Q&A with David Brightman, Director of Product Marketing at BlackLine

David Brightman, Director of Product Marketing at BlackLine, is a product leader with broad experience across product development and optimization, commercial strategy, and product marketing. David has a wealth of experience helping finance organizations transform through process optimization and technology enablement. In his role at BlackLine, he helps companies understand the value of modern accounting with relevant messaging, robust product thinking around proof of value, and thought leadership. He is a chartered accountant with the ICAEW.

In 2021, automated cash applications will be vital for continuous cash forecasting, increased collections, optimized credit, and reduced time-to-cash.



MEDIA 7: From being a Chartered Accountant to becoming the Director of Product Marketing at BlackLine- could you please take us through your journey? 
DAVID BRIGHTMAN:
I left University with a degree in Economics at the start of the global financial crisis – a time when many new graduates struggled to find opportunities. In hindsight, starting my career in audit and completing the ACA helped to set me up for virtually any career path. My day-to-day role helped promote transparent financial reporting, which is the foundation for a well-functioning global economic system, and the skills I learned honed my understanding of enterprise-wide finance and business processes.

I’ve spent most of my career working in Software-as-a-Service (SaaS) in various presales roles. But I wanted to work in a broader, more collaborative role that covered key, intersecting organizational pillars – product, marketing, sales and customer success. So when the chief product officer at a previous company suggested I move into product management, it felt like a good fit. At the time the company I worked for was owned by Vista Equity. Early on, I went through Vista’s intensive course on the fundamentals of product management and leadership, learning and sharing best practices with peers from Marketo, Tibco and Xactly among others.

This was a really valuable experience, but I’ve always enjoyed thinking creatively about problems and adapting how I communicate the solutions to those problems to different audiences. I also try to bring a sense of adventure to problems and think storytelling is really important, as it helps people to visualize and focus on their vision for the future. So, the natural next step for me was to shift from an inward-out approach (in product) to the opposite.

Product management and product marketing certainly have a lot of overlap. Both are value-based and customer-centric. But product marketing is more holistic, deliberate and dedicated to shaping the market and defining a new category of software. It’s so important to understand the external environment and context, so you can shape, build, refine and deliver a core narrative for your business. As well as keeping on top of competitor and market analyses and trends, the focus needs to be on the customer.

And that’s what I love – being able to have a constant dialogue with users at all levels and seniorities within a business, so you can create living, breathing messaging and strategies that respond to changing customer behaviors, experiences and dynamics. At BlackLine I see my role as a trusted voice of the customer, and a vital mouthpiece to drive our positioning strategy.

I work closely with our customer marketing team to help them shape and execute their plans and strategies. From determining what capabilities to launch, to driving awareness for solutions in the market, including go-to-market launch planning and messaging, content, campaigns and sales enablement. It’s all about externalizing and highlighting what our solution brings to the table, who it is for and how it solves the pain points users experience every day.

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
DB:
We use a variety of marketing channels to reach our audiences, from social adverts, LinkedIn community feeds and amplification tools for social platforms, to webinars, tradeshows, round tables, media buying, outdoor digital & sports advertising, along with Account-Based Marketing and Nurture programs.

Our partner ecosystem is expansive and we use a partner hub to enable partners to access branded assets, on-demand training sessions, case studies and brand guidelines. Under the current circumstances, where virtual events lead the way, we are still seeing high interest in attending events we produce. For example, we had over 1,800 people register to attend our virtual Modern Accounting Summit for EMEA in May, which after a year of Zoom calls and other virtual meetings, we were very pleased to see.

Tradeshows are critical for networking with our audiences and we’ll continue to invest in these as they start to re-emerge in regions where restrictions have lifted. Of course, our biggest marketing channel is our website. This is our shopfront and we ensure that great content is uploaded and made freely available via blog posts, media coverage links, thought leadership content and product datasheets We are constantly improving our site for accessibility, ease of use and personalization using a variety of technologies to give our visitors the best experience when looking for information on how to make their move to modern accounting.

We have a large BlackLine Community and our clients have access to our own university. This allows our customers to certify themselves by solution. Easy access and use ensure they are making the most of the software; they can add users who are certified and use various KPIs to determine if any users are not following their company process and procedures and put them through the training again. We enable our customers to talk to each other in a community space where they have a repository of frequently asked questions, experts who can respond with tips on improving outcomes and of course we promote our new release information in the community and by inviting our Administration members to webinars. Finally to ensure we are delivering on our promise we have reviews on public websites such as G2, Trustradius and Gartner Peer Insights.

M7: How does BlackLine modernize the finance and accounting function to enable greater productivity and better detection of accounting errors?
DB:
Companies come to BlackLine because their traditional manual accounting processes are not sustainable. Our cloud-based solutions and dedicated customer teams help companies move to modern accounting by unifying their data and processes, automating repetitive work, and driving accountability and collaboration through visibility.

Our solutions for financial close management, accounts receivable automation, and intercompany accounting enables large enterprises and midsize companies across all industries to do accounting work better, faster, and with more control. More than 3,400 companies trust BlackLine to help them close faster with complete and accurate results. We help companies manage the financial close by standardizing and reporting on every aspect of the close—from balance sheet reconciliations to correcting journal entries. We accelerate accounts receivable processes using AI to automatically apply cash to open invoices. And we unify intercompany accounting for an end-to-end solution to a complex, global process. Our aim is to drive the future of financial operations management, by evolving the role of Finance and Accounting, from accounting for the balance sheet to account for business performance and value creation.


Remote working means employers can afford to be more flexible with staff working patterns - the 'working day' will become an outdated concept, as the increase in AI technology means cash collection efforts can still be carried out even during downtime.



M7: At BlackLine, how do you ensure that your sales team understands and presents the products and services in an engaging manner?
DB:
As I mentioned earlier, storytelling plays a key role in helping businesses envision their roadmap for the future. We believe we can help companies to move from outdated approaches that are no longer sustainable, to modern accounting that delivers more value for the business. Customers are at the center of everything we do – everything ties back to how our solutions solve pain points. We make sure to provide evidence of that success, in the form of customer success stories, which sales teams can use to help tell this story.

M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
DB:
Audience engagement is a challenge in the current climate when there are fewer in-person events. Companies are fighting for attention in a virtual world that has Zoom fatigue, and it’s hard to replace that in-person feel from a live event and keep it interactive. At the same time, this has created opportunities to be more creative, and also reach people who perhaps wouldn’t commit to an in-person event previously.

Making sure you really know your customers at a meaningful, segment level is also challenging, but something we really try to focus on at BlackLine. There is also a need to get this type of data quicker and monitor new trends, so we can more quickly adapt to the customer experience and their expectations.

Product marketing is continuously generating a flow of new, targeted content to help sales articulate the business value of our solutions. We want to empower sales to be change agents – our job is to enable the enabler. We’re lucky at BlackLine that we have a mature setup with a dedicated sales enablement organization, including partners and internal sales teams, all set up by territory and segment (mid-market and large enterprise). This helps us to rapidly scale in such a high growth environment.


As both AI and ML will pick up, addressing the accuracy and velocity of data will provide a solid foundation to reliably speed work up even more, while driving risk down.



M7: What trends in the technology industry are you watching keenly right now and why?
DB:
Global financial uncertainty means cash will continue to be king - new business efforts could stall or slow down, so businesses will need to focus on collecting cash from overdue invoices. In 2021, automated cash applications will therefore be vital for continuous cash forecasting, increased collections, optimized credit, and reduced time-to-cash. The addition of Intelligent Automation means that when conditions change, or when there are non-standard tasks to be done, Intelligent Automation learns and adapts to control the change.

What’s more, remote working approaches mean employers can afford to be more flexible with staff working patterns - the 'working day' will become an outdated concept, as the increase in AI technology means cash collection efforts can still be carried out even during downtime. AI will also become more intelligent, as AI vendors will now be able to use the lessons learned from the COVID crisis to model and predict future outcomes for accounts receivable teams in times of economic challenge. In other words, payment behavioral analytics can now be more refined. There is already demand for these types of solutions – our research shows that more than a third (35%) of finance leaders and professionals are interested in using AI or ML to predict customer payment patterns to help them more accurately forecast cash flow, and three in ten (30%) think using AI or ML to better understand customer financial behaviors would help to lower the risk of non-payments.

With cash collection being pushed to the forefront of revenue generation efforts, customer-facing roles also have the potential to be redefined in order to create a cash culture. Compensation for sales and other roles will pivot from revenue to cash-focused goals and specific tools that drive collaboration and embed cash generation across the organization will be a priority for all enterprises.

M7: How do you prepare for an AI-centric world as a Business Leader?
DB:
Very early on, I grasped the importance of platform solutions, that is, interconnected sets of solutions and services in a single integrated experience. For accounting, it’s about unifying data, processes, systems, and people, connecting and simplifying an enterprise’s often complex IT landscape, and substituting human focus from the routine, manual tasks for non-routine, cognitive ones. Accurate data is the lifeblood of any business, enabling agility, and accurate, reliable planning and analysis. This substitution effect on work priorities is manifested in the workforce: from backward-looking, scorekeeping, to forward-looking initiatives that drive value across the wider business. As both AI and ML will pick up, addressing the accuracy and velocity of data will provide a solid foundation to reliably speed work up even more, while driving risk down. In a traditional environment, risk and efficiency often counterbalance each other and this trade-off can be streamlined with AI to yield the panacea of both risk reduction and efficiency.

ABOUT BLACKLINE

Nearly 3,500 customers trust BlackLine to help them close faster with complete and accurate results. The company is the pioneer of the cloud financial close market and recognized as the leader by customers at leading end-user review sites including Gartner Peer Insights, G2 and TrustRadius. Based in Los Angeles, BlackLine also has regional headquarters in London, Singapore and Sydney.  For more information, please visit blackline.com.

More C-Suite on deck

Q&A with David M. Brear, CEO and Co-Founder of 11:FS

Media 7 | August 27, 2021

David Brear, CEO and Co-founder at 11:FS, has pitched, established, and run billion-pound transformations for some of the biggest FS companies in the world. Most recently, he has also led the creation and market establishment of the challenger business bank Mettle for NatWest in the UK as its CEO, proving that the big banks can fight back against the FinTech threat.

Read More

‘Leveraging technology to drive innovation,’ focuses Igor Telyatnikov

Media 7 | November 3, 2023

Igor Telyatnikov is a visionary leader and a driving force in the world of blockchain and financial services technology. Under his visionary leadership, AlphaPoint's product suite has expanded to encompass brokerage platforms, liquidity solutions, and digital asset wallets, catering to the diverse needs of the rapidly evolving financial landscape. Read on to know his ideas about the trends of digitalization in financial institutions and enterprises.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

Q&A with David M. Brear, CEO and Co-Founder of 11:FS

Media 7 | August 27, 2021

David Brear, CEO and Co-founder at 11:FS, has pitched, established, and run billion-pound transformations for some of the biggest FS companies in the world. Most recently, he has also led the creation and market establishment of the challenger business bank Mettle for NatWest in the UK as its CEO, proving that the big banks can fight back against the FinTech threat.

Read More

‘Leveraging technology to drive innovation,’ focuses Igor Telyatnikov

Media 7 | November 3, 2023

Igor Telyatnikov is a visionary leader and a driving force in the world of blockchain and financial services technology. Under his visionary leadership, AlphaPoint's product suite has expanded to encompass brokerage platforms, liquidity solutions, and digital asset wallets, catering to the diverse needs of the rapidly evolving financial landscape. Read on to know his ideas about the trends of digitalization in financial institutions and enterprises.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

Related News

Financial Management, Payments

Orange Finances Money Mali and TerraPay Forge Strategic Partnership for Seamless Cross-border Payments

TerraPay | January 09, 2024

Orange Finances Money Mali, a leading Electronic Money Establishment and subsidiary of Orange Mali, is proud to announce a groundbreaking partnership with TerraPay, a global cross-border payments network with an extensive reach. This partnership marks a significant milestone in the digital financial landscape for Mali, connecting over 12 Million Malians to the vast diaspora residing across the globe, including other African countries. Bringing together Orange Finances Money Mali's commitment to promoting financial inclusion and TerraPay's proven expertise in facilitating secure cross-border payments, this partnership is set to empower Malians with innovative and seamless financial services. Financial inclusion continues to be one of the biggest challenges across West Africa and Orange Finances Money Mali has been dedicated to bridging this gap by striving to boost accessibility and inclusion through their services. One of the key highlights of this alliance is the ease with which Orange Money Mali customers can either cash out the funds received in their wallets or directly use them for everyday needs, including bill payments, supermarket purchases, and person-to-person transfers. Orange Finances Money is dedicated to issuing, managing, and distributing electronic money under the Orange Money brand in Mali. Djeneba Tandjigora, Chief of Transfer Services and Core Business at Orange Finances Money Mali, expressed his enthusiasm about the collaboration, stating, "Orange Money Mali customers can now receive money transfers from several countries using TerraPay's global network. This strategic collaboration simplifies transactions making them quick and secure, enhances the customer experience for Orange Money users and strengthens financial inclusion in Mali." Amel Kane, Regional Sales Manager Francophone West Africa at TerraPay, views this collaboration as an opportunity to enhance the quality of service and customer satisfaction. "With a direct connection to Orange Finances Money Mali, TerraPay can ensure a seamless cross-border payment experience, reducing operational issues and providing prompt assistance to our partner's clients. This collaboration reinforces our commitment to expanding our direct rails and continually improving our service offerings," stated Amel. Combining Orange Finances Money Mali's rapidly growing client database and TerraPay's wide network spanning 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts, and 2.1Bn+ mobile wallets – this partnership is poised to make a significant impact on the region's digital and financial services landscape. Partnering with Mali's biggest mobile money operator enables TerraPay to stay true to its commitment to quality and provide the best cross-border payment services in the region. Orange Finances Money Mali and TerraPay's strategic partnership not only strengthens connectivity between Mali and the global financial network but also positions both entities for accelerated growth in the digital payments landscape. The convenience and accessibility offered by this collaboration will undoubtedly benefit industry players, the public, customers, and merchants alike. About TerraPay TerraPay simplifies the movement of money everywhere – providing a single connection to the most expansive cross-border payments network regulated in 29 global markets and enabling payments to 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts and 2.1Bn+ mobile wallets. TerraPay is on a mission to connect a borderless financial world, making moving money everywhere instant, reliable, transparent and fully compliant. TerraPay pushes the boundaries for global businesses – ranging from banks, fintechs and money-transfer operators to travel businesses, creator economy platforms and e-commerce marketplaces – while driving financial inclusion in even the most inaccessible markets. Founded in 2014, TerraPay is headquartered in London, with global offices in Bangalore, Dubai, Miami, Bogota, Dar es Salaam, Kampala, Hague, Dakar, Joburg, Nairobi, Milan, Singapore and is expanding rapidly, having received funding from leading investors, including the IFC (the World Bank), Prime Ventures, Partech Africa and Visa. About Orange Finances Money Mali Orange Finances Money Mali is an Electronic Money Establishment, subsidiary of Orange Mali and approved by the Central Bank of West African States. Created in 2015, the company guarantees the issuance, management, and distribution of electronic money under the Orange Money brand in Mali.

Read More

Payments

ServiceNow announces five-year strategic alliance with Visa to transform payment services

ServiceNow | January 25, 2024

ServiceNow the leading digital workflow company making the world work better for everyone, announced a five-year strategic alliance with Visa, a world leader in digital payments, to transform payment services. The initial phase includes the launch of ServiceNow Disputes Management, Built with Visa—a single, connected disputes resolution solution for issuers. Managing disputes currently involves multiple systems and teams, and many financial institutions often use siloed solutions that are not fully integrated with one another. This disconnected approach creates complexity, delays crediting and resolving disputes, can create potential losses, and ultimately, impacts the customer experience. ServiceNow Disputes Management, Built with Visa is a streamlined solution that blends the best of ServiceNow’s AI-first platform and the company’s Financial Services Operations solution with Visa’s deep technology investments. Each year, Visa helps prevent $30 billion in fraud for consumers and small businesses using cutting edge technology, including tokenization and AI, deployed throughout the entire payments ecosystem, including disputes management. “At the heart of our alliance is a commitment to build industry-leading products that help financial institutions boost employee productivity, create great customer experiences, and drive business growth,” said John Ball, senior vice president and general manager, customer and industry workflows, ServiceNow. “By making Visa’s services available through ServiceNow’s intelligent, AI-first platform, we’re powering innovation and setting a new standard in the payments industry.” “Solving customer pain points is core to our business at Visa, and collaborating with an industry leader like ServiceNow will allow us to help issuer partners resolve disputes more efficiently,” said Vanessa Colella, global head of innovation and digital partnerships, Visa. “ServiceNow and Visa look forward to offering clients the latest technology solutions, so they can focus on delivering an excellent experience for their customers.” ServiceNow Disputes Management, Built with Visa will unite the entire dispute management process – from the first indication that a charge is questionable to early resolution, investigation, and final resolution. It includes a single experience for solving disputes so that employees can have high quality engagements with cardholders, as well as dashboards, automation, alerts, and the ability to audit all transactions. Two standout features enhance its efficiency: a modern, user-friendly low code platform that allows financial institutions to make swift updates to their disputes management process, and generative AI-powered experiences that improve customer intake and agent investigation. The solution also incorporates ongoing changes to disputes rules and applies industry best practices for processes, workflows, and staying ahead of fraud. “Banks should prioritize their CX efforts around the drivers that most influence customer loyalty. For example, resolving problems and issues quickly remains one of the most important drivers of CX and retention for many banks,” wrote Alyson Clarke, principal analyst at Forrester Research. “Banks that adopt modern and flexible digital banking processing platforms will find it easier and faster to deliver innovative (and profitable) customer solutions.”1 ServiceNow is committed to revolutionizing financial services with new products and services. This initial integration marks the beginning of a more extensive, multi-phased relationship between Visa and ServiceNow. The companies will continue to build new solutions and will distribute Visa products and services to joint customers. Together, ServiceNow and Visa will help clients improve dispute management. 1Forrester, Consumer Banking Trends, 2024: Trends Shaping Retail Consumer Banking In The Current Economic Climate, Jan 17, 2024 About ServiceNow ServiceNow makes the world work better for everyone. Our cloud‑based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNowTM.

Read More

Core Banking

Webull partners with Dow Jones to drive greater financial literacy and empower retail investing decisions

Webull Corporation | January 30, 2024

Webull, a leading online broker for global investors, has launched an initiative to drive financial literacy, announcing its partnership with Dow Jones, a global news and business information services provider and the publisher of The Wall Street Journal (WSJ). The agreement aims to drive greater levels of financial literacy among retail investors by empowering Webull customers with curated award-winning content from The Wall Street Journal, including news, analysis, and essential insights on managing personal finances. The collaboration provides access to the publication's trusted and reliable journalism to help Webull users make better educated and informed decisions around their financial goals. Webull users will receive a curated round-up of WSJ articles on its news feed within the app. New and renewing Webull customers will also receive a WSJ subscription. "Webull was founded on the principle of democratizing investing and making it more accessible and inclusive - especially for first time investors. In this regard, we've already seen success, with a robust number of our active members being first-time investors," said Anthony Denier, Webull Group President. "Through this partnership with Dow Jones, we want to put the power of the world's leading financial publication straight into the hands of our customers with content that helps investors make better financial decisions with greater confidence." "Financial literacy, powered by trusted and credible journalism, leads to better decisions," said David Martin, Chief Revenue Officer for Business Intelligence at Dow Jones. "We are delighted to work with Webull and look forward to putting the Journal's high-quality and award-winning business news, information and analysis at the fingertips of millions of Webull users on its platform to help elevate their decision making process." Financial literacy has been identified as a key barrier to entry to investing for many people, with research from the World Economic Forum revealing that 40% of non-investors chose not to invest because they do not know how or find it too confusing. In addition, approximately 70% said they would be more likely to invest, or invest more, with expanded financial education. With the trend of retail investors skewing younger, the initiative aims to address knowledge gaps by providing access to actionable and outcome-oriented information to help educate and shape the way new and existing users navigate fast-changing markets in an informed and responsible manner. About Webull Webull is a leading digital investment platform built on next generation global infrastructure. The Webull Group is headquartered in St. Petersburg, Florida and backed by private equity investors located in the United States, Europe and Asia. Webull serves tens of millions of users from over 180 countries, providing retail investors with 24/7 access to global financial markets. Users can put investment strategies to work by trading global stocks, ETFs, options and fractional shares, through Webull's trading platform, which is currently available in the United States, the United Kingdom, Hong Kong, Singapore, Japan, South Africa, Australia, Indonesia, Mexico, Brazil and Canada. Webull also offers investment education services, with lessons covering a wide range of topics. About Dow Jones Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Read More

Financial Management, Payments

Orange Finances Money Mali and TerraPay Forge Strategic Partnership for Seamless Cross-border Payments

TerraPay | January 09, 2024

Orange Finances Money Mali, a leading Electronic Money Establishment and subsidiary of Orange Mali, is proud to announce a groundbreaking partnership with TerraPay, a global cross-border payments network with an extensive reach. This partnership marks a significant milestone in the digital financial landscape for Mali, connecting over 12 Million Malians to the vast diaspora residing across the globe, including other African countries. Bringing together Orange Finances Money Mali's commitment to promoting financial inclusion and TerraPay's proven expertise in facilitating secure cross-border payments, this partnership is set to empower Malians with innovative and seamless financial services. Financial inclusion continues to be one of the biggest challenges across West Africa and Orange Finances Money Mali has been dedicated to bridging this gap by striving to boost accessibility and inclusion through their services. One of the key highlights of this alliance is the ease with which Orange Money Mali customers can either cash out the funds received in their wallets or directly use them for everyday needs, including bill payments, supermarket purchases, and person-to-person transfers. Orange Finances Money is dedicated to issuing, managing, and distributing electronic money under the Orange Money brand in Mali. Djeneba Tandjigora, Chief of Transfer Services and Core Business at Orange Finances Money Mali, expressed his enthusiasm about the collaboration, stating, "Orange Money Mali customers can now receive money transfers from several countries using TerraPay's global network. This strategic collaboration simplifies transactions making them quick and secure, enhances the customer experience for Orange Money users and strengthens financial inclusion in Mali." Amel Kane, Regional Sales Manager Francophone West Africa at TerraPay, views this collaboration as an opportunity to enhance the quality of service and customer satisfaction. "With a direct connection to Orange Finances Money Mali, TerraPay can ensure a seamless cross-border payment experience, reducing operational issues and providing prompt assistance to our partner's clients. This collaboration reinforces our commitment to expanding our direct rails and continually improving our service offerings," stated Amel. Combining Orange Finances Money Mali's rapidly growing client database and TerraPay's wide network spanning 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts, and 2.1Bn+ mobile wallets – this partnership is poised to make a significant impact on the region's digital and financial services landscape. Partnering with Mali's biggest mobile money operator enables TerraPay to stay true to its commitment to quality and provide the best cross-border payment services in the region. Orange Finances Money Mali and TerraPay's strategic partnership not only strengthens connectivity between Mali and the global financial network but also positions both entities for accelerated growth in the digital payments landscape. The convenience and accessibility offered by this collaboration will undoubtedly benefit industry players, the public, customers, and merchants alike. About TerraPay TerraPay simplifies the movement of money everywhere – providing a single connection to the most expansive cross-border payments network regulated in 29 global markets and enabling payments to 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts and 2.1Bn+ mobile wallets. TerraPay is on a mission to connect a borderless financial world, making moving money everywhere instant, reliable, transparent and fully compliant. TerraPay pushes the boundaries for global businesses – ranging from banks, fintechs and money-transfer operators to travel businesses, creator economy platforms and e-commerce marketplaces – while driving financial inclusion in even the most inaccessible markets. Founded in 2014, TerraPay is headquartered in London, with global offices in Bangalore, Dubai, Miami, Bogota, Dar es Salaam, Kampala, Hague, Dakar, Joburg, Nairobi, Milan, Singapore and is expanding rapidly, having received funding from leading investors, including the IFC (the World Bank), Prime Ventures, Partech Africa and Visa. About Orange Finances Money Mali Orange Finances Money Mali is an Electronic Money Establishment, subsidiary of Orange Mali and approved by the Central Bank of West African States. Created in 2015, the company guarantees the issuance, management, and distribution of electronic money under the Orange Money brand in Mali.

Read More

Payments

ServiceNow announces five-year strategic alliance with Visa to transform payment services

ServiceNow | January 25, 2024

ServiceNow the leading digital workflow company making the world work better for everyone, announced a five-year strategic alliance with Visa, a world leader in digital payments, to transform payment services. The initial phase includes the launch of ServiceNow Disputes Management, Built with Visa—a single, connected disputes resolution solution for issuers. Managing disputes currently involves multiple systems and teams, and many financial institutions often use siloed solutions that are not fully integrated with one another. This disconnected approach creates complexity, delays crediting and resolving disputes, can create potential losses, and ultimately, impacts the customer experience. ServiceNow Disputes Management, Built with Visa is a streamlined solution that blends the best of ServiceNow’s AI-first platform and the company’s Financial Services Operations solution with Visa’s deep technology investments. Each year, Visa helps prevent $30 billion in fraud for consumers and small businesses using cutting edge technology, including tokenization and AI, deployed throughout the entire payments ecosystem, including disputes management. “At the heart of our alliance is a commitment to build industry-leading products that help financial institutions boost employee productivity, create great customer experiences, and drive business growth,” said John Ball, senior vice president and general manager, customer and industry workflows, ServiceNow. “By making Visa’s services available through ServiceNow’s intelligent, AI-first platform, we’re powering innovation and setting a new standard in the payments industry.” “Solving customer pain points is core to our business at Visa, and collaborating with an industry leader like ServiceNow will allow us to help issuer partners resolve disputes more efficiently,” said Vanessa Colella, global head of innovation and digital partnerships, Visa. “ServiceNow and Visa look forward to offering clients the latest technology solutions, so they can focus on delivering an excellent experience for their customers.” ServiceNow Disputes Management, Built with Visa will unite the entire dispute management process – from the first indication that a charge is questionable to early resolution, investigation, and final resolution. It includes a single experience for solving disputes so that employees can have high quality engagements with cardholders, as well as dashboards, automation, alerts, and the ability to audit all transactions. Two standout features enhance its efficiency: a modern, user-friendly low code platform that allows financial institutions to make swift updates to their disputes management process, and generative AI-powered experiences that improve customer intake and agent investigation. The solution also incorporates ongoing changes to disputes rules and applies industry best practices for processes, workflows, and staying ahead of fraud. “Banks should prioritize their CX efforts around the drivers that most influence customer loyalty. For example, resolving problems and issues quickly remains one of the most important drivers of CX and retention for many banks,” wrote Alyson Clarke, principal analyst at Forrester Research. “Banks that adopt modern and flexible digital banking processing platforms will find it easier and faster to deliver innovative (and profitable) customer solutions.”1 ServiceNow is committed to revolutionizing financial services with new products and services. This initial integration marks the beginning of a more extensive, multi-phased relationship between Visa and ServiceNow. The companies will continue to build new solutions and will distribute Visa products and services to joint customers. Together, ServiceNow and Visa will help clients improve dispute management. 1Forrester, Consumer Banking Trends, 2024: Trends Shaping Retail Consumer Banking In The Current Economic Climate, Jan 17, 2024 About ServiceNow ServiceNow makes the world work better for everyone. Our cloud‑based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNowTM.

Read More

Core Banking

Webull partners with Dow Jones to drive greater financial literacy and empower retail investing decisions

Webull Corporation | January 30, 2024

Webull, a leading online broker for global investors, has launched an initiative to drive financial literacy, announcing its partnership with Dow Jones, a global news and business information services provider and the publisher of The Wall Street Journal (WSJ). The agreement aims to drive greater levels of financial literacy among retail investors by empowering Webull customers with curated award-winning content from The Wall Street Journal, including news, analysis, and essential insights on managing personal finances. The collaboration provides access to the publication's trusted and reliable journalism to help Webull users make better educated and informed decisions around their financial goals. Webull users will receive a curated round-up of WSJ articles on its news feed within the app. New and renewing Webull customers will also receive a WSJ subscription. "Webull was founded on the principle of democratizing investing and making it more accessible and inclusive - especially for first time investors. In this regard, we've already seen success, with a robust number of our active members being first-time investors," said Anthony Denier, Webull Group President. "Through this partnership with Dow Jones, we want to put the power of the world's leading financial publication straight into the hands of our customers with content that helps investors make better financial decisions with greater confidence." "Financial literacy, powered by trusted and credible journalism, leads to better decisions," said David Martin, Chief Revenue Officer for Business Intelligence at Dow Jones. "We are delighted to work with Webull and look forward to putting the Journal's high-quality and award-winning business news, information and analysis at the fingertips of millions of Webull users on its platform to help elevate their decision making process." Financial literacy has been identified as a key barrier to entry to investing for many people, with research from the World Economic Forum revealing that 40% of non-investors chose not to invest because they do not know how or find it too confusing. In addition, approximately 70% said they would be more likely to invest, or invest more, with expanded financial education. With the trend of retail investors skewing younger, the initiative aims to address knowledge gaps by providing access to actionable and outcome-oriented information to help educate and shape the way new and existing users navigate fast-changing markets in an informed and responsible manner. About Webull Webull is a leading digital investment platform built on next generation global infrastructure. The Webull Group is headquartered in St. Petersburg, Florida and backed by private equity investors located in the United States, Europe and Asia. Webull serves tens of millions of users from over 180 countries, providing retail investors with 24/7 access to global financial markets. Users can put investment strategies to work by trading global stocks, ETFs, options and fractional shares, through Webull's trading platform, which is currently available in the United States, the United Kingdom, Hong Kong, Singapore, Japan, South Africa, Australia, Indonesia, Mexico, Brazil and Canada. Webull also offers investment education services, with lessons covering a wide range of topics. About Dow Jones Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Read More

Spotlight

BlackLine

BlackLine

Nearly 3,500 customers trust BlackLine to help them close faster with complete and accurate results. The company is the pioneer of the cloud financial close market and recognized as the leader by customers at leading end-user review sites including Gartner Peer Insights, G2 and TrustRadius. Based ...

Events

Resources

resource image

Financial Management, Investment Management

How to Build Financial Resilience Through AR Intelligence

Whitepaper

resource image

Financial Management, Investment Management

Financial Resilience 101: How CFOs Are Shifting to a New Cash Blueprint

Whitepaper

resource image

Financial Management, Investment Management

How to Build Financial Resilience Through AR Intelligence

Whitepaper

resource image

Financial Management, Investment Management

Financial Resilience 101: How CFOs Are Shifting to a New Cash Blueprint

Whitepaper

Events