Blackline and Google Cloud Partnership Expands Bringing Innovation to Finance & Accounting Businesses

Blackline | February 03, 2022

BlackLine, Inc. announced its expansion of partnership with Google Cloud Platform to bring enhanced automation solutions for finance and accounting (F&A) to businesses worldwide. Under the new expansion agreement, both the companies will collaborate on cooperative selling and other go-to-market activities to help more companies transform their digital finance transformation and modern accounting platform.

"With Google Cloud's cutting-edge cloud infrastructure, companies can efficiently deploy BlackLine on a global scale, delivering a unified and superior experience for businesses moving their finance and accounting operations to the cloud," said Mel Zeledon, senior vice president of Channels & Alliances at BlackLine. He further says, "Our expanded partnership reinforces BlackLine's cloud-first strategy for meeting the digital finance transformation needs of our customers through the development of innovative solutions and strategic partnerships with market-leading technology providers. Adding co-selling and joint marketing opens the door for us to bring BlackLine to Google Cloud customers worldwide on an accelerated timetable."

Finance and accounting companies are progressively looking to enhance and modernize their processes to enable agility, more incredible speed, and a strategy-based support system. The good part is that BlackLine's modern accounting solutions expanding over Google Cloud's infrastructure will aid CFOs and CIOs to risk-free their processes and encourage productivity with the help of enhanced user experience for its clients and customers. This is the best opportunity to seize for them in the growing digital landscape strategically. In addition, customers using Google Cloud tools alongside BlackLine can also gain essential financial insights from their data on accounting with the help of machine learning and analytics. Therefore, these opportunities will unlock critical information to help make key business decisions in the future.

As more organizations begin their digital transformation drives, finance and accounting teams are progressively seeking out solutions that enable process automation with speed and at scale. We're pleased to be furthering our partnership with BlackLine to provide customers with the solutions and technologies they need to transform their business digitally."

Bronwyn Hastings, vice president, Global Technology Partnerships, Google Cloud.

BlackLine CEO Marc Huffman also commented on the news. He says, "Google has been a valuable contributor on our Customer Advisory Board for many years now, sharing their digital finance transformation story with other industry leaders embarking on similar journeys. With this expanded partnership with Google Cloud, we're taking our synergistic relationship to the next level."


As a leading provider of channel financing, GE Capital has over 35 years of industry expertise deployed globally to support over 700 manufacturers and more than 30,000 channel partners and dealers. Whether you are looking to create growth capacity, differentiate your market offering or expand into new geographies, our commitment is to provide specialist channel financing designed with your needs in mind.


As a leading provider of channel financing, GE Capital has over 35 years of industry expertise deployed globally to support over 700 manufacturers and more than 30,000 channel partners and dealers. Whether you are looking to create growth capacity, differentiate your market offering or expand into new geographies, our commitment is to provide specialist channel financing designed with your needs in mind.

Related News


Adhesion Wealth Partners with Addepar to Provide Customizable Investment Management Solutions for RIAs

Adhesion Wealth | August 31, 2021

Adhesion Wealth®, a managed account provider for registered investment advisors (RIAs), today announced it has entered into a partnership with Addepar, a leading technology platform for wealth management. Through this partnership, RIAs can benefit from greater reporting flexibility and recoup costly administrative time. Adhesion advisors may gain access to Addepar's category-leading portfolio reporting and analytics platform, which enables them to deliver robust analysis and actionable insights to clients at a higher level of detail. The Addepar platform aggregates data from more than 250 proprietary data feeds and seamlessly integrates with advisory firms' existing software through modern APIs, allowing them to deliver a tailored and differentiated client experience. "I was thrilled to learn of the new partnership between Adhesion and Addepar. With the two firms combining forces, it takes one of the best-in-class UMA platforms and pairs it with the preeminent client reporting technology to give advisors the ability to provide their clients a complete view into the UMA, analyze performance at the manager level, and have better, more productive conversations with clients," said Stan Gregor, CEO of Summit Financial Holdings. "Summit is continually evolving by providing the latest top-tier technology to enhance client-advisor relationships, and this new offering is a perfect complement to our SummitVantageTM platform that creates additional value-add in our recruiting efforts." Addepar clients who seek Unified Managed Account (UMA) and Separately Managed Account (SMA) capabilities benefit from a seamless data integration with Adhesion. Combined with enhanced sleeve-level reporting capabilities, advisors are able to access powerful tools to help their clients implement sophisticated managed-portfolio solutions with ease while also monitoring fees and implementing valuable tax optimization overlay strategies. "This partnership represents a huge step forward for productivity and integration in wealth management," said Barrett Ayers, President of Adhesion Wealth. "The Addepar platform is, in our estimation, the best reporting system on the market today. We are excited to give advisors on the Adhesion platform access to their powerful suite of portfolio analytics." "We have maintained an unwavering commitment to building a best-in-class investment platform driven by client obsession," said Addepar President David Obrand. "We are thrilled to make this offering more widely available through our partnership with Adhesion and provide greater access to investment solutions for investors predicated on freedom of choice." About Adhesion Wealth Adhesion Wealth® is a leading provider of outsourced investment management solutions for registered investment advisors (RIAs). Adhesion Wealth empowers advisors with the ability to build their own multi-manager (UMA) strategies, access SMA strategies and use other turnkey investment solutions on the Adhesion Manager Exchange. Adhesion Wealth also provides advisors with personal and direct indexing, tax management, tax transitions, portfolio administration, practice analytics and client reporting. With Adhesion, advisors gain access to a scalable, multi-custodian platform upon which to grow successful practices. About Addepar Addepar is a wealth management platform that specializes in data aggregation, analytics and reporting for even the most complex investment portfolios. Founded in 2009 by Joe Lonsdale, who currently serves as an active Chairman of its Board of Directors and General Partner at 8VC, the company's platform aggregates portfolio, market and client data all in one place. It provides asset owners and advisors a clearer financial picture at every level, allowing them to make more informed and timely investment decisions. Addepar works with hundreds of leading financial advisors, family offices and large financial institutions that manage data for over $3 trillion of assets on the company's platform.

Read More


USI Money Implements its Affiliate Programme Through its Raas Product

USI Money | January 25, 2021

USI Money, a main cross-border remittance and Forex provider, today declared the fruitful usage of its Affiliate program following a pilot conspire dispatched just months sooner. At first dispatched as a pilot conspire because of the increment of clients returning to online payment arrangements during the pandemic, it demonstrated fruitful driving the group to present full execution of the item. "By launching this incentive campaign following a sharp rise in registrations and interest, we hope that the continued innovative programmes we are introducing will deliver exponential growth to the company. We have continued to grow as a brand and expand our reach to customers," said Khaleeq Taimuri, Director of USI Money. He also stated, "By working in the current challenging COVID climate we have been able to adapt quickly and efficiently which has enables us to significantly expand our operations and client reach." About USI Money USI Money is a London based, fintech cross-border payment service provider with pioneering tech solutions allowing users to execute trades and move money around the world for business and individuals.

Read More

Kasasa Partners with NXTsoft’s OmniConnect Marketplace to Enhance Lending Process

Business Wire | October 01, 2020

Kasasa®, an award-winning financial technology and marketing provider, has partnered with NXTsoft, the market leader in API connectivity, to enhance the lending process for community banks and credit unions and their borrowers. Together, NXTsoft and Kasasa will provide a level of ease and flexibility to the lending processes that borrowers have never seen before. The capabilities and functionality of online loan interactions become a non-issue because of the end-to-end connection of data that this partnership provides. Consumers can expect consistency and real-time data whether they’re logging into a mobile banking platform or interacting with a bank or credit union in person. Our partnership with Kasasa enables us to provide their clients with quick, seamless and intuitive access to the information borrowers need most regarding their loan status and balances, said Rich Longo, Chief Strategy Officer and Omni Division President at NXTsoft. NXTsoft’s OmniConnect has provided connectivity to banks and credit unions for more than 25 years, and we look forward to working with Kasasa to further streamline the lending process for communities across the nation.

Read More