ABERDEEN

aberdeen.com

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance. Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer. That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools,

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Events

C-Suite On Deck

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

ABERDEEN

aberdeen.com

C-Suite On Deck

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Events

Related News

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

MIDFIRST BANK EXTENDS WESTERN EXPANSION WITH ENTRANCE INTO NEVADA MARKET

KSL CAPITAL PARTNERS ANNOUNCES PROMOTIONS, INCLUDING FOUR NEW PARTNERS

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

MIDFIRST BANK EXTENDS WESTERN EXPANSION WITH ENTRANCE INTO NEVADA MARKET

KSL CAPITAL PARTNERS ANNOUNCES PROMOTIONS, INCLUDING FOUR NEW PARTNERS

Resources

The Hidden Benefits of the Best AP Solutions

The Hidden Benefits of the Best AP Solutions

The Real Cost of Fraud: Its Worse Than You Think

Research Report: Fast Close. Faster Insights.

The Hidden Benefits of the Best AP Solutions

The Hidden Benefits of the Best AP Solutions

The Real Cost of Fraud: Its Worse Than You Think

Research Report: Fast Close. Faster Insights.

Events

C-Suite On Deck

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group