Q&A with Tara O'Sullivan, CMO at SKILLSOFT

ONDECK | March 15, 2019

Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change.

Here are her thoughts on women in marketing and the changing dynamics of the profession.

MEDIA 7: Tara, how old were you when you had your first paying job?
TARA O'SULLIVAN:
14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

"Marketing teams are not aligned to what technology can do for them and how it can transform the business."



M7: What do you consider the biggest challenges for a CMO these days?
TS: Digital transformation. I believe the impact of digital transformation is impacting the CMO even more than other areas of the business. There are so many tools that can help the CMO get the data s/he needs, but it is figuring out which ones are the most relevant, timely and useful. I think a lot of marketing teams are not aligned to what technology can do for them and how it can transform the business.
The other major challenge is around proving to the business the benefit of marketing. As well as the funnel, and marketing sourced OI, we also need to better measure the branding impact on the business and how it supports revenue.


"Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot."



M7: How important is learning and unlearning in today’s digital age of data and automation?
TS: Learning is the most important thing in my view. From figuring out what the new version of Excel can do for you (LOADS) to determining the best tech stack your marketing organization needs – we need to be learning. Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot. This means that you need to be continually changing your approach in order to make the company more successful. Agile marketing is a brand new mindset for marketing people – there isn’t an annual budget, the team decides what to spend it on a quarterly basis, so sometimes you will be investing in SEO, or investing in demand generation depending on the needs of the business.


"The gender pay gap is wide and people think about it as being 80 cents on the dollar."



M7: Is Skillsoft closing the gap between the number of men and women in marketing? What are your views on gender equality in the present corporate world?
TS: Well I always thought marketing is different – I assumed that the majority of people entering marketing are women, but that’s not strictly true. Research from Axonn shows that women are only slightly more likely than men to enter the marketing world (21% vs 16%).
Marketing Week (a UK-based publication) carried out a survey and found that  female marketers earn less than male marketers in every sector and in every role, except that of marketing assistant.
Let’s remember though that the gender pay gap is wide and people think about it as being 80 cents on the dollar.  This is awful – but think about it over the lifetime of the female worker. Recent research analyzed a longitudinal dataset which shows total earnings across the most recent 15 years for all workers who worked in at least one year. The study found that women workers faced a wage gap of 51% in the 2001-2015 period. The research also found that the cost of taking time out of the labor force is exorbitant for women. For those who took just one year off from work, their annual earnings were 39% lower than women who worked all 15 years between 2001 and 2015.

ABOUT SKILLSOFT

SKILLSOFT is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.

Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of the Fortune 500. Learn more at www.skillsoft.com.

More C-Suite on deck

'We're in a situation now where we've got so many new technologies all at the same time' says Hirander Misra, Chairman & CEO of GMEX Group

Media 7 | April 27, 2022

Hirander Misra, Chairman & CEO of GMEX Group shares his thought on the rise in digital assets including cryptocurrencies and blockchain. He talks about GMEX MultiHub (GMEX), a new business unit of the GMEX Group which has launched Digital MultiHub (MultiHub), a global cloud-enabled trading and post-trade digital market infrastructure platform which facilitates third-party trading and post-trade services across traditional and digital asset markets.

Read More

‘Crypto will promote a huge change in the financial service ecosystem,’ believes Roberta Antunes

Media 7 | November 24, 2021

Roberta Antunes, Chief of Growth at Hashdex, takes us through her wonderful professional journey and shares how Hashdex provides investors with secure access to cryptocurrency assets. Read on to find out how blockchain technology will redefine the financial service ecosystem.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

'We're in a situation now where we've got so many new technologies all at the same time' says Hirander Misra, Chairman & CEO of GMEX Group

Media 7 | April 27, 2022

Hirander Misra, Chairman & CEO of GMEX Group shares his thought on the rise in digital assets including cryptocurrencies and blockchain. He talks about GMEX MultiHub (GMEX), a new business unit of the GMEX Group which has launched Digital MultiHub (MultiHub), a global cloud-enabled trading and post-trade digital market infrastructure platform which facilitates third-party trading and post-trade services across traditional and digital asset markets.

Read More

‘Crypto will promote a huge change in the financial service ecosystem,’ believes Roberta Antunes

Media 7 | November 24, 2021

Roberta Antunes, Chief of Growth at Hashdex, takes us through her wonderful professional journey and shares how Hashdex provides investors with secure access to cryptocurrency assets. Read on to find out how blockchain technology will redefine the financial service ecosystem.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

Related News

CORE BANKING, FINTECH

Quaint Oak Bank Partners with Cable for Fintech Sponsorship Program

Quaint Oak Bank | November 25, 2022

Quaint Oak Bank, a Pennsylvania-based community bank, will leverage Cable’s centralized platform to enhance financial crime compliance oversight across its fintech partner portfolio, using Cable’s suite of automated and smart tools to efficiently onboard and continuously monitor its fintech partners on a single platform. “We are excited to partner with Cable to scale our fintech sponsorship program in a safe and sound manner, Our primary responsibility as a partner bank is to ensure that every fintech program complies with applicable banking and consumer protection regulations, with a heightened focus on combating money laundering, identity theft, and other financial crime related activities. Cable’s real-time integrated platform provides us the visibility and unrestricted access necessary to identify and target compliance deficiencies quickly and efficiently. Deploying Cable aligns perfectly with our enterprise-wide initiative to leverage technology for accuracy and scalability. We believe by using Cable we can onboard our partners faster, have significantly greater oversight of their financial crime controls, provide a streamlined experience for our partners, and give us greater assurance about our compliance.” -William Gonzalez, EVP of Quaint Oak Bank Cable gives partner banks such as Quaint Oak Bank and other institutions confidence in their compliance with financial crime requirements, providing a single platform for conducting tech-enabled risk assessments, automated assurance, quality assurance, management information, reporting, and more. We are honored to partner with Quaint Oak Bank to help grow its fintech partner program, Our technology will help them meet regulatory requirements and launch fintech partners faster, while implementing oversight processes that scale seamlessly as its business expands,said Natasha Vernier, Cable CEO. There is a lot of opportunity now to level up partner bank oversight of fintech partners. We’re excited to build our relationship with Quaint Oak Bank and raise the bar on what’s possible for fintech partner management together.

Read More

FINANCIAL MANAGEMENT, FINTECH

BetaNXT Partners with Envision Financial Systems for Mutual Fund Investor Subaccounting

BetaNXT and Envision Financial Systems, Inc. | November 28, 2022

BetaNXT, the next wave in wealth management technology and outsourcing solutions, has partnered with Envision Financial Systems, a leading provider of real-time investor recordkeeping solutions, to deliver an integrated brokerage and mutual fund subaccounting solution. Under the terms of the agreement, BetaNXT will offer Envision’s brokerage platform and mutual fund capabilities to customers under a single relationship and support structure. “In listening to our customers’ feedback, we knew there were improvements we could make to our mutual fund accounting capabilities to deliver a better experience. The agreement with Envision enables us to deliver a full turnkey solution and better meet customers’ needs, We teamed up with Envision because they offer a real-time, easy-to-update solution that provides the complexity and flexibility our customers require in this dynamic market environment.” -Tim Rutka, President of BETA BetaNXT’s partnership with Envision arose out of customers’ requests to implement third-party mutual fund subaccounting in a unique way that could not be satisfied with the alternative systems available. Envision was able to meet the need for a hybrid service model within previously established timelines. The BetaNXT-Envision partnership launched with AssetMark and has since been made available to other BetaNXT clients. The innovation delivered by the union of BetaNXT-Envision enables us to not only scale our business, but also deliver cutting-edge solutions and meaningful results to our financial advisors and their clients, said Gaurav Auditya, Senior Vice President and Chief Operating Officer at AssetMark Trust. We are honored to team with the leading brokerage platform to create a unique and highly efficient solution for their customers, We look forward to deepening our partnership with BetaNXT to provide fulsome customer solutions, and to help more brokerage firms and mutual fund companies streamline their subaccounting technology and services,said Brian Jones, Executive Vice President of Envision. About BetaNXT BetaNXT is the next wave in wealth management technology and outsourcing solutions. Combining industry expertise with the power of our proven BETA, Maxit, and Digital Investor businesses, we are focused on solving our customers most demanding integration challenges with flexible, efficient, connected solutions that anticipate their changing needs. Our comprehensive approach reduces enterprise cost, streamlines operations processes, increases advisor productivity, and enhances the investor experience. Together with BetaNXT, wealth management firms are transforming their platforms into differentiating assets that enable enterprise scale and stimulate commercial growth. About Envision Financial Systems, Inc. Envision is the leading real-time investor accounting platform provider, helping its clients identify and solve problems with innovative and flexible solutions. For more than 25 years, asset managers, administrators, 529 program managers, and brokers have relied on Envision’s solutions to automate processing and optimize efficiency. Broker-dealers, insurance companies and other intermediaries use Envision’s sub-accounting systems to meet compliance, advisor, back-office and investor needs. In total, Envision supports more than $4.2 trillion of investor assets. Founded in 1994, Envision is headquartered in Costa Mesa, Calif. and also serves clients from offices in Denver, Colo., Owings Mills, Md., and Bangalore, India.

Read More

FINANCIAL MANAGEMENT, WEALTH MANAGEMENT

Quantifeed Acquires ALPIMA

Quantifeed | November 25, 2022

QUANTIFEED, the leading provider of digital wealth management solutions, announces that it has acquired ALPIMA, a London-based portfolio construction, visualisation, and analytics fintech company. "We are very excited about bringing together two hugely talented teams of financial engineers to create a world-class technology platform, This transaction accelerates our mission to increase the productivity of investment professionals and to create better investment outcomes for their clients." -Alex Ypsilanti, Co-Founder and CEO of Quantifeed The automation of portfolio management is a key priority for many organisations in the wealth and investment management industries. The combined platform will provide unparalleled capability across the full portfolio management spectrum – including construction, personalisation, visualisation, risk analytics, order management and trading, and monitoring and reporting. The platform's modular nature allows clients to assemble solutions that are optimised for their business. Quantifeed will be in a unique position to service clients across EMEA, Asia, and the Americas as they look to grow their business more efficiently and create smarter solutions for their clients. This is a significant milestone for us, we are delighted to join the Quantifeed family and combine our leading technology to create a global platform, Quantifeed shares our passion for designing and building technology solutions that solve client problems and help them deliver a personalised client experience at scale. I am thrilled for the opportunity to make ALPIMA's solutions available to a global client base,said Rafael Febres-Cordero, Executive Chair of ALPIMA. As part of the transaction, Fidelity International Strategic Ventures (FISV), a strategic investor in fintech businesses, joins Quantifeed as a shareholder. "We are delighted to complete the transaction and welcome Quantifeed to the FISV portfolio, The acquisition marks the culmination of a tremendous amount of work from the teams at ALPIMA and Quantifeed, who share a similar culture, ethos, and vision. We're excited to work with the team as they build a global leader in modern, scalable, digital wealth management,said Michael Sim, Principal at FISV. In May 2022, Quantifeed announced its Series C funding round that was led by HSBC Asset Management and joined by LUN Partners Group, Franklin Templeton, and Daiwa PI Partners.

Read More

CORE BANKING, FINTECH

Quaint Oak Bank Partners with Cable for Fintech Sponsorship Program

Quaint Oak Bank | November 25, 2022

Quaint Oak Bank, a Pennsylvania-based community bank, will leverage Cable’s centralized platform to enhance financial crime compliance oversight across its fintech partner portfolio, using Cable’s suite of automated and smart tools to efficiently onboard and continuously monitor its fintech partners on a single platform. “We are excited to partner with Cable to scale our fintech sponsorship program in a safe and sound manner, Our primary responsibility as a partner bank is to ensure that every fintech program complies with applicable banking and consumer protection regulations, with a heightened focus on combating money laundering, identity theft, and other financial crime related activities. Cable’s real-time integrated platform provides us the visibility and unrestricted access necessary to identify and target compliance deficiencies quickly and efficiently. Deploying Cable aligns perfectly with our enterprise-wide initiative to leverage technology for accuracy and scalability. We believe by using Cable we can onboard our partners faster, have significantly greater oversight of their financial crime controls, provide a streamlined experience for our partners, and give us greater assurance about our compliance.” -William Gonzalez, EVP of Quaint Oak Bank Cable gives partner banks such as Quaint Oak Bank and other institutions confidence in their compliance with financial crime requirements, providing a single platform for conducting tech-enabled risk assessments, automated assurance, quality assurance, management information, reporting, and more. We are honored to partner with Quaint Oak Bank to help grow its fintech partner program, Our technology will help them meet regulatory requirements and launch fintech partners faster, while implementing oversight processes that scale seamlessly as its business expands,said Natasha Vernier, Cable CEO. There is a lot of opportunity now to level up partner bank oversight of fintech partners. We’re excited to build our relationship with Quaint Oak Bank and raise the bar on what’s possible for fintech partner management together.

Read More

FINANCIAL MANAGEMENT, FINTECH

BetaNXT Partners with Envision Financial Systems for Mutual Fund Investor Subaccounting

BetaNXT and Envision Financial Systems, Inc. | November 28, 2022

BetaNXT, the next wave in wealth management technology and outsourcing solutions, has partnered with Envision Financial Systems, a leading provider of real-time investor recordkeeping solutions, to deliver an integrated brokerage and mutual fund subaccounting solution. Under the terms of the agreement, BetaNXT will offer Envision’s brokerage platform and mutual fund capabilities to customers under a single relationship and support structure. “In listening to our customers’ feedback, we knew there were improvements we could make to our mutual fund accounting capabilities to deliver a better experience. The agreement with Envision enables us to deliver a full turnkey solution and better meet customers’ needs, We teamed up with Envision because they offer a real-time, easy-to-update solution that provides the complexity and flexibility our customers require in this dynamic market environment.” -Tim Rutka, President of BETA BetaNXT’s partnership with Envision arose out of customers’ requests to implement third-party mutual fund subaccounting in a unique way that could not be satisfied with the alternative systems available. Envision was able to meet the need for a hybrid service model within previously established timelines. The BetaNXT-Envision partnership launched with AssetMark and has since been made available to other BetaNXT clients. The innovation delivered by the union of BetaNXT-Envision enables us to not only scale our business, but also deliver cutting-edge solutions and meaningful results to our financial advisors and their clients, said Gaurav Auditya, Senior Vice President and Chief Operating Officer at AssetMark Trust. We are honored to team with the leading brokerage platform to create a unique and highly efficient solution for their customers, We look forward to deepening our partnership with BetaNXT to provide fulsome customer solutions, and to help more brokerage firms and mutual fund companies streamline their subaccounting technology and services,said Brian Jones, Executive Vice President of Envision. About BetaNXT BetaNXT is the next wave in wealth management technology and outsourcing solutions. Combining industry expertise with the power of our proven BETA, Maxit, and Digital Investor businesses, we are focused on solving our customers most demanding integration challenges with flexible, efficient, connected solutions that anticipate their changing needs. Our comprehensive approach reduces enterprise cost, streamlines operations processes, increases advisor productivity, and enhances the investor experience. Together with BetaNXT, wealth management firms are transforming their platforms into differentiating assets that enable enterprise scale and stimulate commercial growth. About Envision Financial Systems, Inc. Envision is the leading real-time investor accounting platform provider, helping its clients identify and solve problems with innovative and flexible solutions. For more than 25 years, asset managers, administrators, 529 program managers, and brokers have relied on Envision’s solutions to automate processing and optimize efficiency. Broker-dealers, insurance companies and other intermediaries use Envision’s sub-accounting systems to meet compliance, advisor, back-office and investor needs. In total, Envision supports more than $4.2 trillion of investor assets. Founded in 1994, Envision is headquartered in Costa Mesa, Calif. and also serves clients from offices in Denver, Colo., Owings Mills, Md., and Bangalore, India.

Read More

FINANCIAL MANAGEMENT, WEALTH MANAGEMENT

Quantifeed Acquires ALPIMA

Quantifeed | November 25, 2022

QUANTIFEED, the leading provider of digital wealth management solutions, announces that it has acquired ALPIMA, a London-based portfolio construction, visualisation, and analytics fintech company. "We are very excited about bringing together two hugely talented teams of financial engineers to create a world-class technology platform, This transaction accelerates our mission to increase the productivity of investment professionals and to create better investment outcomes for their clients." -Alex Ypsilanti, Co-Founder and CEO of Quantifeed The automation of portfolio management is a key priority for many organisations in the wealth and investment management industries. The combined platform will provide unparalleled capability across the full portfolio management spectrum – including construction, personalisation, visualisation, risk analytics, order management and trading, and monitoring and reporting. The platform's modular nature allows clients to assemble solutions that are optimised for their business. Quantifeed will be in a unique position to service clients across EMEA, Asia, and the Americas as they look to grow their business more efficiently and create smarter solutions for their clients. This is a significant milestone for us, we are delighted to join the Quantifeed family and combine our leading technology to create a global platform, Quantifeed shares our passion for designing and building technology solutions that solve client problems and help them deliver a personalised client experience at scale. I am thrilled for the opportunity to make ALPIMA's solutions available to a global client base,said Rafael Febres-Cordero, Executive Chair of ALPIMA. As part of the transaction, Fidelity International Strategic Ventures (FISV), a strategic investor in fintech businesses, joins Quantifeed as a shareholder. "We are delighted to complete the transaction and welcome Quantifeed to the FISV portfolio, The acquisition marks the culmination of a tremendous amount of work from the teams at ALPIMA and Quantifeed, who share a similar culture, ethos, and vision. We're excited to work with the team as they build a global leader in modern, scalable, digital wealth management,said Michael Sim, Principal at FISV. In May 2022, Quantifeed announced its Series C funding round that was led by HSBC Asset Management and joined by LUN Partners Group, Franklin Templeton, and Daiwa PI Partners.

Read More