Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

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Related News

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

ABERDEEN | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

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APIFINY PARTNERS WITH ECS FIN TO LAUNCH PILOT PROGRAM OF ROXE NETWORK AND TEST ROXE APIS FOR POTENTIAL INTEGRATION

Business Wire | September 18, 2020

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Apifiny, a leading fintech company that is building a new internet of financial services, today announced that ECS Fin will begin a pilot program to test the integration of Apifiny’s Roxe instant settlement network. The Roxe network is designed to save financial institutions significant time and costs by using blockchain technology to provide highly reliable, secure, and real-time clearing and cross-border settlement of payments and remittances, traditional assets, and digital assets. On t...

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VIGILANTCS AND PORTFOLIOAID FORMED STRATEGIC COMPLIANCE PARTNERSHIP TO AUTOMATE AND DIGITIZE CORE CFR

Business Wire | September 17, 2020

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Canadian RegTech solution providers, PortfolioAid and VigilantCS, have formed a strategic partnership to help Canada’s wealth management industry tackle client-focused reforms (CFRs) with award-winning technology. Under CFR, firms must comply with new conflict of interest provisions by June 30, 2021, and new KYP/KYC suitability obligations by Dec. 31, 2021. Both firms automate and digitize core CFR controls to support wealth management firms, decreasing cost of compliance and improving evi...

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ALLOY RAISES $40 MILLION IN SERIES B FUNDING

Cision PR Newswire | September 16, 2020

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Alloy, the identity operating system for the financial services industry, today announced it has raised $40 million in Series B funding. Canapi Ventures led the round with participation from Felicis Ventures and Avid Ventures, as well as existing investors Bessemer Ventures, Primary Venture Partners, and Eniac Ventures. In addition, Canapi Ventures partner Walker Forehand will join Alloy's board of directors. Fintechs and banks alike are turning to Alloy to automate their increasingly comple...

Read More
news image

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

ABERDEEN | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

Read More
news image

APIFINY PARTNERS WITH ECS FIN TO LAUNCH PILOT PROGRAM OF ROXE NETWORK AND TEST ROXE APIS FOR POTENTIAL INTEGRATION

Business Wire | September 18, 2020

Apifiny, a leading fintech company that is building a new internet of financial services, today announced that ECS Fin will begin a pilot program to test the integration of Apifiny’s Roxe instant settlement network. The Roxe network is designed to save financial institutions significant time and costs by using blockchain technology to provide highly reliable, secure, and real-time clearing and cross-border settlement of payments and remittances, traditional assets, and digital assets. On t...

Read More
news image

VIGILANTCS AND PORTFOLIOAID FORMED STRATEGIC COMPLIANCE PARTNERSHIP TO AUTOMATE AND DIGITIZE CORE CFR

Business Wire | September 17, 2020

Canadian RegTech solution providers, PortfolioAid and VigilantCS, have formed a strategic partnership to help Canada’s wealth management industry tackle client-focused reforms (CFRs) with award-winning technology. Under CFR, firms must comply with new conflict of interest provisions by June 30, 2021, and new KYP/KYC suitability obligations by Dec. 31, 2021. Both firms automate and digitize core CFR controls to support wealth management firms, decreasing cost of compliance and improving evi...

Read More
news image

ALLOY RAISES $40 MILLION IN SERIES B FUNDING

Cision PR Newswire | September 16, 2020

Alloy, the identity operating system for the financial services industry, today announced it has raised $40 million in Series B funding. Canapi Ventures led the round with participation from Felicis Ventures and Avid Ventures, as well as existing investors Bessemer Ventures, Primary Venture Partners, and Eniac Ventures. In addition, Canapi Ventures partner Walker Forehand will join Alloy's board of directors. Fintechs and banks alike are turning to Alloy to automate their increasingly comple...

Read More

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Events

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...