INVESTMENTS

A New Partnership: Kasta and Ralph Boschungto Bring Formula Racing and Digital Currencies Together

Kasta | February 21, 2022

A_New_Partnership
Kasta and Ralph Boschung announced bringing the brand to formula racing as part of the company's scaleup strategy. Kasta is the next-generation Peer-to-peer (P2P) payment platform, and Ralph is a member of the Campos Racing team and winner of the GP3 Series. In addition, Ralph is a big supporter of crypto adoption and an early believer in the Kasta team.

Kasta is building an app for users to make it easier for users to make crypto payments in their daily lives. The application is likely to launch in the second quarter of this year. The project is going to promote the mass adoption of cryptocurrencies. The adoption would occur, simplifying sending and receiving assets—the $Kasta token powers the Kasta Ecosystem.

On this, Ralph Boschung F2 Driver says, "I'm thrilled to admit Kasta as a sponsor for my Formula 2 world championship season in 2022. Formula 2 is about speed, innovation, and technology; I genuinely believe that Kasta and Formula 2 merges on this aspect and make the partnership very fruitful.

When Kasta CEO Carl Roegind first approached about the fantastic partnership, he rejected the offer in FIAT as he couldn’t justify the expense. But, later, he was pleasingly surprised when he accepted the offer.

F2 has a global community and is the perfect event for us to be involved with. It exposes Kasta to a large audience worldwide that values technology and performance. The opportunity also means our team will be on the ground at races this year, showing off and onboarding users; the exposure will be amazing. More to Ralph, I have known him for some time, and he will be a great ambassador for the brand. I wish him well on track this year, and I am sure the whole team will join me in cheering him on every race."

Carl Roegind Kasta CEO

According to the partnership, the Kasta team will be attending Formula 2 and Formula 1 racing events to present the Kasta app and onboard fans this year. F2 is a fantastic sport for Kasta. It can align itself with the growing worldwide crypto community. Kasta branding will be showcased on the cars driven by Ralph Boschung the entire year. It will help Kasta advance its momentum and popularity in the future.
The team at Kasta is excited about the sponsorship. The deal was enabled by Carl Roegind, who is working thoroughly to execute a smooth operation for all parties and individuals involved.

Spotlight

PwC's Global FS Leader, John Garvey discusses the issues of productivity currently in financial services and how organizations can move forward and improve.

Spotlight

PwC's Global FS Leader, John Garvey discusses the issues of productivity currently in financial services and how organizations can move forward and improve.

Related News

PAYMENTS

Bill.com Announces Microsoft Dynamics 365 Integrations

Bill.com, Microsoft | April 20, 2021

Bill.com, a leading supplier of cloud-based software that simplifies, digitizes, and automates complex back-office financial operations for small and medium-sized companies (SMBs), today announced an extension of its partner platform with Microsoft Dynamics 365, including Microsoft Dynamics 365 Business Central and Microsoft Dynamics GP. Mutual clients will now be able to take charge of their financial operations, save time, and scale with trust due to the integrations' intelligent automation workflows and payments for accounts payables (AP) and account receivables (AR). Key Customer Benefits of the Bill.com Sync with Dynamics 365 Include: • Time Savings: Save half the time spent on payables processes through automated and streamlined AP workflows, reduced manual data entry, and flexible, single-click payment options from wherever you are. • Easier Payables and Receivables Management: By integrating with existing Dynamics 365 accounting software, customers can manage cash flow in real-time, set up their payables and receivables within days, and quickly and easily pay and get paid. • Enhanced cash flow visibility and stronger financial process control: Customers can stay in control at every step by managing approval policies with custom workflows, ensuring payment accuracy and timeliness, and reduction of errors and risks About Bill.com Bill.com is a leading provider of cloud-based software that simplifies, digitizes, and automates complex, back-office financial operations for small and midsize businesses. The Bill.com platform is used by customers to handle end-to-end financial workflows and automate payments. The Bill.com AI-powered financial management portal connects companies with their vendors and customers. It helps in the management of currency inflows and outflows. The company collaborates with some of the largest financial institutions in the United States, the majority of the top 100 accounting firms in the United States, and prominent accounting software providers. Bill.com is headquartered in San Jose, California, and Houston, Texas.

Read More

FUNDING

Yes Lender acquires Edge Funder to build an AI-powered Small Business Funding Portal

Yes Lender | July 07, 2021

Yes Lender has announced the acquisition of Edge Funder, Inc., a FinTech start-up that is revolutionising entrepreneur access to operating capital through its direct-to-merchant finance site. The platform, which is powered by artificial intelligence and proprietary algorithms, provides merchants with several funding choices in less than 60 seconds. Edge Funder also has extensive marketing expertise in boosting online traffic and generating quality leads of merchants in need of operating capital. Yes Lender's strong position in the merchant cash advance arena is strengthened by the acquisition, which adds internal lead generation capabilities and automated, data-driven decisioning. Yes Lender's CEO, Glenn Forman, stated, "We're lucky to have teamed up with Edge Funder's talent. Yes Lender's thriving ISO-driven sales channel benefits greatly from their lead generation and direct-to-merchant funding technology. Furthermore, the inclusion of artificial intelligence to our already comprehensive suite of data-driven risk assessment tools will boost our underwriting even further." "We're very excited to be a member of Yes Lender," stated Amotz Segal, Co-Founder and CEO of Edge Funder. "We share Yes Lender's leadership team's objective of creating an ecosystem that benefits our small company customers, business partners, employees, and investors while remaining extremely ethical." We are ecstatic about what the future holds for us." About Yes Lender Yes Lender, which was founded in 2014, is an alternative finance organisation that provides operating money to small businesses in order to drive their growth and sustain their success. Yes Lender is a rapidly expanding company in the fast-paced and competitive fintech market. Glenn Forman (CEO), a former McKinsey & Company partner, Bret Dunlap (President), a serial entrepreneur who co-founded many digital firms, and Tom Petro (Principal), a serial banking entrepreneur who managed the rescue and IPO of Fox Chase Bank, lead the company. About Edge Funder Edge Funder, Inc. is a fintech firm that has integrated proprietary technology and AI-powered decisioning software in an automated platform that provides a flawless end-to-end user experience (i.e., from application to funding to servicing). Amotz Segal, former head of operations at Yalber, and Kobi Ben Meir, a Forbes council member and speaker, as well as the past marketing and branding director of two fintech businesses in the US and UK, launched the company.

Read More

BITCOIN AND CRYPTO

Bitwise Introduces SMAS to Bitcoin and Ethereum

Bitwise | April 28, 2022

Bitwise Asset Management announced the launch of its first separately managed account (SMA) for financial advisors to provide direct ownership of crypto assets to their clients. Bitwise's new strategy will benefit investors with a balanced exposure to the world's two most considerable crypto assets and provide the same to the clients. Bitwise Asset Management has been known as the world's leading crypto index fund manager having over $1 billion in assets under management. The new SMA for Bitcoin and Ethereum will provide investors to participate in cryptocurrency through two widely held assets with different use cases. Bitcoin is the most popular crypto asset and the most valuable store of value. On the other hand, Ethereum is the leading platform for blockchain-based smart contracts, which are at the heart of many fast-growing markets such as decentralized finance (DeFi), stable coins, and non-fungible tokens (NFTs). Together, the two assets value more than 60% of the nearly $2 trillion cryptocurrency market. The Bitwise BTC/ETH Equal-Weight SMA strategy is specifically relevant for financial advisors looking to assist their clients in managing crypto exposure in conjunction with their broader investment plans. The plan will be put in place following the parameters such as fee collection and billing, portfolio rebalancing, account planning, and integrated reporting. In crypto, what you invest is essential, but how you invest is perhaps even more important. One thing that has become clear in the conversations we have every day with hundreds of advisors across the country is that they have a strong desire for a vehicle that gives their clients smart crypto exposure and fits into their workflows. The intelligently structured SMA strategy is an excellent solution." Bitwise Chief Distribution Officer Mick McLaughlin. Investors can use the SMA structure to transfer existing crypto assets from digital wallets to an investment vehicle that their advisors can monitor and report on without triggering a tax event. Furthermore, unlike traditional fund vehicles, advisors' clients retain direct ownership of the assets, allowing for greater customization and tax-loss harvesting. The strategy is available through the BITRIA platform, which Gemini recently acquired to access the crypto ecosystem for asset managers and advisors. Five years ago, few people held crypto, and almost all who invested did so in digital wallets without the supervision of a professional. However, cryptocurrency adoption has skyrocketed since then. We also emphasized the importance of managing crypto as part of a larger, coordinated plan with professional oversight. With cryptocurrency as our sole focus, we at Bitwise strive to provide the most comprehensive suite of strategies and vehicles to assist investors in accessing the opportunities in the space in the most appropriate manner. We're excited to implement this new strategy today to meet this growing demand." Bitwise CEO Hunter Horsley.

Read More