Blackline and Google Cloud Partnership Expands Bringing Innovation to Finance & Accounting Businesses

Blackline | February 03, 2022

BlackLine, Inc. announced its expansion of partnership with Google Cloud Platform to bring enhanced automation solutions for finance and accounting (F&A) to businesses worldwide. Under the new expansion agreement, both the companies will collaborate on cooperative selling and other go-to-market activities to help more companies transform their digital finance transformation and modern accounting platform.

"With Google Cloud's cutting-edge cloud infrastructure, companies can efficiently deploy BlackLine on a global scale, delivering a unified and superior experience for businesses moving their finance and accounting operations to the cloud," said Mel Zeledon, senior vice president of Channels & Alliances at BlackLine. He further says, "Our expanded partnership reinforces BlackLine's cloud-first strategy for meeting the digital finance transformation needs of our customers through the development of innovative solutions and strategic partnerships with market-leading technology providers. Adding co-selling and joint marketing opens the door for us to bring BlackLine to Google Cloud customers worldwide on an accelerated timetable."

Finance and accounting companies are progressively looking to enhance and modernize their processes to enable agility, more incredible speed, and a strategy-based support system. The good part is that BlackLine's modern accounting solutions expanding over Google Cloud's infrastructure will aid CFOs and CIOs to risk-free their processes and encourage productivity with the help of enhanced user experience for its clients and customers. This is the best opportunity to seize for them in the growing digital landscape strategically. In addition, customers using Google Cloud tools alongside BlackLine can also gain essential financial insights from their data on accounting with the help of machine learning and analytics. Therefore, these opportunities will unlock critical information to help make key business decisions in the future.

As more organizations begin their digital transformation drives, finance and accounting teams are progressively seeking out solutions that enable process automation with speed and at scale. We're pleased to be furthering our partnership with BlackLine to provide customers with the solutions and technologies they need to transform their business digitally."

Bronwyn Hastings, vice president, Global Technology Partnerships, Google Cloud.

BlackLine CEO Marc Huffman also commented on the news. He says, "Google has been a valuable contributor on our Customer Advisory Board for many years now, sharing their digital finance transformation story with other industry leaders embarking on similar journeys. With this expanded partnership with Google Cloud, we're taking our synergistic relationship to the next level."


Companies of all industries and sizes are shifting their customer relationships from transactional to longer-term subscriptions. The benefits are proven—attract more customers, create more predictability in revenue, and achieve higher customer lifetime value. Traditional enterprise resource planning (ERP) using a legacy order-ba


Companies of all industries and sizes are shifting their customer relationships from transactional to longer-term subscriptions. The benefits are proven—attract more customers, create more predictability in revenue, and achieve higher customer lifetime value. Traditional enterprise resource planning (ERP) using a legacy order-ba

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