Q&A with Jeff Pedowitz, President and CEO at The Pedowitz Group

Jeff Pedowitz, President and CEO at The Pedowitz Group, has over 20 years of leadership experience in both B2C and B2B organisations. He is the founder and president of The Pedowitz Group, a consulting firm that helps B2B marketing organisations improve their demand generation effectiveness. He is in charge of setting the company's vision and strategic direction, as well as managing all daily operations. Before founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. Jeff is also a Forbes Featured Author and his latest book ‘F the Funnel' is creating a lot of buzz in the industry.

Companies that do not make customer experience a priority will struggle and quickly fall behind.



MEDIA7: You are a Forbes Featured Author and your book ‘F the Funnel' is creating lot of buzz in the industry. What do you believe is your driving force behind your proven track records and achievements?
JEFF PEDOWITZ
: I have been fortunate to be surrounded by the best team in the world. They inspire me every day and they are the true reason why our company has been able to achieve so much.


M7: What’s top of the list for what The Pedowitz Group wants to achieve this year and as you start moving into the next year?
JP: We want to be the go-to company for digital trailblazers.  We are well on our way and currently work with 20+ Fortune 500 companies.


When AI is embedded and used properly within your decision support systems, leaders can make pre-emptive and more forward-thinking decisions that optimize growth and performance.



M7: Do you think personalization and customer-centricity are going to become increasingly more relevant in the coming year? How so?
JP:
Absolutely. It is now table stakes and something everyone expects.  We are conditioned by Netflix, Amazon and other great companies to get what we want, how we want it when we want it.  With digital engagement now the mainstay, customers have multiple choices.

Switching costs for most products and services are relatively low.  Companies that do not make customer experience a priority will struggle and quickly fall behind.


M7: How does leveraging smart technologies like AI help marketers have an edge over others and achieve on-time targets?
JP:
AI is already embedded in so many applications.  AI isn’t something you use on its own; you take advantage of applications and data that use it so you can make more informed decisions and customers can be presented with the next-best action and offers.  When AI is embedded and used properly within your decision support systems, leaders can make pre-emptive and more forward-thinking decisions that optimize growth and performance vs looking in the rear-view mirror.


We are conditioned by Netflix, Amazon and other great companies to get what we want, how we want it when we want it.  With digital engagement now the mainstay, customers have multiple choices.



M7: What is your approach to market research, both customer and competitor focused?
JP:
While traditional approaches like focus groups, surveys and interviews still have a role, more of today’s research is driven by behaviour and intent.  Applications like Bombora, or platforms such as 6Sense, DemandBase and others can read company and individual intent across a wide digital landscape. What people do is much more important than what they say in terms of research and informing direction for product and service development.


M7: You are a great speaker and your videos are extremely informative for the professionals. Did you have any role model whom you looked up to when you started your career?
JP:
I have always been passionate about and a student of business.  There are so many great leaders that I have drawn inspiration from.  I read voraciously and try and get as many perspectives as possible to inform me about the best way to approach a task.  As a child, my overall hero was Magic Johnson.

I loved how he always had a smile on his face, made his teammates better, was willing to play any position and just dedicated himself to his craft.  His passion and overall joy for the game is what I carry with me – not for basketball per se, (which I love) but for my role.  I truly love what I do every day. I love our company, our customers, our partners and am obsessed with being the very best we can be.

ABOUT THE PEDOWITZ GROUP

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer blog.

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GIP’s founders and teams remain highly committed to clients, and we expect the integration with BlackRock’s broader platform will generate even greater opportunities. Subject to completion of customary onboarding procedures, BlackRock has also agreed to appoint Bayo Ogunlesi, GIP Founding Partner, Chairman and Chief Executive Officer, to the Board at the next regularly scheduled board meeting following the closing of the transaction. “Infrastructure is one of the most exciting long-term investment opportunities, as a number of structural shifts re-shape the global economy. We believe the expansion of both physical and digital infrastructure will continue to accelerate, as governments prioritize self-sufficiency and security through increased domestic industrial capacity, energy independence, and onshoring or near-shoring of critical sectors. 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Bringing these two firms together will create the infrastructure platform to deliver best-in-class investment opportunities for clients globally, and we couldn’t be more excited about the opportunities ahead of us.” “I’m excited about the power of this combination and the prospect of working with Larry and his talented team. We share with BlackRock a culture of collaboration, client focus, investment partnership, and commitment to excellence. Investors have adopted private infrastructure investing for its ability to provide stable cashflows, less correlated returns, and a hedge against inflation. Global corporates have turned to private infrastructure as a fast innovator and a more commercially agile owner of infrastructure assets that aren't core to their commercial businesses. This platform is set to be the preeminent, one-stop infrastructure solutions provider for global corporates and the public sector, mobilizing long-term private capital through long-standing firm relationships,” said Bayo Ogunlesi, GIP Founding Partner, Chairman, and CEO. “We are convinced that together we can create the world’s premier infrastructure investment firm.” About BlackRock BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable.

Read More

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ServiceNow announces five-year strategic alliance with Visa to transform payment services

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Read More

Spotlight

The Pedowitz Group

The Pedowitz Group

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that marketing is the driver of custome...

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