Volkswagen Investor Settlement Foundation

N/A | April 26, 2016

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VW’s admitted cheating of emissions tests caused massive declines in the prices of VW ordinary shares, American Depository Receipts ("ADRs") and VW preference shares, erasing tens of billions of dollars in investors' assets. Additionally, VW faces criminal investigations and massive civil penalties from governments around the world, and has set aside over $7.3 billion to cover the costs of the cheating scandal.

Spotlight

Liquid Capital Group

The Liquid Capital Group is a source of liquidity and expertise in exchange-traded derivatives. The group has grown significantly since formation by Chris and Gregg Siepman in 2000 and now employs more than 170 people across the world. It has offices in London, Chicago, Sydney and Chengdu (China)...

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The Asian Financial Services Industry Needs a Customer Data Platform

Article | December 10, 2020

Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. They prefer to stay loyal to a company as long as they receive this special treatment. As a result, personalization has become the number one priority for marketers in the industry today. They are waking up to the realization that delivering personalized experiences highly depend on understanding customer data.marke Very few companies have the means to understand this data and use it to enrich the customer experience. The technology that has been recently making waves in every industry is known as the Customer Data Platform (CDP). A CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. Implementing a CDP can help achieve consistent customer engagement, increased loyalty, and higher sales. David Raab, CDP evangelist and Founder of the CDP Institute, was invited as a chief guest at the Customer Data Summit 2018 event organized by Lemnisk. David is a widely recognized thought leader in marketing technology and analytics. He was one of the first people to recognize that digital marketing systems were not just proliferating but also the data that these systems were throwing up were getting grouped into silos, making it really hard for marketers to understand customers holistically. David also realized that there was a tremendous opportunity if he could bring these disparate systems together. Around this insight, David coined the term CDP and founded his institute in 2016. The CDP Institute’s work has been seminal in helping marketers understand the need for a CDP and the ways that they can derive value from it. David’s thought-leadership session imparted the following key insights: The most challenging barrier to Marketing Automation success is data integration between the various marketing systems of an organization. Financial marketers in Asia face the same challenges as their peers elsewhere, which include unifying customer data, providing superior customer experience, working within compliance constraints, and finding the budget to pay for solutions. The CDP industry has seen a good growth rate of around 73% over the last 12 months. Two-thirds of the growth is attributed to new vendors and the remaining to existing vendors. The adoption rate has been high for B2C marketers as their businesses depend highly on user engagement and digital conversions. Companies that opt for a CDP prefer to have a complete packaged solution that includes the core CDP functionality along with analytics and engagement. A CDP works well when all marketing systems are interconnected. One interesting observation is that one-third of CDP users lack an integrated technology stack. Companies that claim to have a CDP do not have this system integration and, therefore, do not fall under the CDP-classified vendors. Things such as churn prediction and predictive modeling are a set of classic algorithms that thrive on good data. Artificial Intelligence (AI) is totally data-driven and works well with data that is highly detailed. A CDP can play a major role in developing custom algorithms and advanced intelligent systems such as AI. One of the things that it can do is create a standardized variable or model score and make that shareable to all systems that it connects to. Of its various capabilities, a CDP also enables cross-device personalization by associating each device with the customer’s master ID when they log in. The master ID is used to build a unified customer profile with all device data. The right message for each master ID is selected and shared with all devices. The unified and complete customer profiles help financial marketers in selecting the right message and deliver a consistent experience across all devices. It is still early days for a CDP in Asia. Many organizations are still at the stage of learning for themselves why options such as DMP (Data Management Platforms), Enterprise Data Warehouses, and marketing clouds won’t solve the problem that a CDP addresses. The core technologies used in Asian financial institutions can support any level of marketing sophistication that their users are ready to deploy. The early CDP adopters are touted to have an advantage over others in the industry.

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How machine learning is changing financial services

Article | April 13, 2020

Artificial intelligence (AI) has become integrated into our everyday lives. It powers what we see in our social media newsfeeds, activates facial recognition (to unlock our smartphones), and even suggests music for us to listen to. Machine learning, a subset of AI, is progressively integrating into our everyday and changing how we live and make decisions.

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Putting humans at the helm of finance innovation

Article | February 28, 2020

As technologies such as 5G, IoT and AI are rolled out across industries, old business models are being overturned and new ones created, all in the name of progress. Even the most established industries run the risk of being significantly weakened, or even made redundant – so organizations will have to embrace change to survive. Business agility is crucial to responding to market changes, challenges and opportunities. Embracing the latest technologies, and fast, seems to be the order of the day. But to ensure this can be delivered effectively, a new generation of enterprise resource planning (ERP) systems – powered by artificial intelligence (AI) – are making an entrance.

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AI in Fintech: a Wellspring of Opportunities

Article | March 31, 2020

Fintech is considered one of the fastest growing industries, which is hardly surprising. Anyone who’s dealt with a bank recently would be overjoyed to discover a more customer-friendly financial service, with transparent fees and superior customer care. Transferring money through services like Venmo is a lot more convenient than any of the options provided by your local bank. Likewise, shopping for a loan using services like LendingTree is incredibly easy when compared to actually going to your bank, waiting, then dealing with the paperwork.

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Spotlight

Liquid Capital Group

The Liquid Capital Group is a source of liquidity and expertise in exchange-traded derivatives. The group has grown significantly since formation by Chris and Gregg Siepman in 2000 and now employs more than 170 people across the world. It has offices in London, Chicago, Sydney and Chengdu (China)...

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