DTC, Marketplace, or Hybrid: How to Choose the Right Path Toward Omnichannel Growth
Two of the biggest retail industry growth trends of recent years have been the multiplication of direct-to-consumer (DTC) brands and the dramatic expansion of online marketplaces.
Whatever growth path sellers take — DTC, marketplace, or an omnichannel hybrid — they will need to offer a consistent customer experience through all channels.
This E-book will provide decision-makers with a guide to choosing the right retail path(s) by answering four key questions:
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How ‘hungry’ are you for data?
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What types of products do you offer?
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How broad is your product assortment?
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Are your logistics and fulfillment operations scalable?
And the interesting ways tax calculation comes into play within each model.