cost reduction, and IT planning. Advocate has built a proprietary data warehouse solution known as "Helix" and an automation platform known as "Yottamation", that combine to enable differentiated service offerings to its clients. Advocate was named Apptio's #1 Enterprise Partner for North America in 2019, confirming Advocate's "premier" positioning.

Read More

BLOCKCHAIN

Mastercard Introduces A New Cryptocurrency And Blockchain Program For Startups

Mastercard | July 28, 2021

Mastercard today unveiled a new Start Path global startup engagement programme aimed at assisting fast-growing digital assets, blockchain, and cryptocurrency businesses. As part of Mastercard's digital assets work, seven startups have joined the programme, including GK8, Domain Money, Mintable, SupraOracles, STACS, Taurus, and Uphold, with the goal of expanding and accelerating innovation in digital asset technology and making it safer and easier for people and institutions to buy, spend, and hold cryptocurrencies and digital assets. Mastercard today unveiled a new Start Path global startup engagement programme aimed at assisting fast-growing digital assets, blockchain, and cryptocurrency businesses. As part of Mastercard's digital assets work, seven startups have joined the programme, including GK8, Domain Money, Mintable, SupraOracles, STACS, Taurus, and Uphold, with the goal of expanding and accelerating innovation in digital asset technology and making it safer and easier for people and institutions to buy, spend, and hold cryptocurrencies and digital assets. This implies that the platform can create, sign, and send secure blockchain transactions without relying on internet input, hence reducing any potential cyberattack vectors. Taurus (Switzerland) offers advanced infrastructure to manage any digital asset, including crypto assets, digital currencies, and tokenized assets, through a single platform that covers issuance, custody, asset servicing, or trading. Other participating startups and fast-growing digital asset and blockchain enterprises have been chosen to attend the Start Path program's initial track: • Domain Money (USA) aims to provide a next-generation investment platform for ordinary investors, striking a balance between digital assets and traditional finance. • SupraOracles (Switzerland) is a strong blockchain oracle that assists organisations in connecting real-world data both to the public and private chains, permitting interoperable smart contracts to automate, simplify, and protect financial markets' future. • STACS (Singapore) develops a blockchain infrastructure for the financial industry in order to unlock tremendous value and enable effective, long-term financing. Global banks, national stock exchanges, and asset managers are among its clients and partners. • Uphold (USA) is a cryptocurrency-native, multi-asset digital money platform that provides investing and payment services to consumers and businesses all over the world. Uphold's one-of-a-kind 'Anything-to-Anything' trading experience allows users to trade directly between asset classes with embedded payments, paving the way for a future in which everyone has access to financial services. The founders of digital asset and blockchain startups participating in the new Start Path initiative hope to address a variety of issues, such as asset tokenization, data accuracy, digital security, and smooth access between the traditional and digital economies. Each startup is focused on tackling a specific industry need and will leverage Mastercard's experience throughout the programme to support the continuous growth and development of their solutions. Fintech Innovation and Digital Assets Supporting the startup ecosystem is important to Mastercard's mission, and more than 250 firms have participated in the Start Path programme since its inception in 2014. Mastercard is expanding Start Path to include fast-growing crypto, blockchain, and digital assets entrepreneurs, giving these companies access to the latest tools and solutions to help them scale their ideas and cutting-edge technology. To create new solutions, these entrepreneurs use the programme to interact with our global ecosystem of banks, merchants, partners, and digital actors. About Mastercard Mastercard is a payments technology firm with a global presence. By making transactions safe, simple, smart, and accessible, we hope to connect and power an inclusive, digital economy that benefits everyone, everywhere. Our innovations and solutions help individuals, financial institutions, governments, and organisations realise their full potential by leveraging secure data and networks, relationships, and enthusiasm. Our decency quotient, or DQ, is at the heart of our culture and all we do both inside and outside of the office. With connections in over 210 countries and territories, we are constructing a sustainable world that unlocks precious opportunities for everybody.

Read More

PAYMENTS

Dock Becomes Fully Integrated Platform for Digital Payments and Banking-as-a-Service Markets

Dock | September 02, 2021

Dock, an innovator in financial technology solutions, has become one of the first companies in Latin America to offer a complete technology portfolio for the digital payments and banking-as-a-service markets and is absorbing its sister brands Conductor and Muxi. The visually revamped Dock brand now represents a broader suite of services under one platform to help its customers grow with new and expanded capabilities. Dock, whose modular solutions enable mission-critical processes that accelerate a company’s ability to offer new digital payments and banking services, will continue to be led by Antonio Soares, Chief Executive Officer; Fred Amaral, Chief Product and Technology Officer; Diogo Frenkel, Chief Financial Officer; and Marcelo Jacques, Chief Strategy Officer. “With this strategic rebranding, we can be even stronger partners to our customers, making it easier and more efficient for them to offer innovative products to their clients and grow their businesses,” said Mr. Soares. “We have a special affection for the Dock name, because it was not only a brand, but a business that we developed 100% from scratch in-house. With the new visual identity, the Dock brand now fully reflects who we are, how we think and what we envision for the market.” Mr. Amaral adds, “We seek to develop the best solutions in payments and digital banking, which have been evolving at an ever-increasing pace. Through a market-leading scalable technology infrastructure, we anticipate changes and trends to bring to life the full potential of our customers’ businesses and prepare them for the future. We are excited about the endless possibilities for our customers with the ‘new’ Dock.” The platform connects the full lifecycle of financial transactions and provides clarity and synergy for Dock’s four core lines of business, from digital banking and card issuance and processing to acquisition solutions and risk and compliance. Over the past month alone, 38 million Dock accounts were active. Additionally, the company employs more than 1,300 professionals, with 75% of its workforce in tech and product development. Dock’s compounded annual growth rate currently stands at 44% since 2012, and it serves more than 150 clients across six countries in LATAM, including Banco BMG, Bradesco’s Bitz, C6 Bank, Caju, Conta Simples, Crefisa, Digio, FortBrasil, Getnet, Mercado Pago, Neon, PagBank, among other leading banks, neobanks, fintechs, and corporates. About Dock Dock is a leading provider of modern financial technology infrastructure in Latin America. Dock unlocks business value, innovation, and scalability for its customers by integrating card issuing, acquiring, and core banking services on one comprehensive platform. Dock’s modular solutions enable mission-critical processes that accelerate a company’s ability to bring new digital payments and banking services to market. The end result is a wider array of innovative products, greater consumer access to financial services, and improved customer experiences. Dock powers 38 million active accounts through its cloud-based platform that reduces the operational and regulatory burden on clients while offering other valuable tools through its partner ecosystem. Dock works closely with customers to select and integrate the services to lower time to market and maximize business outcomes. Dock was originally created by Conductor in 2018, the company then acquired Muxi in 2020, and now all Conductor’s brands are unified under the revamped Dock brand.

Read More