FINTECH

Equifax Boosts Fintech Innovation With New InnovationX Immersive Experience

Anurag Khadkikar | April 28, 2021

Equifax Boosts Fintech Innovation With New InnovationX Immersive Experience
Equifax has launched a new InnovationX immersive experience to assist fintech, existing financial institutions, and other organizations in speeding up innovation in today's competitive market. This one-of-a-kind testing ground for emerging financial services products allows companies to validate innovative ideas and gain a better understanding of new opportunities by having ready access to real-time, cloud-native data and advanced analytics that only Equifax can offer. Innovations are developed in close cooperation with Equifax executive leadership and the best-in-class data scientists. Peter Maynard, Ph.D., the newly named Senior Vice President of Data and Analytics for Equifax United States Information Solutions, will lead InnovationX. (USIS).

InnovationX provides insights to fintech and other organizations in order to accelerate progress for their customers and smarter revenue for their businesses. Organizations that participate in the InnovationX immersive experience can:

• With real-time access to data and analytics, as well as cloud-native, differentiated data assets that only Equifax can deliver, you can quickly test and bring new solutions to market. Equifax Data Fabric will provide organizations with the specific data they need to expand their understanding of their clients, generate new financial opportunities for unbanked or underbanked individuals, and make more informed decisions when managing risk.

• Utilize patented Equifax Explainable Artificial Intelligence (xAI) and Machine Learning (ML) techniques to rapidly analyze large structured and unstructured data sets.

• Choose from a menu of flexible options to build the model configuration that works best for their company in terms of segmentation, data source, and modeling techniques.

• Increase Digital Identity Trust for each identity behind each payment, account creation, and login event, preventing fraud in real-time and allowing personalized customer experiences.

ABOUT EQUIFAX INC.
Equifax believes that knowledge is the driver of progress. As a global data, analytics, and technology firm, it plays an important role in the global economy by assisting financial institutions, companies, employers, and government agencies in making more confident critical decisions. Their distinct combination of differentiated data, analytics, and cloud technology generate insights that power decisions that move people forward. Equifax, headquartered in Atlanta, employs over 11,000 people globally and operates or has investments in 24 countries across North America, Central and South America, Europe, and the Asia Pacific region.

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