Data as a Differentiator:
How Retail Banks Are Rethinking the Customer Experience

Retail banks have reached a tipping point. Pressured by competition from fintechs and other nontraditional financial firms, as well as the increasing sophistication of their own customers, they must seek out new ways to differentiate themselves. With financial products and services largely the same across the industry, creating a superior customer experience has emerged as the best way to stand out. To do so, banks must be able to use data to drive personalized solutions and services at scale.

Microsoft understands the importance — and challenges — of creating differentiated experiences that deliver value long-term. That’s why, though integrated omnichannel communication tools, comprehensive customer insights, and personalized customer interactions, Microsoft Cloud for Financial Services gives retail banks the capabilities they need to modernize their business processes and enhance the customer experience. Find out how the Microsoft Cloud for Financial Services can provide ongoing value by driving differentiated, personalized customer experiences.

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