Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
��I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

More C-Suite on deck

'We're in a situation now where we've got so many new technologies all at the same time' says Hirander Misra, Chairman & CEO of GMEX Group

Media 7 | April 27, 2022

Hirander Misra, Chairman & CEO of GMEX Group shares his thought on the rise in digital assets including cryptocurrencies and blockchain. He talks about GMEX MultiHub (GMEX), a new business unit of the GMEX Group which has launched Digital MultiHub (MultiHub), a global cloud-enabled trading and post-trade digital market infrastructure platform which facilitates third-party trading and post-trade services across traditional and digital asset markets.

Read More

‘Crypto will promote a huge change in the financial service ecosystem,’ believes Roberta Antunes

Media 7 | November 24, 2021

Roberta Antunes, Chief of Growth at Hashdex, takes us through her wonderful professional journey and shares how Hashdex provides investors with secure access to cryptocurrency assets. Read on to find out how blockchain technology will redefine the financial service ecosystem.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

'We're in a situation now where we've got so many new technologies all at the same time' says Hirander Misra, Chairman & CEO of GMEX Group

Media 7 | April 27, 2022

Hirander Misra, Chairman & CEO of GMEX Group shares his thought on the rise in digital assets including cryptocurrencies and blockchain. He talks about GMEX MultiHub (GMEX), a new business unit of the GMEX Group which has launched Digital MultiHub (MultiHub), a global cloud-enabled trading and post-trade digital market infrastructure platform which facilitates third-party trading and post-trade services across traditional and digital asset markets.

Read More

‘Crypto will promote a huge change in the financial service ecosystem,’ believes Roberta Antunes

Media 7 | November 24, 2021

Roberta Antunes, Chief of Growth at Hashdex, takes us through her wonderful professional journey and shares how Hashdex provides investors with secure access to cryptocurrency assets. Read on to find out how blockchain technology will redefine the financial service ecosystem.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

Related News

CORE BANKING, FINTECH

Wirex and Novatti Launch Australia's Next-gen Multicurrency Card

Wirex and Novatti | March 15, 2023

Wirex, a major crypto payments platform, announced on March 14, 2023, that it has teamed up with Novatti, a card issuer, to issue cards directly to Australians. This partnership could enable more than 20 million individuals to use their groundbreaking multicurrency card daily. Wirex's pioneering crypto-enabled debit card allows around 5 million users to seamlessly buy, hold, exchange, and sell over 12 traditional and 130 cryptocurrencies at 80 million locations. Recently, Wirex added the TAUD (True AUD) stablecoin to its app as part of its most significant token release. Wirex's partnership with Novatti will allow direct card issuance to Australian users. The collaboration brings advantages such as higher spending limits, up to 8% instant rewards, no FX or maintenance fees, international ATM withdrawals, fiat-to-fiat exchanges, affordable top-ups, and exclusive merchant offers. Strict KYC checks and AML requirements will be in place for all transactions and processes. After experiencing significant success in the UK and EEA, Wirex expanded to APAC in 2019 and has since become their most rapidly growing region. With one of the world's highest levels of crypto adoption, Australia has become an important market for Wirex. The partnership with Novatti will be a bridge between the traditional economy and the digital economy. This will allow Wirex to take advantage of this growing market. Svyatoslav Garal, Managing Director of APAC at Wirex, remarked, "As we grow our operations in Australia, we've strategically chosen to partner with a trusted Australian-headquartered company, Novatti, to issue cards. Being able to expand our product offerings will enable more users to continue taking advantage of the benefits of forward-thinking payments." (Source – Cision PR Newswire) This comes after a recent announcement that Wirex would be able to try out new blockchain projects, bring in cutting-edge solutions, and improve the customer experience. About Wirex Wirex is a regulated digital payment platform that has revolutionized the digital payments industry by developing the world's first crypto-enabled payment card in 2015. Co-founded by Pavel Matveev and Dmitry Lazarichev in 2014, the company aims to make the digital economy accessible to all. With more than 5 million customers and the ability to grow into new areas, including the US, Wirex can use innovative solutions to get people to move toward a cashless society. In 2021, it expanded its offering into the CeFi and DeFi sectors to keep up with the growth of the metaverse. About Novatti Novatti is an award-winning Australian fintech with over 20 years of experience and partnerships across 58 countries. As an end-to-end payments provider, the company offers a range of solutions, including omnichannel payment acceptance, subscription billing, banking via International Bank of Australia Pty Ltd., Visa prepaid/debit/gift cards, digital wallets, cross-border payments, and alternate payments such as Flexepin vouchers and wallets, Novatti BillPay, AUDD (Australian dollar stablecoin), and other payment innovations.

Read More

FINANCIAL MANAGEMENT, FINTECH

Bitstamp brings its experience and infrastructure to APAC financial institutions via white-label offering

PRnewswire | March 21, 2023

Bitstamp, the world's longest-running crypto exchange, announces today that it is expanding its white-label service to institutions in selected APAC markets. Banks, payments and fintech companies, or investment firms looking to fast-track their digital assets offerings to customers can choose from one of three plug-and-play service tiers. The offering covers a range of needs, such as order matching, liquidity for a wide range of crypto markets, regulatory-compliant AML/ (Know-your-customer), account reporting and more. Known as Bitstamp as a Service, the solution enables financial institutions to rapidly develop a retail offering without needing to build out technology or compliance infrastructure or acquire specific licenses. One of Bitstamp's first partners for this service was Revolut back in 2017. Flexible Design for Rapid Deployment Bitstamp as a Service provides clients with three tiers: Exchange, Exchange Plus, and Exchange Complete. Each tier provides a number of core building blocks with the Exchange Complete tier designed as an end-to-end solution that adds KYC/AML operations for customer onboarding and access to Bitstamp's global license network. For institutions that are prioritizing speed to market and lower fixed costs, this solution will save them the time and resources needed to build this capability in-house. Bitstamp as a Service gives clients — whether they are an early-stage fintech startup or an established banking institution — the ability to integrate this infrastructure with their existing customer apps. This enables clients to continue to grow their customer relationships and control the user experience with the fastest path to market. "Bitstamp as a Service is a complete end-to-end solution that allows clients to rapidly turn on their crypto offering. Clients trust in our ability to deliver a safe and secure solution because our success as an infrastructure provider has been tested over multiple cycles. As the market matures, we are seeing greater demand for more integration options and third-party risk management," says Leonard Hoh, APAC GM of Bitstamp. "For added flexibility Bitstamp's infrastructure stack also gives clients a choice of 15 banking partners to match their operational needs. " A Trusted Solution for Institutions in Current Market Cycle In a survey carried out by Bitstamp in 2022, over 75 per cent of retail and institutional investors worldwide believe that crypto will become mainstream in the next 10 years. Of all the institutional investors polled, 81 per cent believe digital assets should be part of a portfolio. However, one of the top barriers to entry cited by retail investors were "not sure which platform to trust or is secure''. "Recent events in the industry have placed new emphasis on good business practices and compliance credentials that necessitate a package of operational controls. There is a need for institutions to find a trusted partner to deliver a quality experience in the digital assets ecosystem to serve the next wave of mainstream adoption ," says Leonard Hoh. Bitstamp currently holds more than 50 licenses and registrations globally. It was the only crypto exchange among more than 130 CEXes (centralized exchanges) to receive an AA rating in CryptoCompare's Exchange Benchmark Report in October 2022 — a testament to Bitstamp's commitment to making crypto investing secure for all. About Bitstamp Bitstamp is the world's original and longest-running cryptocurrency exchange, supporting investors, traders and leading financial institutions since 2011. With a proven track record, cutting-edge market infrastructure and dedication to personal service with a human touch, Bitstamp's secure and reliable trading venue is trusted by over four million customers worldwide. Whether it's through its intuitive web platform and mobile app or industry-leading APIs, Bitstamp is where crypto enters finance. For more information, visit www.bitstamp.net

Read More

CORE BANKING, FINTECH

Noda Chooses ThetaRay AI Solution to Monitor Open Banking Services

Businesswire | March 17, 2023

Noda, an open banking fintech, and ThetaRay, a leading provider of AI-powered transaction monitoring technology, today announced they will collaborate to enhance payment monitoring and compliance capabilities on Noda’s growing platform that is supporting the new digital economy in Europe. Headquartered in the UK, Noda is helping online merchants in Europe receive direct bank payments from eCustomers via a secure and instant one-stop open banking payment solution, as an alternative to cards, providing direct integration with banks in most European countries. Through the agreement, Noda will implement ThetaRay’s sophisticated AI-powered SaaS SONAR solution for AML that detects known and unknown financial crime threats and the earliest indications of schemes. The system will enable Noda to stay up to date with the complex and constantly evolving regulatory landscape, as well as manage the compliance challenges involved with monitoring transactions in the Single Euro Payments Area (SEPA) across multiple channels and jurisdictions. "With ThetaRay's advanced transaction monitoring system and our expertise in payment services and compliance, we are poised to take our business to the next level and provide even more value to our customers,” said Lasma Gavarane, Chief Compliance Officer/MLRO at Noda. “Together, we will be able to detect and prevent financial crimes, comply with evolving regulatory requirements, and therefore enhance the overall security and reliability of our fast and convenient payment services to customers.” While SEPA simplifies bank transfers of euro to member countries, financial institutions handling transactions don’t have full visibility into the profiles and activities of customers. By providing deep, AI-generated insights, the ThetaRay system can identify anomalous behavior indicating financial crime. “Noda is an innovation leader in the European payments market as it transforms into a more competitive and more efficient network that is enabling the digital economy. The adoption of sophisticated AI technology to fight financial crime brings the trust to a payments ecosystem that serves as a fintech growth engine,” said Mark Gazit, CEO of ThetaRay. “We are looking forward to a successful partnership with Noda to develop and grow European fintech.” ThetaRay’s award-winning SONAR solution is based on a proprietary form of AI, artificial intelligence intuition, that replaces human bias, giving the system the power to recognize anomalies and find unknowns outside of normal behavior, including completely new typologies. It enables fintechs and banks to implement a risk-based approach to effectively identify truly suspicious activity and create a full picture of customer identities, including across complex, cross-border transaction paths. This allows the rapid discovery of both known and unknown money laundering threats, and up to 99 percent reduction in false positives compared to rules-based solutions. About Noda Headquartered in the UK, with offices in Spain, Latvia, Lithuania, and Cyprus, Noda has advanced its instant payment solution (the Noda Pay button) outpacing others in the Open Banking sphere. Noda enables merchants to receive direct bank payments from eCustomers via Open Banking as an alternative to cards. Merchants can implement Open Banking payments quickly via Noda API, making use of their intuitive UX and lower fees. Noda’s service ensures an easy, instant, and secure one-stop Open Banking payment solution, providing direct integration with banks in most European countries, including Spain, France, Germany, Italy, Austria, and the UK. Integration is currently available for over 300 banks. About ThetaRay ThetaRay's AI-powered SONAR transaction monitoring solution, based on “artificial intelligence intuition,” allows banks and fintechs to expand their business opportunities through safe and reliable cross-border payments. The groundbreaking solution also improves customer satisfaction, reduces compliance costs, and increases risk coverage. Financial organizations that rely on highly heterogeneous and complex ecosystems benefit greatly from ThetaRay's unmatchable low false positive and high detection rates.

Read More

CORE BANKING, FINTECH

Wirex and Novatti Launch Australia's Next-gen Multicurrency Card

Wirex and Novatti | March 15, 2023

Wirex, a major crypto payments platform, announced on March 14, 2023, that it has teamed up with Novatti, a card issuer, to issue cards directly to Australians. This partnership could enable more than 20 million individuals to use their groundbreaking multicurrency card daily. Wirex's pioneering crypto-enabled debit card allows around 5 million users to seamlessly buy, hold, exchange, and sell over 12 traditional and 130 cryptocurrencies at 80 million locations. Recently, Wirex added the TAUD (True AUD) stablecoin to its app as part of its most significant token release. Wirex's partnership with Novatti will allow direct card issuance to Australian users. The collaboration brings advantages such as higher spending limits, up to 8% instant rewards, no FX or maintenance fees, international ATM withdrawals, fiat-to-fiat exchanges, affordable top-ups, and exclusive merchant offers. Strict KYC checks and AML requirements will be in place for all transactions and processes. After experiencing significant success in the UK and EEA, Wirex expanded to APAC in 2019 and has since become their most rapidly growing region. With one of the world's highest levels of crypto adoption, Australia has become an important market for Wirex. The partnership with Novatti will be a bridge between the traditional economy and the digital economy. This will allow Wirex to take advantage of this growing market. Svyatoslav Garal, Managing Director of APAC at Wirex, remarked, "As we grow our operations in Australia, we've strategically chosen to partner with a trusted Australian-headquartered company, Novatti, to issue cards. Being able to expand our product offerings will enable more users to continue taking advantage of the benefits of forward-thinking payments." (Source – Cision PR Newswire) This comes after a recent announcement that Wirex would be able to try out new blockchain projects, bring in cutting-edge solutions, and improve the customer experience. About Wirex Wirex is a regulated digital payment platform that has revolutionized the digital payments industry by developing the world's first crypto-enabled payment card in 2015. Co-founded by Pavel Matveev and Dmitry Lazarichev in 2014, the company aims to make the digital economy accessible to all. With more than 5 million customers and the ability to grow into new areas, including the US, Wirex can use innovative solutions to get people to move toward a cashless society. In 2021, it expanded its offering into the CeFi and DeFi sectors to keep up with the growth of the metaverse. About Novatti Novatti is an award-winning Australian fintech with over 20 years of experience and partnerships across 58 countries. As an end-to-end payments provider, the company offers a range of solutions, including omnichannel payment acceptance, subscription billing, banking via International Bank of Australia Pty Ltd., Visa prepaid/debit/gift cards, digital wallets, cross-border payments, and alternate payments such as Flexepin vouchers and wallets, Novatti BillPay, AUDD (Australian dollar stablecoin), and other payment innovations.

Read More

FINANCIAL MANAGEMENT, FINTECH

Bitstamp brings its experience and infrastructure to APAC financial institutions via white-label offering

PRnewswire | March 21, 2023

Bitstamp, the world's longest-running crypto exchange, announces today that it is expanding its white-label service to institutions in selected APAC markets. Banks, payments and fintech companies, or investment firms looking to fast-track their digital assets offerings to customers can choose from one of three plug-and-play service tiers. The offering covers a range of needs, such as order matching, liquidity for a wide range of crypto markets, regulatory-compliant AML/ (Know-your-customer), account reporting and more. Known as Bitstamp as a Service, the solution enables financial institutions to rapidly develop a retail offering without needing to build out technology or compliance infrastructure or acquire specific licenses. One of Bitstamp's first partners for this service was Revolut back in 2017. Flexible Design for Rapid Deployment Bitstamp as a Service provides clients with three tiers: Exchange, Exchange Plus, and Exchange Complete. Each tier provides a number of core building blocks with the Exchange Complete tier designed as an end-to-end solution that adds KYC/AML operations for customer onboarding and access to Bitstamp's global license network. For institutions that are prioritizing speed to market and lower fixed costs, this solution will save them the time and resources needed to build this capability in-house. Bitstamp as a Service gives clients — whether they are an early-stage fintech startup or an established banking institution — the ability to integrate this infrastructure with their existing customer apps. This enables clients to continue to grow their customer relationships and control the user experience with the fastest path to market. "Bitstamp as a Service is a complete end-to-end solution that allows clients to rapidly turn on their crypto offering. Clients trust in our ability to deliver a safe and secure solution because our success as an infrastructure provider has been tested over multiple cycles. As the market matures, we are seeing greater demand for more integration options and third-party risk management," says Leonard Hoh, APAC GM of Bitstamp. "For added flexibility Bitstamp's infrastructure stack also gives clients a choice of 15 banking partners to match their operational needs. " A Trusted Solution for Institutions in Current Market Cycle In a survey carried out by Bitstamp in 2022, over 75 per cent of retail and institutional investors worldwide believe that crypto will become mainstream in the next 10 years. Of all the institutional investors polled, 81 per cent believe digital assets should be part of a portfolio. However, one of the top barriers to entry cited by retail investors were "not sure which platform to trust or is secure''. "Recent events in the industry have placed new emphasis on good business practices and compliance credentials that necessitate a package of operational controls. There is a need for institutions to find a trusted partner to deliver a quality experience in the digital assets ecosystem to serve the next wave of mainstream adoption ," says Leonard Hoh. Bitstamp currently holds more than 50 licenses and registrations globally. It was the only crypto exchange among more than 130 CEXes (centralized exchanges) to receive an AA rating in CryptoCompare's Exchange Benchmark Report in October 2022 — a testament to Bitstamp's commitment to making crypto investing secure for all. About Bitstamp Bitstamp is the world's original and longest-running cryptocurrency exchange, supporting investors, traders and leading financial institutions since 2011. With a proven track record, cutting-edge market infrastructure and dedication to personal service with a human touch, Bitstamp's secure and reliable trading venue is trusted by over four million customers worldwide. Whether it's through its intuitive web platform and mobile app or industry-leading APIs, Bitstamp is where crypto enters finance. For more information, visit www.bitstamp.net

Read More

CORE BANKING, FINTECH

Noda Chooses ThetaRay AI Solution to Monitor Open Banking Services

Businesswire | March 17, 2023

Noda, an open banking fintech, and ThetaRay, a leading provider of AI-powered transaction monitoring technology, today announced they will collaborate to enhance payment monitoring and compliance capabilities on Noda’s growing platform that is supporting the new digital economy in Europe. Headquartered in the UK, Noda is helping online merchants in Europe receive direct bank payments from eCustomers via a secure and instant one-stop open banking payment solution, as an alternative to cards, providing direct integration with banks in most European countries. Through the agreement, Noda will implement ThetaRay’s sophisticated AI-powered SaaS SONAR solution for AML that detects known and unknown financial crime threats and the earliest indications of schemes. The system will enable Noda to stay up to date with the complex and constantly evolving regulatory landscape, as well as manage the compliance challenges involved with monitoring transactions in the Single Euro Payments Area (SEPA) across multiple channels and jurisdictions. "With ThetaRay's advanced transaction monitoring system and our expertise in payment services and compliance, we are poised to take our business to the next level and provide even more value to our customers,” said Lasma Gavarane, Chief Compliance Officer/MLRO at Noda. “Together, we will be able to detect and prevent financial crimes, comply with evolving regulatory requirements, and therefore enhance the overall security and reliability of our fast and convenient payment services to customers.” While SEPA simplifies bank transfers of euro to member countries, financial institutions handling transactions don’t have full visibility into the profiles and activities of customers. By providing deep, AI-generated insights, the ThetaRay system can identify anomalous behavior indicating financial crime. “Noda is an innovation leader in the European payments market as it transforms into a more competitive and more efficient network that is enabling the digital economy. The adoption of sophisticated AI technology to fight financial crime brings the trust to a payments ecosystem that serves as a fintech growth engine,” said Mark Gazit, CEO of ThetaRay. “We are looking forward to a successful partnership with Noda to develop and grow European fintech.” ThetaRay’s award-winning SONAR solution is based on a proprietary form of AI, artificial intelligence intuition, that replaces human bias, giving the system the power to recognize anomalies and find unknowns outside of normal behavior, including completely new typologies. It enables fintechs and banks to implement a risk-based approach to effectively identify truly suspicious activity and create a full picture of customer identities, including across complex, cross-border transaction paths. This allows the rapid discovery of both known and unknown money laundering threats, and up to 99 percent reduction in false positives compared to rules-based solutions. About Noda Headquartered in the UK, with offices in Spain, Latvia, Lithuania, and Cyprus, Noda has advanced its instant payment solution (the Noda Pay button) outpacing others in the Open Banking sphere. Noda enables merchants to receive direct bank payments from eCustomers via Open Banking as an alternative to cards. Merchants can implement Open Banking payments quickly via Noda API, making use of their intuitive UX and lower fees. Noda’s service ensures an easy, instant, and secure one-stop Open Banking payment solution, providing direct integration with banks in most European countries, including Spain, France, Germany, Italy, Austria, and the UK. Integration is currently available for over 300 banks. About ThetaRay ThetaRay's AI-powered SONAR transaction monitoring solution, based on “artificial intelligence intuition,” allows banks and fintechs to expand their business opportunities through safe and reliable cross-border payments. The groundbreaking solution also improves customer satisfaction, reduces compliance costs, and increases risk coverage. Financial organizations that rely on highly heterogeneous and complex ecosystems benefit greatly from ThetaRay's unmatchable low false positive and high detection rates.

Read More