Q&A with Jeff Pedowitz, President and CEO at The Pedowitz Group

Jeff Pedowitz, President and CEO at The Pedowitz Group, has over 20 years of leadership experience in both B2C and B2B organisations. He is the founder and president of The Pedowitz Group, a consulting firm that helps B2B marketing organisations improve their demand generation effectiveness. He is in charge of setting the company's vision and strategic direction, as well as managing all daily operations. Before founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. Jeff is also a Forbes Featured Author and his latest book ‘F the Funnel' is creating a lot of buzz in the industry.

Companies that do not make customer experience a priority will struggle and quickly fall behind.



MEDIA7: You are a Forbes Featured Author and your book ‘F the Funnel' is creating lot of buzz in the industry. What do you believe is your driving force behind your proven track records and achievements?
JEFF PEDOWITZ
: I have been fortunate to be surrounded by the best team in the world. They inspire me every day and they are the true reason why our company has been able to achieve so much.


M7: What’s top of the list for what The Pedowitz Group wants to achieve this year and as you start moving into the next year?
JP: We want to be the go-to company for digital trailblazers.  We are well on our way and currently work with 20+ Fortune 500 companies.


When AI is embedded and used properly within your decision support systems, leaders can make pre-emptive and more forward-thinking decisions that optimize growth and performance.



M7: Do you think personalization and customer-centricity are going to become increasingly more relevant in the coming year? How so?
JP:
Absolutely. It is now table stakes and something everyone expects.  We are conditioned by Netflix, Amazon and other great companies to get what we want, how we want it when we want it.  With digital engagement now the mainstay, customers have multiple choices.

Switching costs for most products and services are relatively low.  Companies that do not make customer experience a priority will struggle and quickly fall behind.


M7: How does leveraging smart technologies like AI help marketers have an edge over others and achieve on-time targets?
JP:
AI is already embedded in so many applications.  AI isn’t something you use on its own; you take advantage of applications and data that use it so you can make more informed decisions and customers can be presented with the next-best action and offers.  When AI is embedded and used properly within your decision support systems, leaders can make pre-emptive and more forward-thinking decisions that optimize growth and performance vs looking in the rear-view mirror.


We are conditioned by Netflix, Amazon and other great companies to get what we want, how we want it when we want it.  With digital engagement now the mainstay, customers have multiple choices.



M7: What is your approach to market research, both customer and competitor focused?
JP:
While traditional approaches like focus groups, surveys and interviews still have a role, more of today’s research is driven by behaviour and intent.  Applications like Bombora, or platforms such as 6Sense, DemandBase and others can read company and individual intent across a wide digital landscape. What people do is much more important than what they say in terms of research and informing direction for product and service development.


M7: You are a great speaker and your videos are extremely informative for the professionals. Did you have any role model whom you looked up to when you started your career?
JP:
I have always been passionate about and a student of business.  There are so many great leaders that I have drawn inspiration from.  I read voraciously and try and get as many perspectives as possible to inform me about the best way to approach a task.  As a child, my overall hero was Magic Johnson.

I loved how he always had a smile on his face, made his teammates better, was willing to play any position and just dedicated himself to his craft.  His passion and overall joy for the game is what I carry with me – not for basketball per se, (which I love) but for my role.  I truly love what I do every day. I love our company, our customers, our partners and am obsessed with being the very best we can be.

ABOUT THE PEDOWITZ GROUP

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer blog.

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This platform is set to be the preeminent, one-stop infrastructure solutions provider for global corporates and the public sector, mobilizing long-term private capital through long-standing firm relationships,” said Bayo Ogunlesi, GIP Founding Partner, Chairman, and CEO. “We are convinced that together we can create the world’s premier infrastructure investment firm.” About BlackRock BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable.

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Synechron Replai is an AI-driven, RFP and proposals tool, streamlining proposal creation with high-quality, insightful responses, with the ability to search the internal knowledge repository for fast access and content re-use. Synechron Unifai is an AI-driven HR solution, designed to simplify interactions between company HR functions and employees, such as policy information and employee-specific payroll details. Synechron Identifai collects comprehensive online market intelligence and provides an in-depth understanding of business, emerging technology trends, or any research topic. Developer Productivity: Toolkit to optimize timelines, minimize costs, and automate practices across the Software Development Lifecycle (SDLC) Synechron Codifai is an SDLC productivity improvement tool, using automation in code generation, unit test case generation, legacy code migration, code optimizations, and automatic code documentation. It works closely with Synechron Verifai which addresses software testing aspects. Synechron Verifai is a GenAI tool for SDLC productivity, using automation in code generation with a focus on QA test case generation, automated test script generation, synthetic test data generation, and bug detection and bug fixing. It works closely with Synechron Codifai which addresses software development efficiency. This new Synechron Nexus AI suite of real-world, practical business solutions, combined with the five formalized RiskTech.AI Accelerators (launched in October 2023), leverages Synechron's AI Practice expertise globally. The creation of AI-led business solutions has been a passion of Synechron's for over a decade, and the firm's commitment to innovative excellence has won the firm eight prestigious AI industry awards to date. Faisal Husain, Synechron's Co-founder and CEO, said of the launch of the Synechron Nexus AI Suite of solutions, "We are proud to be releasing this extensive array of AI-enhanced solutions that go beyond the hype, and provide significant, tangible benefits to business operations. AI and GenAI-rich tools are not just ideas we offer to our clients, but key process accelerators that we ourselves at Synechron are deploying across our company, as we offer ways to integrate the benefits of this technology with human expertise." Ryan Cox, Co-head of Synechron's AI Practice in the UK, added, "Our team has developed, tested, and successfully integrated these advanced AI solutions. Our approach is to strategically guide our clients to integrate AI effectively within their business processes. We identify the key areas where AI can bring the most impact, aligning our solutions to their unique business needs. This targeted approach ensures significant value creation with maximum benefit." Prabhakar Srinivasan, Co-head of Synechron's AI Practice in Bangalore, India, commented, "Artificial Intelligence has proven to be a wonderful force for driving business enhancements by quickly synthesizing extraordinarily large data sets. The Large Language Models used learn over short span of time on how to optimize each firm's proprietary information, thereby boosting productivity and allowing businesses to realize time and cost savings as they optimize tasks." About Synechron At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron's progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 15,000+, and has 48 offices in 19 countries within key global markets.

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The Pedowitz Group

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that marketing is the driver of custome...

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