Home > Companies > C-Suite On Deck > Q&A with Ed Breault, Chief Marketing Officer at Aprimo

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Q&A with Ed Breault, Chief Marketing Officer at Aprimo
Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.

MEDIA 7: What’s your superpower?
ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.

M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years?
EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game.

Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.


"Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle."

M7: Could you tell us about Aprimo’s creative ideation tool ‘Idea Lab’? How does it help marketers to move through the creative process from ideation to distribution of higher quality content?
EB: Aprimo Idea Lab is a place for early-stage ideation and there just haven’t been pure systems for ideas mixed with strategic planning so we filled in that whitespace for the market. This includes ideas from a strategic and tactical standpoint that is a bit of “safe” place to brainstorm in a highly collaborative workplace. Output is a new experience building block, a full campaign concept or brief, allowing the marketer and experience leader to think backwards from a great customer or content experience and purposefully architect it. This is all before you make financial commitments or commercial agreements with agencies or suppliers, and it feeds directly into financial scenario planning, so you can build the financial lens to your new breakthrough idea. It’s literally brainstorming brought to life and then connected to marketing production activities. So, if marketing is a ten-step process, this is step zero, and steps one and two. I’m in it every day. For me, the majority of my ideas hit me when I least expect it, so I immediately put them in Idea Lab and it functions as a “backlog” for thought-starters, then my team can collaboratively go run with it.

M7: What are some of the ways you optimize AI for your client base, when it comes to content development?
EB: We actually have artificial intelligence powering not just the production of content but the content creation process itself. We have machines creating content today, and one of the very specific use cases on that is what’s called a learnable AI. So basically, we have an artificial intelligence that can learn the context of a brand’s business. And, what it can then do is learn over time and it would know things like the proper focal points within an image.

Let’s say for example, there are three focal points in a piece of content or an image. Let’s say there is a model and she is sipping a coffee, she’s on her phone and she’s wearing a scarf. If you are in the business of selling and marketing scarfs, it would know that’s the focal point. If you’re in the business of marketing and selling coffee, it would know that’s the focal point. So, then it can make recommendations of what the right type of images, the form factor of the image, and knowing what creative resources would potentially do with that, the machine does for you. Since it’s able to learn your business, and let’s say you’re in the business of shoes, it would know the difference between a high-top and a high-heel learning over time with great accuracy.

Some of our early tests were showing 98% recognition and accuracy once it’s learned. Truly powerful. Also from a productivity standpoint, there are just some things AI handles better than humans like monitoring patterns, observing and making educated predictions about the future of projects. AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy. Oh yeah, and unlike humans, doesn’t lose focus, fatigue, go on vacation or lose productivity while entertaining themselves with funny cat memes at work.


"AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy."

M7: Could you elaborate on Aprimo’s Digital Asset Management (DAM) solution that helps deliver personalized experiences at scale and as a service?
EB: Yes! Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle. As I discussed earlier with Idea Lab, you eventually need content to action those ideas to deliver great experiences. And then workflows, to move along to create the content whether that’s AR, VR or even text and other types of multimedia or images. Regardless of the content type, the digital asset management system can store that content and make it highly searchable, it can make sure that once the ingestion process happens, it conforms to the metadata and taxonomy standards across an enterprise.

They can capture things like licensing agreements on that content when that content needs to expire. It can trigger approvals or re-approvals if the content is bound by any certain dates of when you can use the content. And what we want to make sure is that content does not get wasted or is created and parked somewhere.

Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels whether that is your reseller network or the content needs to be taken from a web to a print stage of its lifecycle. Generally, it is about having full management of a piece of content whether that’s the full digital asset or the components that make up the digital asset. This also manages the individual units of content that make up the asset we like to call “experience building blocks”. It’s all about finding, reusing and remixing content, staying compliant and delivering the best personalized experience possible.


"Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels."

M7: How does the Digital Asset Management help in maximizing content ROI?
EB: Definitely, it has to do with number one, the findability of the content so that the content can be used and it’s not wasted and then the enrichment processes that are built-in add data to the digital asset. From there, you can see a piece of content and metrics like consumption of that content, where that content piece was used in terms of different campaigns, geographies, etc. If that content was localized, if that content was used to drive whatever the marketing outcome or experience outcome is, which could be conversions on digital properties or transactions on an ecommerce platform, and all that rich data then comes back to the asset, and you are able to see how well it performed. This data is then served up very beautifully in a dashboard connected to the business outcomes you were driving. There are so many questions now we can answer about our content if this strategic approach is taken.

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
EB: I think the magic is using all the channels in a very well-coordinated way. My primary channel strategies involve a mix of inbound and outbound in a very targeted fashion hence content marketing is core to my strategy. Content drives the pull-through in Aprimo’s digital properties, all of our owned digital properties, this includes the web channel as well as when we syndicate content to third-parties. That’s really important for us to create great content that is helpful, useful and then drives traffic back to aprimo.com. That’s where our inbound strategy balances the outbound efforts in a very targeted way. I use predictive demand capabilities showing me where and who is in market, so then I can go out and reach them and find them in what we like to call the “dark funnel”. I like to think of this strategy as there is someone lost out there looking for solutions to their challenges and it is my job to go find them, meet them and help them along their path. From there email for us has completely been reimagined. We are using video and conversational marketing from an outbound standpoint to connect. We are “humanizing” communications as much as possible, over the phone for voice, broadcast, media buying within different properties like LinkedIn, you name it. I think it’s a drive to strike a balance to create the complete experience for my audience.

M7: As a child, what did you want to be when you grew up?
EB: As a child, I wanted to be an athlete. I was very much involved in sports so I looked at my heroes, those I aspired to be like were athletes at that time.

ABOUT APRIMO

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

More C-Suite on deck

'We're in a situation now where we've got so many new technologies all at the same time' says Hirander Misra, Chairman & CEO of GMEX Group

Media 7 | April 27, 2022

Hirander Misra, Chairman & CEO of GMEX Group shares his thought on the rise in digital assets including cryptocurrencies and blockchain. He talks about GMEX MultiHub (GMEX), a new business unit of the GMEX Group which has launched Digital MultiHub (MultiHub), a global cloud-enabled trading and post-trade digital market infrastructure platform which facilitates third-party trading and post-trade services across traditional and digital asset markets.

Read More

‘Crypto will promote a huge change in the financial service ecosystem,’ believes Roberta Antunes

Media 7 | November 24, 2021

Roberta Antunes, Chief of Growth at Hashdex, takes us through her wonderful professional journey and shares how Hashdex provides investors with secure access to cryptocurrency assets. Read on to find out how blockchain technology will redefine the financial service ecosystem.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

'We're in a situation now where we've got so many new technologies all at the same time' says Hirander Misra, Chairman & CEO of GMEX Group

Media 7 | April 27, 2022

Hirander Misra, Chairman & CEO of GMEX Group shares his thought on the rise in digital assets including cryptocurrencies and blockchain. He talks about GMEX MultiHub (GMEX), a new business unit of the GMEX Group which has launched Digital MultiHub (MultiHub), a global cloud-enabled trading and post-trade digital market infrastructure platform which facilitates third-party trading and post-trade services across traditional and digital asset markets.

Read More

‘Crypto will promote a huge change in the financial service ecosystem,’ believes Roberta Antunes

Media 7 | November 24, 2021

Roberta Antunes, Chief of Growth at Hashdex, takes us through her wonderful professional journey and shares how Hashdex provides investors with secure access to cryptocurrency assets. Read on to find out how blockchain technology will redefine the financial service ecosystem.

Read More

'There is a revenue relationship between marketing and sales,' says Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group

Media 7 | October 21, 2021

Debbie Qaqish, Partner and Chief Strategy Officer at The Pedowitz Group, takes us through her passion-fuelled worldview of marketing operations that are strategically aimed to drive revenue. In this interview, we had the opportunity to take a peek at her concept of "revenue marketing," strategic marketing operations, and her inspiration behind authoring several award-winning books. Read on to find out how to optimize sales and marketing collaboration tools, and how to leverage data to create powerful marketing campaigns.

Read More

Related News

CORE BANKING, INVESTMENTS

OneKey Banking API by Treasury Prime Redefines Financial Transactions

Treasury Prime | March 16, 2023

On March 15, 2023, Treasury Prime announced the launch of OneKey Banking, a groundbreaking technology that allows customers to leverage the industry's largest bank network (15+ financial institutions) using instant cross-bank transfers. This innovative solution is a first-of-its-kind and promises to unlock the full potential of the banking network for Treasury Prime customers. OneKey Banking is a comprehensive solution with powerful components like network transfers and single-key access to Treasury Prime's growing bank network. However, the true power of OneKey Banking lies in its ability to unlock Treasury Prime's industry-changing technology, providing enterprises with a holistic platform to power their businesses. With OneKey Banking, companies can enjoy unprecedented access to cutting-edge financial tools and a unified system to streamline their operations. Companies' banking-as-a-service (BaaS) solutions may need to catch up as they mature. Treasury Prime OneKey Banking solves that issue by eliminating the need to switch providers owing to deposit growth or feature access. Flexible by design, OneKey Banking allows firms of any size and growth trajectory to handle deposits effortlessly, move funds, send prompt payments, mitigate risk, scale, and access capabilities via an easy-to-use interface, eliminating many common BaaS difficulties. OneKey Banking has had an impressive start, enabling deposits of over $350 million in its first month alone across multiple Treasury Prime network banking partners. The company expects this number to grow into billions in the coming months. OneKey Banking's benefits aren't limited to enterprises; banks of all sizes can also use this technology. With OneKey Banking's standard API, banks can improve their innovation channels with their embedded clients and offer a seamless banking experience while taking advantage of Treasury Prime's cutting-edge technology. About Treasury Prime Treasury Prime is at the forefront of the future of finance. Its award-winning APIs and embedded banking products allow banks and enterprise partners to innovate, grow, and adapt to a rapidly changing marketplace. With a focus on providing access to banking products and services to all population segments, Treasury Prime offers complex services, including money transfer and risk mitigation, utilizing a chartered bank's infrastructure. The company has been recognized for its innovative approach, winning 'Best Banking-as-a-Service Platform' in Tearsheet Embedded Awards 2021 and 2022 and earning a spot on CB Insights' annual 2021 Fintech 250 list.

Read More

FINANCIAL MANAGEMENT, FINTECH

Abrigo partners with Charm Solutions to launch AI-powered engine that accelerates SMB lending decisions

PRnewswire | March 24, 2023

Abrigo, the leading technology provider of compliance, credit risk, and lending solutions for financial institutions, today announced the launch of Abrigo Small Business Lending Intelligence. This lending decision and monitoring engine is powered by Charm Solutions, a provider of AI technology that helps financial institutions unlock the full potential of their data, identify growth opportunities, optimize operations, and improve financial decisions. According to FFIEC call report data, small business (SMB) loans made by banks in the U.S. grew to nearly 27 million in 2022. Many institutions have indicated that SMB is a continued, targeted area for growth in 2023, following the successful Paycheck Protection Program during COVID-19, which led many lenders to build or deepen relationships with SMBs in their communities. A barrier to growth for many institutions is efficiency. In a recent Abrigo survey, nearly 60% of financial institutions indicated that efficiency was the top challenge in small business lending. Abrigo Small Business Lending Intelligence is embedded into the Abrigo loan origination platform and provides real-time scorecards that include a loan risk rating score, probability of default, and details of how the score was calculated. Using Charm's dynamic models along with existing processes, institutions can improve their decision-making by incorporating an array of data sources and leveraging analytics to gain actionable insights. The engine leverages self-learning AI to continuously monitor a wide range of current and historical data, loan performance, accounting, and macroeconomic data from more than 1,200 institutions. Abrigo Small Business Lending Intelligence is transparent, providing institutions insight into the data and processes used for its scoring model. Abrigo Small Business Lending Intelligence also provides an early warning system alerting banks to changes that may impact an institution's entire loan portfolio before they become an issue. "By leveraging the power of automation and AI, financial institutions can provide the small businesses in their communities with the funds they need faster while ensuring they have the right risk management controls in place for their lending processes," said Ravi Nemalikanti, CTO of Abrigo. "We are very pleased to partner with Charm to develop this innovative solution that advances our mission to help communities thrive." "We are proud to power the Abrigo Small Business Intelligence platform with our proprietary AI-technology and help thousands of financial institutions make faster and better decisions to grow their SMB loan portfolio profitably and move the economy forward," said Jacob Malmborg, CEO of Charm Solutions. About Charm Solutions Charm Solutions is an AI software platform used by leading lending institutions to quickly and transparently analyze, decision, and monitor SMB loans, and by SMBs to gain insights into their financial health and use Charm's proprietary SMB Score™ report to receive actionable recommendations and efficiently secure the best financing alternatives to grow their business. Learn more at www.charmsolutions.ai About Abrigo Abrigo is a leading provider of compliance, credit risk, lending, and asset/liability management solutions and services that help financial institutions thrive. Abrigo accelerates growth, increases client efficiency, and improves customer experience with an easy-to-use and expansive platform. We ensure customer success with our award-winning client service team, advisory expertise, and innovative technology. With a network of 2,400+ FIs, Abrigo offers unique opportunities for insightful peer benchmarks and best practices. Visit abrigo.com to learn more. Follow Abrigo on social media using @WeAreAbrigo.

Read More

CORE BANKING, FINTECH

Noda Chooses ThetaRay AI Solution to Monitor Open Banking Services

Businesswire | March 17, 2023

Noda, an open banking fintech, and ThetaRay, a leading provider of AI-powered transaction monitoring technology, today announced they will collaborate to enhance payment monitoring and compliance capabilities on Noda’s growing platform that is supporting the new digital economy in Europe. Headquartered in the UK, Noda is helping online merchants in Europe receive direct bank payments from eCustomers via a secure and instant one-stop open banking payment solution, as an alternative to cards, providing direct integration with banks in most European countries. Through the agreement, Noda will implement ThetaRay’s sophisticated AI-powered SaaS SONAR solution for AML that detects known and unknown financial crime threats and the earliest indications of schemes. The system will enable Noda to stay up to date with the complex and constantly evolving regulatory landscape, as well as manage the compliance challenges involved with monitoring transactions in the Single Euro Payments Area (SEPA) across multiple channels and jurisdictions. "With ThetaRay's advanced transaction monitoring system and our expertise in payment services and compliance, we are poised to take our business to the next level and provide even more value to our customers,” said Lasma Gavarane, Chief Compliance Officer/MLRO at Noda. “Together, we will be able to detect and prevent financial crimes, comply with evolving regulatory requirements, and therefore enhance the overall security and reliability of our fast and convenient payment services to customers.” While SEPA simplifies bank transfers of euro to member countries, financial institutions handling transactions don’t have full visibility into the profiles and activities of customers. By providing deep, AI-generated insights, the ThetaRay system can identify anomalous behavior indicating financial crime. “Noda is an innovation leader in the European payments market as it transforms into a more competitive and more efficient network that is enabling the digital economy. The adoption of sophisticated AI technology to fight financial crime brings the trust to a payments ecosystem that serves as a fintech growth engine,” said Mark Gazit, CEO of ThetaRay. “We are looking forward to a successful partnership with Noda to develop and grow European fintech.” ThetaRay’s award-winning SONAR solution is based on a proprietary form of AI, artificial intelligence intuition, that replaces human bias, giving the system the power to recognize anomalies and find unknowns outside of normal behavior, including completely new typologies. It enables fintechs and banks to implement a risk-based approach to effectively identify truly suspicious activity and create a full picture of customer identities, including across complex, cross-border transaction paths. This allows the rapid discovery of both known and unknown money laundering threats, and up to 99 percent reduction in false positives compared to rules-based solutions. About Noda Headquartered in the UK, with offices in Spain, Latvia, Lithuania, and Cyprus, Noda has advanced its instant payment solution (the Noda Pay button) outpacing others in the Open Banking sphere. Noda enables merchants to receive direct bank payments from eCustomers via Open Banking as an alternative to cards. Merchants can implement Open Banking payments quickly via Noda API, making use of their intuitive UX and lower fees. Noda’s service ensures an easy, instant, and secure one-stop Open Banking payment solution, providing direct integration with banks in most European countries, including Spain, France, Germany, Italy, Austria, and the UK. Integration is currently available for over 300 banks. About ThetaRay ThetaRay's AI-powered SONAR transaction monitoring solution, based on “artificial intelligence intuition,” allows banks and fintechs to expand their business opportunities through safe and reliable cross-border payments. The groundbreaking solution also improves customer satisfaction, reduces compliance costs, and increases risk coverage. Financial organizations that rely on highly heterogeneous and complex ecosystems benefit greatly from ThetaRay's unmatchable low false positive and high detection rates.

Read More

CORE BANKING, INVESTMENTS

OneKey Banking API by Treasury Prime Redefines Financial Transactions

Treasury Prime | March 16, 2023

On March 15, 2023, Treasury Prime announced the launch of OneKey Banking, a groundbreaking technology that allows customers to leverage the industry's largest bank network (15+ financial institutions) using instant cross-bank transfers. This innovative solution is a first-of-its-kind and promises to unlock the full potential of the banking network for Treasury Prime customers. OneKey Banking is a comprehensive solution with powerful components like network transfers and single-key access to Treasury Prime's growing bank network. However, the true power of OneKey Banking lies in its ability to unlock Treasury Prime's industry-changing technology, providing enterprises with a holistic platform to power their businesses. With OneKey Banking, companies can enjoy unprecedented access to cutting-edge financial tools and a unified system to streamline their operations. Companies' banking-as-a-service (BaaS) solutions may need to catch up as they mature. Treasury Prime OneKey Banking solves that issue by eliminating the need to switch providers owing to deposit growth or feature access. Flexible by design, OneKey Banking allows firms of any size and growth trajectory to handle deposits effortlessly, move funds, send prompt payments, mitigate risk, scale, and access capabilities via an easy-to-use interface, eliminating many common BaaS difficulties. OneKey Banking has had an impressive start, enabling deposits of over $350 million in its first month alone across multiple Treasury Prime network banking partners. The company expects this number to grow into billions in the coming months. OneKey Banking's benefits aren't limited to enterprises; banks of all sizes can also use this technology. With OneKey Banking's standard API, banks can improve their innovation channels with their embedded clients and offer a seamless banking experience while taking advantage of Treasury Prime's cutting-edge technology. About Treasury Prime Treasury Prime is at the forefront of the future of finance. Its award-winning APIs and embedded banking products allow banks and enterprise partners to innovate, grow, and adapt to a rapidly changing marketplace. With a focus on providing access to banking products and services to all population segments, Treasury Prime offers complex services, including money transfer and risk mitigation, utilizing a chartered bank's infrastructure. The company has been recognized for its innovative approach, winning 'Best Banking-as-a-Service Platform' in Tearsheet Embedded Awards 2021 and 2022 and earning a spot on CB Insights' annual 2021 Fintech 250 list.

Read More

FINANCIAL MANAGEMENT, FINTECH

Abrigo partners with Charm Solutions to launch AI-powered engine that accelerates SMB lending decisions

PRnewswire | March 24, 2023

Abrigo, the leading technology provider of compliance, credit risk, and lending solutions for financial institutions, today announced the launch of Abrigo Small Business Lending Intelligence. This lending decision and monitoring engine is powered by Charm Solutions, a provider of AI technology that helps financial institutions unlock the full potential of their data, identify growth opportunities, optimize operations, and improve financial decisions. According to FFIEC call report data, small business (SMB) loans made by banks in the U.S. grew to nearly 27 million in 2022. Many institutions have indicated that SMB is a continued, targeted area for growth in 2023, following the successful Paycheck Protection Program during COVID-19, which led many lenders to build or deepen relationships with SMBs in their communities. A barrier to growth for many institutions is efficiency. In a recent Abrigo survey, nearly 60% of financial institutions indicated that efficiency was the top challenge in small business lending. Abrigo Small Business Lending Intelligence is embedded into the Abrigo loan origination platform and provides real-time scorecards that include a loan risk rating score, probability of default, and details of how the score was calculated. Using Charm's dynamic models along with existing processes, institutions can improve their decision-making by incorporating an array of data sources and leveraging analytics to gain actionable insights. The engine leverages self-learning AI to continuously monitor a wide range of current and historical data, loan performance, accounting, and macroeconomic data from more than 1,200 institutions. Abrigo Small Business Lending Intelligence is transparent, providing institutions insight into the data and processes used for its scoring model. Abrigo Small Business Lending Intelligence also provides an early warning system alerting banks to changes that may impact an institution's entire loan portfolio before they become an issue. "By leveraging the power of automation and AI, financial institutions can provide the small businesses in their communities with the funds they need faster while ensuring they have the right risk management controls in place for their lending processes," said Ravi Nemalikanti, CTO of Abrigo. "We are very pleased to partner with Charm to develop this innovative solution that advances our mission to help communities thrive." "We are proud to power the Abrigo Small Business Intelligence platform with our proprietary AI-technology and help thousands of financial institutions make faster and better decisions to grow their SMB loan portfolio profitably and move the economy forward," said Jacob Malmborg, CEO of Charm Solutions. About Charm Solutions Charm Solutions is an AI software platform used by leading lending institutions to quickly and transparently analyze, decision, and monitor SMB loans, and by SMBs to gain insights into their financial health and use Charm's proprietary SMB Score™ report to receive actionable recommendations and efficiently secure the best financing alternatives to grow their business. Learn more at www.charmsolutions.ai About Abrigo Abrigo is a leading provider of compliance, credit risk, lending, and asset/liability management solutions and services that help financial institutions thrive. Abrigo accelerates growth, increases client efficiency, and improves customer experience with an easy-to-use and expansive platform. We ensure customer success with our award-winning client service team, advisory expertise, and innovative technology. With a network of 2,400+ FIs, Abrigo offers unique opportunities for insightful peer benchmarks and best practices. Visit abrigo.com to learn more. Follow Abrigo on social media using @WeAreAbrigo.

Read More

CORE BANKING, FINTECH

Noda Chooses ThetaRay AI Solution to Monitor Open Banking Services

Businesswire | March 17, 2023

Noda, an open banking fintech, and ThetaRay, a leading provider of AI-powered transaction monitoring technology, today announced they will collaborate to enhance payment monitoring and compliance capabilities on Noda’s growing platform that is supporting the new digital economy in Europe. Headquartered in the UK, Noda is helping online merchants in Europe receive direct bank payments from eCustomers via a secure and instant one-stop open banking payment solution, as an alternative to cards, providing direct integration with banks in most European countries. Through the agreement, Noda will implement ThetaRay’s sophisticated AI-powered SaaS SONAR solution for AML that detects known and unknown financial crime threats and the earliest indications of schemes. The system will enable Noda to stay up to date with the complex and constantly evolving regulatory landscape, as well as manage the compliance challenges involved with monitoring transactions in the Single Euro Payments Area (SEPA) across multiple channels and jurisdictions. "With ThetaRay's advanced transaction monitoring system and our expertise in payment services and compliance, we are poised to take our business to the next level and provide even more value to our customers,” said Lasma Gavarane, Chief Compliance Officer/MLRO at Noda. “Together, we will be able to detect and prevent financial crimes, comply with evolving regulatory requirements, and therefore enhance the overall security and reliability of our fast and convenient payment services to customers.” While SEPA simplifies bank transfers of euro to member countries, financial institutions handling transactions don’t have full visibility into the profiles and activities of customers. By providing deep, AI-generated insights, the ThetaRay system can identify anomalous behavior indicating financial crime. “Noda is an innovation leader in the European payments market as it transforms into a more competitive and more efficient network that is enabling the digital economy. The adoption of sophisticated AI technology to fight financial crime brings the trust to a payments ecosystem that serves as a fintech growth engine,” said Mark Gazit, CEO of ThetaRay. “We are looking forward to a successful partnership with Noda to develop and grow European fintech.” ThetaRay’s award-winning SONAR solution is based on a proprietary form of AI, artificial intelligence intuition, that replaces human bias, giving the system the power to recognize anomalies and find unknowns outside of normal behavior, including completely new typologies. It enables fintechs and banks to implement a risk-based approach to effectively identify truly suspicious activity and create a full picture of customer identities, including across complex, cross-border transaction paths. This allows the rapid discovery of both known and unknown money laundering threats, and up to 99 percent reduction in false positives compared to rules-based solutions. About Noda Headquartered in the UK, with offices in Spain, Latvia, Lithuania, and Cyprus, Noda has advanced its instant payment solution (the Noda Pay button) outpacing others in the Open Banking sphere. Noda enables merchants to receive direct bank payments from eCustomers via Open Banking as an alternative to cards. Merchants can implement Open Banking payments quickly via Noda API, making use of their intuitive UX and lower fees. Noda’s service ensures an easy, instant, and secure one-stop Open Banking payment solution, providing direct integration with banks in most European countries, including Spain, France, Germany, Italy, Austria, and the UK. Integration is currently available for over 300 banks. About ThetaRay ThetaRay's AI-powered SONAR transaction monitoring solution, based on “artificial intelligence intuition,” allows banks and fintechs to expand their business opportunities through safe and reliable cross-border payments. The groundbreaking solution also improves customer satisfaction, reduces compliance costs, and increases risk coverage. Financial organizations that rely on highly heterogeneous and complex ecosystems benefit greatly from ThetaRay's unmatchable low false positive and high detection rates.

Read More

Spotlight

Aprimo

Aprimo

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from...

Events

Mastercard 255 to the Moon conference

Conference

Valuation and purchase accounting: Navigating the changing M&A landscape

Webinar

Banking Summit Sydney 2023

Conference

Resources

resource image

FINANCIAL MANAGEMENT

Maximize your billable hours

Whitepaper

resource image

SECURITY AND COMPLIANCE

Sage Timeslips Premium brochure

Whitepaper

resource image

FINANCIAL MANAGEMENT

Maximize your billable hours

Whitepaper

resource image

SECURITY AND COMPLIANCE

Sage Timeslips Premium brochure

Whitepaper

resource image

FINTECH

How the Role of the Tax Professional Changes with the Addition of an Online Marketplace

Whitepaper

Events