Investor Insight: Digital Marketing Trends in the Banking Service Industry

Talha Tamboli | August 18, 2021 | 699 views

With the growth of social media and a slew of technological changes, banking has changed the way it functions. Just as online shopping and e-commerce are boosting sales, similarly social media, blogs and the technology for sharing videos are also creating buzz about specific brands and products. Businesses need to adapt and keep up with the changing trends in digital marketing.


Digital marketing trends in the banking industry is becoming increasingly important

Everybody's digital today. Virtually any bank will have a digital presence from social media to PPC ads across Google and Bing. Most banks believe that their digital marketing spending must be increased and efforts must be across every digital platform to make their advertising more efficient. The number of digital advertising and marketing companies now accounts for more than 50% of their marketing expenditure, compared to 14% of 2017. The similar banking marketing trend has occurred in mobile marketing, which spends less than 40% of its budget but is increasing.

Although the importance of digital marketing trends in the banking business demonstrates increased competition, it also makes it harder to distinguish. This means that banks must take uniquely different techniques, showcasing consumers and success stories, bringing value to market offering, and making the most of a highly competitive digital world utilizing non-traditional awareness campaigns instead of normal publicity campaigns.


Transition from paid to owned media

Paying or buying media is called paid media where investment is made through search, showing ad networks, or in the form of affiliate marketing where one can pay for visits, audience reach or conversions. The big share of paid media spent is still crucial to conventional off-line media such as printing, TV, and direct mail. Owned media is the brand's media. This includes online company websites, blogs, and mobile apps on Facebook, LinkedIn or Twitter. Brochures or retail outlets may feature offline-owned media.

While neither is new, digital marketers are clearly warming up banks' options for both owned and paid media. Financial institutions may use these sorts of media to organize their media activities and use the media mix according to their marketing plan and budget.


Marketing to Gen X and Y

As millennials continue to age into their 30s and 40s, banks must adapt to the needs of this increasingly powerful consumer market. As more millennials reach credit age, they must have access to affordable banking products from a wide range of sources. Recent research shows that young adults are three times more likely to engage in a high-cost activity like signing up for bank loans and credit cards than their elders were at the same age. In the last five years, the overall number of bank account applications has increased by 165% -- faster than any other age group, according to a report from ‘The Financial Conduct Authority (FCA).’

As the baby boom generation draws closer to retirement, banks have to figure out how to serve this growing generation of consumers. Marketing to millennials is no longer exclusively about offering something free or cheap -- think free travel or goods in exchange for checking out their accounts. Instead, examine how you can develop engagement with millennials as part of your overall banking experience and marketing mix. This includes pairing social media presence with mobile apps that allow millennials to check out different accounts or receive personalized services from banks.


Consider a branded experience

Fintech is a fast-paced field that allows users to interact with financial providers through apps and websites. The FinTech industry is growing rapidly, with a global reach and diverse competitive landscape. The FinTech culture is evolving rapidly  regarding the customer base, service level, and governance factors. Digital transformation affects how organizations deliver services, deliver value and target their campaigns toward potential or current FinTech customers. Leveraging on the FinTech culture makes it possible for organizations to re-imagine their approach to customer service in a way that optimizes both results and cost-efficiency.

There’s been an explosion in the world of FinTech. And not just in financial services but also software for everything from e-commerce to real estate. There has been a real shift in how people look at financial products. People want to feel comfortable investing their hard-earned cash in FinTech products -- including cryptocurrencies. It seems like everyone has an account at a financial services company. And they want access to new types of financial products that give them a branded experience. These services are designed to make it easier for ordinary people to get money from the banks, but not so easy that they miss out on exciting opportunities.


Invest in personalized ad campaigns

Personalization is the big concept behind any digital marketing campaign. It’s about figuring out which audience matches your interests so you can deliver the right product or service at the right time.  In other words, personalization is about understanding your customer and discovering what makes them tick. How w0uld you know which customers will respond well to your marketing efforts is simply by understanding their specific needs and then tailoring your message to fulfil those needs.

There is a growing shift from basic data science to more sophisticated personalization. Data science is an incredibly powerful way to understand your customer’s preferences, psychographic traits and other data points. Applied in the right way, it can provide a strong push toward providing more relevant content, special offers and better customer service. The challenge is applying that knowledge in a way that totally works for your bank.


Integrate Digital Marketing Search Optimisation for banks

The difficulty in creating effective digital marketing search strategies lies in the fact that customer expectations have never been higher. With e-commerce on the rise, customers expect to find what they are looking for quickly and easily. As a result, SEO strategies that are once suitable for traditional search engine optimization (SEO) are now impacting organic search results. The problem is that it can be difficult to determine which approach will deliver the best results for your business through digital marketing search engine optimization (SEO).

Banks are beginning to pay more attention to digital marketing. They understand that by providing their customers with easy and convenient access to information. They will be more likely to spend money on the products and services said company offers. Digital marketing is not just about getting people to read blog posts or engage with social media pages - if that were the metric, everyone would read everything online! Instead, it’s about getting people who might not otherwise engage with business opportunities, or simply wouldn't know where to start looking for information.


Maintain focus on customer experience and commitment

The customer experience is the heart and soul of every bank’s digital marketing effort and every bank should strive to provide this level of customer service consistently. The digital marketing trend in the banking industry has taken to transparency and customer-focused messages. Many banks are beginning to understand how marketing messages can best stand on their own feet.

With the ever-changing digital landscape, maintaining focus on customer experience is becoming ever more important. For banks and their customers, this means developing a continuous and interactive digital experience that allows them to stay engaged with their valued customers. In addition to branding and marketing campaigns designed to continue growing customer confidence, banks should also continue developing relationships with their fellow business partners through digital tools and social networking.


The Take-Away

There’s a numbers game attached to online marketing: The more you know about your audience, the better you can tailor your approach and demonstrate ROI. This is why marketers closely watch industry trends – it helps them to understand their customers better. In fact, according to a recent study by AdRoll, half of the businesses that use customer data to personalize their online ad campaigns have seen CTRs increase by 20%. Banks should be doing the same and looking to integrate data into their campaigns this year.

Some Frequently Asked Questions


What are the latest trends in digital marketing for banks?

AI, augmented reality, voice search optimization, programmatic advertising, chatbots, personalization, automated email marketing, video marketing, Instagram reels, shoppable content, influencer marketing, and geofencing are just a few of the most recent digital marketing trends in the banking industry to watch out for. These new additions in the banking industry paves the way for a revolution in how financial institutes market their services.


How do banks use digital marketing?

Banks use the following types of digital marketing to gain attention:
  • Explainer videos to make complex financial concepts more understandable.
  • Make your website the primary point of contact for your customers.
  • Set up a YouTube channel to provide information-dense content.
  • Marketing through email
  • Marketing via mobile device


How valuable is digital marketing?

Digital marketing not only helps in saving money by bringing in customers at a cheaper cost than conventional marketing techniques, but it also assists you in increasing your income. The value of digital marketing can now be evaluated more precisely and the influence it has on your business may have a significant positive impact.


How do you advertise banking services?

Make use of these five tried-and-true bank marketing strategies to raise awareness, attract customers, and do more:
  • Content marketing: Content marketing is a kind of marketing that uses written content to promote a company's products and services. Develop textual, graphic, and interactive components for your website.
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Online Reputation management

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Payments

Emerging Payments Trends: Reshaping B2B Transactions

Article | September 14, 2023

Experience the paradigm shifts in B2B transactions driven by emerging payments trends and gain a competitive advantage by integrating these payments technology trends into business strategies. Contents 1. Introduction 2. Importance of B2B Payments Trends 3. Top 10 B2B Payments Trends 3.1 ACH as a Preferred Alternative to Check Payments 3.2 Data and KPIs for Effective B2B Payments 3.3 Mitigation of Duplicate Payments 3.4 Versatile Payment Options 3.5 Rise of Payment Process Automation 3.6 Digitizing AP and AR 3.7 Virtual Card Transactions 3.8 RTPs in B2B Transactions 3.9 B2B Payments within US Middle Market 3.10 BNPL: A Game-Changing Payment Option 4. The Path Ahead 1. Introduction In B2B transactions, emerging payments trends are orchestrating a transformative shift. Innovations in digital currencies, blockchain-based systems, mobile payments, and real-time settlement mechanisms empower enterprises with enhanced efficiency, security, and global accessibility. This metamorphosis in payment methods redefines the essence of business fundamentals, enabling businesses to thrive in an interconnected economy. 2. Implications of B2B Payments Trends for Businesses The significance of B2B payments trends lies in their capacity to optimize financial transactions, bolster operational efficiency, reduce costs, and ensure global accessibility. Adhering to these global payments trends is imperative for enterprises seeking a competitive edge and improved customer satisfaction. Embracing innovative payment solutions fosters heightened security measures, integration within the digital ecosystem, and data-driven insights, enabling businesses to make informed decisions and prepare for future changes. Moreover, following these payments trends ensures regulatory compliance and ethical operations, positioning companies for sustainable growth and success. 3. Top 10 B2B Payments Trends These digital payments trends, ranging from innovative payment technologies to evolving customer preferences, offer the potential for enhanced efficiency, security, and convenience. Adapting to these emerging B2B payments trends 2023 can allow organizations to gain a competitive edge and position themselves at the forefront of industry advancements. 3.1 ACH as a Preferred Alternative to Check Payments This B2B payment trend gradually departs from check payments, with ACH transactions becoming a favored method for organizations beyond manual checks. However, it comes at a considerable cost to the payer as well as the payee and may expose businesses to fraud risks. An alternative approach is issuing physical credit cards to employees in charge of purchases, resulting in enhanced convenience, reduced invoice and expense reimbursement requests, and potential organization-wide rebates. Nevertheless, US companies should consider that not all suppliers readily accept credit card payments due to associated processing expenses. Furthermore, implementing credit card usage necessitates dedicated staff to manage the program effectively. 3.2 Data and KPIs for Effective B2B Payments The current dominant trend in B2B payments involves companies relying on leading indicators, which provide present data for pursuing future objectives. Unlike lagging indicators that only reflect past performance without impacting future outcomes, leading indicators (current data providing insights for predicting and influencing future B2B payment performance) offer valuable insights despite being more challenging to measure. US corporate payment practices leverage these leading indicators for more timely and accurate payments. For instance, analyzing invoice processing times helps identify bottlenecks, leading to reduced payment delays and a subsequent decrease in backlog. This optimization empowers businesses to access early payment discounts, rebates and avoid late fee penalties, resulting in improved financial outcomes and enhanced payment efficiency. 3.3 Mitigation of Duplicate Payments Avoiding duplicate payments has become a critical priority for companies, particularly during economic uncertainty. Duplicate payments disrupt cash flow and consume valuable time and resources to rectify the errors. Currently, around 1-2% of all payments are duplicates, which can be a mere annoyance under normal circumstances but can significantly impede an organization's operations during an economic downturn. Therefore, in 2023, it has become even more crucial for companies to establish a standardized, team-wide policy to prevent payment duplication. This involves adopting a centralized location for invoice receipt and requiring suppliers only to submit duplicate invoices once the payment deadline has passed. Implementing such measures will safeguard companies from making additional payments they cannot afford during times of financial crisis. 3.4 Versatile Payment Options Companies are increasingly prioritizing payment option flexibility to cater to changing consumer preferences. Similar to the convenience and flexibility consumers seek in online transactions, companies now prioritize contactless options, multiple payment methods, and streamlined one-click purchasing for B2B transactions. Staying competitive in the market is paramount, as businesses currently offer at least four payment options, including digital wallets, real-time payments, wire transfers, and traditional credit card payments. The emphasis on payment flexibility is essential for B2B payment practices moving forward, enabling companies to effectively adapt to changing customer preferences and industry standards. 3.5 Rise of Payment Process Automation Payment process automation has evolved into an indispensable necessity, driven by the dwindling use of checks, heightened demand for flexibility, and an emphasis on expeditious transactions. Previously, the manual management of B2B payments had posed mounting challenges, but the paradigm has now shifted, rendering automated solutions not only vital for 2023 but also for the foreseeable future. By harnessing cutting-edge software to integrate, streamline, and automate various manual processes, payment process automation empowers businesses to achieve significant time savings, error reduction and eliminate approval bottlenecks. Moreover, with an increasing number of professionals adopting remote or hybrid roles, payment automation's centralization and cloud-based nature offer seamless access to crucial data from diverse devices, transcending geographical boundaries and time zones. 3.6 Digitizing AP and AR To stay competitive, digitizing accounts payable (AP) and accounts receivable (AR) processes is essential. While adopting digital methods for business transactions became vital during the pandemic, it has become an undeniable requirement for businesses. Embracing the digitization of AP and AR processes promises numerous advantages, including streamlined workflows, enhanced collaboration and transparency, error prevention, and simplification of payment collections. This transformation reduces late payments, prevents banking fraud, and fosters more substantial client and vendor relationships. 3.7 Virtual Card Transactions The payment trend of virtual cards is gaining significant momentum due to the growing demand for enhanced security measures and fraud prevention. Virtual cards, which offer temporary card numbers with limited transaction capabilities, effectively mitigate risks by restricting usage exclusively to the authorized and designated payment amount. Consequently, the adoption of virtual cards has surged as they minimize the vulnerability of personal account data following potential data breaches. 3.8 RTPs in B2B Transactions Real-Time Payments (RTP) have emerged as a cutting-edge payment solution characterized by instant initiation, approval, and settlement. Fueled by the surging popularity of digital and alternative payment methods, RTPs have witnessed remarkable growth and widespread acceptance. Prominent B2B use cases feature bill pay, payroll, and request-for-pay, focusing on enabling instant payments for gig workers, such as freelancers and contractors. As businesses increasingly recognize the potential benefits of RTPs in B2B scenarios, traditional payment methods are likely to be rapidly replaced due to the unparalleled advantage of RTPs in delivering instant settlements, ensuring enhanced convenience and efficiency, paving the path for RTPs to become the prevailing norm across all transaction types. 3.9 B2B Payments within US Middle Market The current B2B payment trend revolves around a heightened emphasis on the US Middle Market, which has historically required payment solutions advancements. As domestic and international players venture into the US middle market, critical payment pain points will be addressed, including high processing costs, payment delays, manual AP processing, fraud risk, limited transaction visibility, supplier payment methods, and remittance data processing. Financial institutions must closely monitor these challenges, with the US middle market striving for better representation in the payments domain. This sector is expected to become a significant hub for payments-related businesses, underscoring the escalating demand for enhanced B2B payment processes. 3.10 BNPL: A Game-Changing Payment Option The B2B payment trend of Buy Now, Pay Later (BNPL) has emerged as a prominent alternative payment method, gaining immense popularity since the advent of the Covid-19 outbreak. BNPL enables customers to opt for time-limited financing through interest-free installment loans, while businesses receive total payments from a third-party payment services company. BNPL is poised to play a pivotal role in the e-commerce payment infrastructures, prompting retail companies to incorporate and integrate BNPL services into their payment systems strategically. 4. The Path Ahead The future of B2B payments is on the brink of a remarkable transformation, promising to revolutionize how financial professionals handle transactions. These emerging payments trends unlock vast opportunities for efficiency, security, and growth, compelling financial experts to stay ahead. Embracing digitalization and innovative payment methods will enable faster, transparent, and secure transactions, while virtual cards and blockchain will deliver unprecedented protection against fraud and data breaches. By harnessing the potential of these advancements, financial professionals can elevate their roles and drive strategic decision-making, leveraging technology's power to their advantage. The world of B2B payments is marked by innovation and efficiency, presenting an exciting journey for financial professionals to navigate, excel, and create unparalleled value for their organizations and clients.

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Financial Management, Payments

Leading the Way: Top B2B Payments Companies Shaping the Future

Article | July 6, 2023

Explore the cutting-edge realm of B2B digital payments, guided by innovative B2B payments companies that are reimagining conventional approaches and paving the way for future innovations in the field. As business to business payments companies strive for greater efficiency, transparency, and security in their financial transactions, a select group of organizations has emerged as the driving force behind this remarkable transformation. These 25 B2B payments companies are reshaping how businesses exchange funds and ushering in a new era of financial innovation. From game-changing startups to established industry leaders, these digital payments companies are reimagining traditional payment methods, leveraging cutting-edge technologies, and introducing groundbreaking solutions to streamline processes and empower businesses worldwide. 1. Akurateco Payment Hub Akurateco, a leading payment solution provider, gives users complete control over their payment gateway. With a customizable, white-label solution, B2B payments tech companies can quickly establish their own PCI DSS-compliant gateway within a brief timeframe. The platform boasts an extensive network of over 250 connectors to banks and payment methods worldwide, enabling seamless global transactions through a single integrated platform. Its user-friendly interface and branding options allow clients to customize their system and payment pages easily. Additionally, Akurateco's Smart Routing and Cascading features empower businesses to select the most suitable payment provider for each transaction, enhancing conversion rates and reducing costs. Furthermore, its proprietary fraud prevention system ensures maximum protection against fraud and chargebacks. 2. APEXX Global APEXX is a leading payment orchestration platform, seamlessly combining gateways, shopping carts, and alternative payment methods into a unified integration. With a strong focus on enterprise-level customers, this B2B digital payments company provides strategic guidance to streamline global payment service provider relationships, consolidating reporting and transactional data into a centralized interface. Its collaborative approach has resulted in significant cost savings and increased international sales for clients as they leverage the platform's expertise to navigate the acquiring landscape and negotiate highly competitive pricing. Offering holistic solutions for face-to-face and e-commerce transactions, APEXX ensures that businesses receive the most comprehensive and cost-effective payment capabilities. Additionally, APEXX integrates with various essential services, including EPOS systems, VAT calculation tools, AML management services, banking services, foreign exchange platforms, and fraud & chargeback management software, to further streamline merchant operations. 3. BlueSnap BlueSnap takes a distinctive payment approach, focusing on revenue growth and cost reduction. It empowers businesses to accept payments globally while simplifying the entire payment process. The company offers comprehensive back-end solutions that support various sales channels, including online, mobile, marketplaces, subscriptions, invoice payments, and manual orders. With a single integration and contract, businesses gain access to a vast geographical reach, covering over 200 countries, localized acquiring in 47 countries, support for 110+ currencies, and over 100 global payment types. BlueSnap's offerings include eWallets, automated accounts receivable, fraud protection, chargeback management, compliance solutions, and unified global reporting. With US and EU headquarters, along with being backed by top private equity investors, B2B payments companies like BlueSnap are well-positioned to deliver reliable and practical payment solutions to businesses worldwide. 4. CellPoint Digital CellPoint Digital aims to revolutionize the payments sector by empowering payments companies for business enterprises globally. It enables clients to turn payments from a cost center into a source of increased profitability. With a focus on optimizing the payment experience, CellPoint Digital's innovative solutions provide valuable insights into the payment ecosystem, enabling clients to enhance transaction approvals, reduce costs, and gain greater control over their payments. Its platform simplifies the complexity of numerous card schemes, alternative payment methods, and processors, utilizing intelligent routing to deliver remarkable success for its clients. With offices across the globe and a commitment to personal accountability and client success, CellPoint Digital continues to redefine the payments industry through its unwavering dedication to excellence, integrity, and innovation. 5. Dwolla Dwolla is a leading fintech company empowering innovative organizations with advanced account-to-account payment solutions. Its comprehensive platform, supported by a low-code API and a vast partnership ecosystem, simplifies integrating diverse payment networks, providing businesses with a seamless end-to-end payment solution. By leveraging Dwolla's cutting-edge payment technology, enterprises can gain the ability to program payments in real-time, enabling transactions to be processed on the same day or directly to a debit card, 24/7. Whether startups or Fortune 500 companies, clients can achieve remarkable efficiency, enhanced flexibility, and improved cash flow by partnering with Dwolla, all with minimal development efforts required. 6. Finix Finix is a renowned company specializing in simplifying payment processing for software platforms of all sizes, simultaneously driving revenue growth and reducing costs. With a strong reputation for reliability, Finix is trusted by startups as well as publicly-traded companies to construct and expand their payments infrastructure. Headquartered in San Francisco, the company operates as a privately-held entity. It has secured substantial funding from prominent investors such as American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Lightspeed Venture Partners, Sequoia Capital, Visa, and others. 7. Fondy Fondy’s comprehensive suite of services empowers businesses to focus on their local and international growth by offering accessible payment collection, split payments, and streamlined payouts through a single API integration. The company's user-friendly approach allows businesses to integrate its white-label solutions effortlessly, enabling them to accept local and international payments across websites, apps, and popular social media platforms. With various payment options, including bank transfers, debit and credit cards, and digital wallets, Fondy ensures customers a seamless online payment experience. Through its Merchant Portal, sellers can access real-time payment analytics and transaction history to optimize sales and marketing efforts, all customized to their brand. With ready-made plug-ins for content management systems and web builders, Fondy offers easy integration without extensive technical resources, making it a reliable choice for businesses seeking efficient payment solutions. 8. GoCardless GoCardless has introduced a transformative era in the payments industry. Its innovative approach enables businesses to effortlessly collect one-off, automated, or recurring payments directly from their customers' bank accounts, eliminating the challenges of late charges, customer follow-ups, stress, and costly fees. The company offers a seamless cash flow experience, facilitating funds transfer from one account to another. With a global presence, over 75,000 businesses of various sizes trust this company to power their payment operations, reflecting its reliability and widespread adoption within the industry. 9. Lemonway Lemonway has emerged as a prominent pan-European payment institution that provides payment processing, wallet management, and third-party payment services within a regulated framework compliant with KYC/AML standards. Trusted by over 1,400 websites across Europe, including 200 crowdfunding platforms, Lemonway's payment solution has gained significant traction in the market. Operating under the approval and regulation of the ACPR (Autorité de Contrôle Prudentiel et de Résolution), Lemonway holds the 'EU financial passport', enabling it to operate in 29 countries. With headquarters in Paris and additional offices in London, Madrid, and Milan, the company boasts a diverse workforce of over 160 professionals representing more than 20 nationalities. 10. Melio The mission of this company is to sustain and support small businesses. Melio, since its inception, has aimed to develop an efficient accounts payable tool. Its vision encompasses creating a comprehensive service that empowers small businesses to stay on top of their operations. By offering a seamless B2B payment experience, Melio saves valuable time and enhances cash flow for these businesses. The company enables enterprises to shift their focus away from back-office tasks and toward serving their customers with a simplified payment workflow. 11. Nexio Nexio's primary objective is to assist businesses, regardless of their size, in navigating the complexities of payments and strategizing for the future. With a clear mission and an unwavering passion, the company aims to simplify the intricate payment processes, enabling top B2B payments companies to focus on their core objective of selling products and services or facilitating such transactions for others. Since its establishment in 2007, Nexio has remained committed to transforming payment complexities into opportunities for growth and fostering simplicity within the industry. 12. Nium Nium is a global leader in the modern money movement, providing banks, payment providers, and businesses access to comprehensive worldwide payment and card issuance services. With its modular platform, Nium facilitates frictionless commerce by enabling enterprises to pay and receive payments worldwide effortlessly. The company's extensive license portfolio covers 11 jurisdictions, ensuring seamless global payments and integration. Recognized for its achievements, Nium has been honored as one of the 'Financial Times APAC High-Growth Companies' and received the 'Best B2B Payment Platform at Future Digital Awards' in 2021, solidifying its position as an industry leader in driving the modern money movement. 13. NMI NMI is recognized as a significant global payment enablement platform, with an impressive annual processing volume exceeding $180 billion. Its comprehensive solution covers various channels, including online, in-app, mobile, in-store, and unattended, while remaining adaptable to emerging trends. NMI maintains a commitment to continuous innovation, integrating cutting-edge technology to empower ISVs, ISOs, banks, and fintech innovators, enabling them to concentrate on their core competencies. The company serves a global clientele with a presence in the United States and the United Kingdom, delivering tailored payment solutions to meet their diverse needs. 14. Papaya Global Papaya Global operates as a distinguished SaaS fintech company, specializing in global payroll technology and offering an exceptional embedded payments platform tailored to the workforce requirements of multinational enterprises. With Papaya's platform, finance teams gain unprecedented visibility and control over workforce spending and payments, assuming total liability in the event of any issues. An integrated approach connects the various components of global payroll, harmonizing and standardizing data and processes from HCM and ERP tools, culminating in a unified source of truth. By transforming payroll from a significant expense and potential liability into a strategic asset, the company empowers businesses to achieve scalable growth with utmost confidence. 15. Payrix Payrix is a pioneering company determined to establish itself as the global frontrunner in embedded payments specifically catered to vertical software businesses. Its unwavering commitment lies in providing clients with enhanced freedom and tranquility through a proven solution that effectively eliminates obstacles, unlocks new revenue streams, and simplifies their customers' lives. The company has earned the trust of esteemed clients, who have harnessed the power of its comprehensive, all-in-one platform complemented by a personalized and attentive approach. This unique combination empowers businesses to seize the vast opportunities within embedded payments, propelling their growth, fostering innovation, and driving B2B payments digital transformation. 16. PaySimple PaySimple attracts businesses seeking a streamlined and efficient method to accept payments. Focusing on meeting the distinctive requirements of service-based companies, it offers flexible price and billing solutions that have garnered the preference of over 20,000 businesses daily. With a robust API, PaySimple is a trusted technology partner for seamless payment integrations as well as for managing cash flow within SaaS products and mobile applications. Notably, PaySimple is the leading payments management solution for service-based businesses and operates as a division of EverCommerce. Its specialties encompass various services, including online payments, mobile payments, POS, recurring billing, customer management, online payment forms, e-invoicing, cash flow reporting, eCheck processing, and dedicated merchant accounts. 17. PPRO PPRO is a prominent fintech company dedicated to providing businesses and banks with digital payment infrastructure to facilitate the expansion of their checkout, acquiring, and risk services through a single connection. By integrating with PPRO's infrastructure and payment platforms, merchants access various payment methods, fraud screening tools, and other vital products from multiple providers. Its user-friendly interface allows for seamless deployment and control of every product without extensive coding. With PPRO's orchestration layer effectively managing process flows and data, partners can confidently offer end-to-end services to their customers with exceptional ease. Prominent industry leaders, including well-established financial institutions and popular online payment platforms, trust PPRO to expedite their strategic plans, improve customer conversion rates, and streamline the complexities commonly associated with digital payment processes. 18. Primer Primer is a pioneering global company that has introduced the world's first no-code automation platform specifically designed for payments and commerce. With its innovative technology, merchants can seamlessly integrate and streamline their entire payment and commerce infrastructure, allowing them to construct advanced, comprehensive workflows that checkout developers highly appreciate. The platform empowers businesses to enhance their operational efficiency and deliver exceptional user experiences throughout the payment process. 19. Rapyd Rapyd is a leading global company dedicated to liberating international commerce by providing businesses with the tools to create seamless payment, payout, and fintech experiences worldwide. With an extensive range of solutions, it empowers businesses to cater to the diverse payment preferences of customers around the globe. By offering various payment methods and streamlining money management and foreign exchange, Rapyd ensures businesses can send and receive funds effortlessly. Furthermore, the company enables businesses to issue prepaid virtual and physical cards, simplifying financial transactions. With its API integration capabilities, Rapyd allows enterprises to integrate fintech solutions into their operations seamlessly. 20. REPAY REPAY is a superior payment technology and processing provider offering comprehensive solutions to facilitate secure and expedient payment collection across various channels. Its omnichannel payment platform seamlessly integrates with enterprise management systems, providing access to a suite of payment options such as credit/debit card processing, ACH processing, instant funding, IVR/phone pay, text pay, electronic bill payment and presentment systems, and consumer-facing payment portals. Catering to diverse industries, including personal lending, auto lending, mortgage servicing, B2B, accounts receivables management, healthcare, and credit unions, REPAY's tailored solutions streamline payment processes, automate accounts payable services, and ensure accurate transaction processing. 21. Spreedly Spreedly specializes in delivering top-notch payment systems by seamlessly connecting businesses to various payment services. Its flexible payments platform empowers enterprises to efficiently enable, optimize, and analyze online revenue. Payment orchestration has become the industry standard, and Spreedly recognizes the challenges of building and maintaining custom payment integrations. With its PCI-compliant solution, businesses can save valuable time and resources by connecting once to Spreedly's platform and staying at the forefront of its payments strategy. By leveraging Spreedly's expertise and cutting-edge technology, businesses can unlock new possibilities and enhance their overall payment experience. 22. Stax Payments The company offers scalable and tailored advanced business technologies to meet the needs of B2B payments companies of all sizes, providing a comprehensive suite of solutions. This platform empowers businesses to manage various crucial aspects of their operations, including financials, payments, invoicing, inventory, sales, and customer data. By harnessing the power of payments through Stax, organizations can unlock accelerated growth at scale, benefitting from streamlined processes and enhanced efficiency. With Stax as their trusted partner, businesses can confidently navigate the ever-evolving payments landscape and achieve sustainable success. 23. Tilled Through its comprehensive suite of robust financial tools and innovative revenue-sharing programs, the Tilled has become the backbone for the next generation of marketplaces, SaaS companies, and integrated software vendors, freeing them to focus on their core products rather than payment processing. It gives these B2B payments companies the advantages of a fully-registered payment facilitator program, eliminating the need for upfront costs, complexities, and liabilities. By introducing Payfac-as-a-service, businesses can easily integrate Tilled's user-friendly APIs and start generating revenue from credit card processing. The company challenges the long-standing market dominance and exorbitant fees charged by industry giants, offering a superior alternative for B2B software companies seeking a hassle-free solution with exceptional benefits. 24. Trustly Trustly is a prominent global payment method that bridges the world's leading brands and millions of consumers, facilitating instant transfers, payments, and refunds securely and conveniently. With an unrivaled reach, the company manages the entire payment journey, revolutionizing the performance and user experience of charges for over 8,000 merchants across 30+ markets. Through seamless integration with 6,300 banks, Trustly connects these merchants to a vast network of 525 million consumers. As a licensed payment institution operating under the second Payment Services Directive (PSD2), it adheres to the regulatory oversight of Swedish Financial Supervisory Authority in Europe. Furthermore, Trustly complies with state regulations in the United States, ensuring its ability to serve the specific needs of its target markets. 25. Windcave Windcave is a globally-recognized payment facilitator with over two decades of experience. It has established a strong presence across various regions, including New Zealand, Australia, Asia, North America, the United Kingdom, and Europe. Its comprehensive services encompass e-commerce, retail, unattended transactions, fraud protection, and merchant services, supporting a wide range of payment methods. Each year, the company processes transactions exceeding USD 90 billion on behalf of its extensive network of over 25,000 merchants worldwide. Headquartered in Auckland, the company has strategically positioned regional offices in Hamilton, Christchurch, Sydney, Melbourne, Phoenix, Singapore, London, and Vilnius, enabling it to serve its global customer base efficiently. Key Takeaways These top 25 B2B payments companies are revolutionizing business transactions and providing significant value to C-suite executives and professionals in the B2B digital payments arena. They offer a range of benefits that directly impact their strategic decision-making and operational efficiency. By leveraging advanced technology, seamless integrations, and customer-centric solutions, these top B2B payments companies enable finance professionals to optimize their payment processes, enhance security, and improve overall financial management. With their innovative platforms and services, C-suite professionals can streamline payment operations, reduce costs, mitigate risks, and gain real-time insights into financial transactions. Moreover, these B2B payments companies empower executives to drive growth by providing the tools and capabilities to expand their businesses, enter new markets, and build strong relationships with customers and partners.

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Financial Management, Payments

Top 10 B2B Digital Payments Tools for Transforming Transactions

Article | June 20, 2023

Discover B2B digital payment tools that enhance efficiency and boost security. Delve into these digital payment B2B tools, which empower businesses to thrive in the B2B industry while driving growth. The B2B digital payments industry is witnessing a transformative wave with the emergence of powerful digital payment software tools that redefine how businesses conduct transactions. The article focuses on a comprehensive exploration of the top B2B digital payments tools. With a keen focus on enhancing efficiency, bolstering security, and driving growth, these pioneering tools pave the way for businesses to thrive in the competitive B2B industry. Explore these game-changing B2B digital payments tools that are reshaping the B2B payments industry: 1. NMI Payment Gateway NMI offers a comprehensive and versatile platform that allows independent software vendors (ISVs), independent sales organizations (ISOs), and banks to create the ideal commerce offering for their clients. With NMI, business merchants can accept payments at various points of engagement, including in-store, mobile, online, and unattended. The platform enables businesses to sell everywhere, offering freedom of choice in payment options and methods. This digital B2B payments tool simplifies management with easy-to-use controls for handling multiple merchant identification (MID) capabilities. Additionally, it incorporates tokenization technology for enhanced security and provides robust reporting features for detailed insights and informed decision-making. Moreover, NMI empowers businesses to deliver exceptional payment processing tools and services to their merchants, ensuring seamless payment acceptance and robust functionality. 2. Payment Orchestration Platform The Payment Orchestration Platform is a cutting-edge SaaS solution that offers a comprehensive array of features. Its ability to integrate seamlessly with multiple bank connectors, streamlining business payment processes, stands out. This platform empowers businesses to increase transaction approval rates by up to 20% by leveraging the power of smart routing, thereby enhancing their clients' overall experience. Additionally, its functionality enables businesses to optimize their conversion ratio by up to 30% by efficiently distributing declined transactions across various channels. The Payment Orchestration Platform allows enterprises to approve more transactions, centralize all data in one place for efficient management, and benefit from a cost-effective and streamlined transaction flow. 3. PaySimple PaySimple, a powerful API and toolset, empowers businesses to deliver a seamless, integrated payment experience that elevates their brand. With PaySimple, companies can enable users to accept all major credit cards and securely process ACH payments directly within their software or mobile application, leveraging a PCI DSS-compliant solution. This comprehensive solution supports omnichannel payments, allowing businesses to expand their revenue potential. With RESTful open APIs, PaySimple offers flexibility and scalability for easy implementation. Additionally, PaySimple caters to native mobile apps, ensuring a seamless payment experience, and provides hosted checkout solutions, delivering a consistent and branded customer journey. 4. Primer Primer, an innovative payment integration tool, offers businesses the ability to seamlessly accept and orchestrate payments across their entire stack. With Primer, companies can integrate the device once and unlock additional revenue streams by providing tailored checkout experiences for each market they serve. This B2B payments digital transformation tool empowers businesses to create rich payment experiences that align with their brand identity. Furthermore, it includes payment recovery tools, helping companies optimize their revenue by minimizing cart abandonment and maximizing successful transactions. With Primer, businesses can deliver the ideal checkout experience customized to their needs and enjoy effortless payment orchestration through intuitive workflows. The tool's low-code integration ensures a streamlined implementation process, saving time and resources for businesses. 5. Trustly Trustly is an exceptional payment solution that enables customers to deposit funds securely and seamlessly across a broad spectrum of services, all from the convenience of any device. With Trustly, there is no need for cards, downloads, or registration, providing a hassle-free payment experience for users. This versatile B2B digital payments tool allows businesses to easily accept payments, facilitating various payment models such as subscriptions and one-click payments. Additionally, Trustly enables customers to conveniently settle their invoices, simplifying the payment process for businesses and their clients. With the help of this tool, companies can offer a trusted and efficient payment solution that eliminates the worries associated with traditional payment methods. 6. PayFac-as-a-Service Tilled PayFac-as-a-Service presents an enticing opportunity for B2B software companies to reap the advantages of becoming a payment facilitator (PayFac) without incurring any upfront costs or ongoing operational burdens. By leveraging this service, companies can secure most of their revenue while sidestepping the need for substantial investments. Tilled provides developer-friendly APIs, facilitating seamless integration and smooth functionality. The platform offers frictionless onboarding for merchants, eliminating unnecessary obstacles and ensuring a streamlined experience. Furthermore, opting for PayFac alleviates the need for additional personnel, sparing companies from the associated costs and complexities. There are no implementation expenses, compliance burdens, or training requirements, facilitating businesses to focus on their core operations while harnessing the benefits of being a PayFac. 7. 2C2P Renowned for its full-suite solutions and trusted by prominent international brands across various sectors, the 2C2P tool empowers enterprises worldwide to securely and efficiently accept and initiate payments through a single integration point. With a strong focus on customer satisfaction, this tool enables businesses to offer customers various payment options, including cards, digital wallets, and over-the-counter transactions, at over 400,000 locations across Asia. By partnering with 2C2P, businesses gain access to a comprehensive network that facilitates seamless and convenient transactions, bridging the gap between Southeast Asia and the rest of the world and enabling global enterprises to expand their reach and enhance their payment capabilities. 8. Kriya Payments Kriya Payments is a state-of-the-art payment solution that seamlessly integrates into the checkout process, allowing businesses to offer their customers flexible payment and credit options at the point of sale. With this B2B digital payments tool, companies can authenticate customers, ensuring secure transactions and minimizing the risk of fraud. The solution supports multiple payment options, allowing customers to choose the method that suits them best, whether it's credit cards, debit cards, or digital wallets. One of the critical advantages of Kriya Payments is the ability to access instant cash flow, as businesses receive payments instantly at the point of sale, enabling improved cash flow management. With its robust features, Kriya Payments empowers firms to streamline payment processes, enhance customer satisfaction, and make informed decisions to drive business growth. 9. ONERWAY ONERWAY is a comprehensive payment tool that allows businesses to accept global and local payment methods, catering to their customers' preferred choices. By integrating OnerWay's single API integration, enterprises gain access to over 30 payment methods, providing a wide range of options to accommodate diverse customer preferences. With this tool, businesses can seamlessly support their customers' usual and preferred payment choices, creating a frictionless payment experience. This flexibility enhances customer satisfaction and opens up new revenue opportunities for businesses. By expanding the range of payment methods available, companies can attract a more extensive customer base and maximize their revenue potential. ONERWAY simplifies the payment process, enabling businesses to manage various payment methods efficiently through a single integration point, driving growth and success in the global market. 10. EBizCharge EBizCharge is a prominent provider of integrated B2B payment solutions. With a substantial user base exceeding 200,000 across the United States and Canada, this B2B digital payments tool has solidified its position as a trusted partner for businesses seeking streamlined payment processing capabilities. The core offering of EBizCharge lies in its robust payment platform, which enables enterprises to securely and conveniently accept transactions at any given time and location. This platform integrates with various essential business software solutions, such as 50 ERP systems, CRM platforms, accounting software, and eCommerce platforms. By leveraging EBizCharge, businesses can enhance operational efficiency, maintain strict security standards, and provide customers with a seamless payment experience. Future Scope The future of B2B digital payment software tools holds immense potential for transforming business transactions. Integrating artificial intelligence and machine learning is set to revolutionize fraud detection and risk management, while blockchain technology promises enhanced transparency and security. The growing prominence of mobile payments and digital wallets is reshaping transactional norms, enabling seamless and contactless transactions. Data analytics and real-time reporting provide valuable insights for optimizing cash flow management and driving informed decision-making. As businesses adapt to emerging trends and embrace innovative tools, they position themselves at the forefront of the evolving B2B payments sphere, unlocking new opportunities for efficiency, growth, and customer satisfaction.

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Financial Management, Payments

Boosting B2B Efficiency: Top Payment Certifications and Courses

Article | July 6, 2023

Enhance B2B payments processing by unleashing potential with these payments certifications. Gain knowledge of emerging technologies and unlock new avenues for growth and professional advancement. In the B2B payments processing industry, professionals must stay ahead and acquire specialized knowledge. With the increasing digitization of financial transactions and the emergence of innovative technologies, the demand for experts who can navigate the complexities of B2B payments software has reached new heights. This payments certifications article explores some of the top courses available in the B2B payments industry, equipping professionals with the insights and expertise needed to excel in this dynamic and rewarding sector. 1. The Future of Payment Technologies This comprehensive course allows individuals to explore the future of B2B payments software, encompassing mobile payments and tokenization. By pursuing this course, participants can delve into the intricacies of C2B, C2C, and B2B transactions, acquiring new insights and skills. Through engaging lectures, interactive discussions, and practical activities, learners will gain a deep understanding of the evolving payment ecosystem and its potential. By the end of the course, participants will possess the expertise to navigate modern transactions confidently and harness the immense opportunities offered by the advancing payment landscape. 2. FinTech: Foundations, Payments, and Regulations This payments certifications course offers individuals a comprehensive exploration of modern investment strategies that leverage fintech. Designed to provide a deep understanding of the intricate components of payment methods, financial regulations, and the role of fintech in the future of investing, participants will analyze robo-advice, changing demographic forces, and the underlying principles of trust in complex investment choices and impact investing. The B2B payments certifications course also delves into emerging payment methodologies and the entrepreneurial potential of fintech in investment and payment systems. By the end, participants will be able to identify different financial technologies, comprehend the interplay between innovation and regulations, and effectively develop their fintech strategies for personal or business use. While no prerequisites are necessary, a basic familiarity with credit cards and payment methods is beneficial. 3. Decentralized Finance: The Future of Finance Specialization This digital B2B payments certifications course allows learners to acquire an extensive and profound comprehension of the complex infrastructure and prominent applications within decentralized finance (DeFi). Participants will delve into the historical origins and background of DeFi, obtaining a thorough comprehension of its development and core principles. Additionally, executives will define and scrutinize the essential elements that form the foundation of decentralized finance, acquiring a comprehensive understanding of its underlying mechanisms and operational systems. Furthermore, the course will elucidate the specific challenges and issues decentralized finance aims to address while exploring the innovative solutions it offers and how they effectively tackle these problems. Upon this course's culmination, professionals will have advanced knowledge of decentralized finance's infrastructure, applications, and role in transforming the financial landscape. 4. FinTech Security and Regulation This payments certifications course, titled 'FinTech Security and Regulation (RegTech),' is designed to provide professionals with a deep understanding of RegTech and enhance their analytical and advisory skills in guiding finance industry executives through the changing landscape. Participants will explore the impact of FinTech and RegTech on the finance industry, including the challenges related to data protection, digital forensics, risk management, and corporate governance in banking, mainly focusing on Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations. Furthermore, participants will gain insights into global government initiatives in FinTech and RegTech. When the course nears completion, participants will have the knowledge and confidence to analyze the changes and provide valuable recommendations to industry executives. 5. Introduction to Financial Engineering and Risk Management This B2B payments processing course is a part of Financial Engineering and Risk Management Specialization, explicitly tailored for B2B payments professionals seeking a deeper understanding of the field. Learners will explore options within the context of B2B payments and gain valuable insights into pricing these instruments using the 1-period Binomial Model. Additionally, the module delves into option pricing in a multi-period setting, employing both the Binomial and Black-Scholes Models. Professionals will also be exposed to real-world scenarios involving American Options, Futures, Forwards, and assets with dividends in the B2B payments domain. This module equips professionals with the necessary knowledge and tools to effectively analyze, evaluate, and manage financial risks associated with B2B payments. 6. Digital Transformation in Financial Services Specialization This specialization delves into the ever-changing realm of finance, specifically focusing on the transformative impact of digitization on products, services, customer demands, and regulatory frameworks within the competitive landscape. By exploring the digital transformation of finance, learners will gain a comprehensive understanding of critical concepts such as digital platforms, business ecosystems, and the emerging fintech landscape. Moreover, they will acquire a new set of tools and strategies to compete on innovation in the digital era of finance effectively. The culmination of the specialization is the Capstone Project, wherein professionals will develop and defend a holistic digital transformation strategy for a real-world company. Throughout the course, instructors will leverage cutting-edge examples and share their European and North American finance industry research findings. 7. Introduction to Payments This comprehensive course provides professionals with the necessary knowledge and skills to embark on a successful journey in the world of payments. While it does not claim to make learners instant experts, this payments certifications course covers all the fundamental aspects required to understand and apply payment concepts to real-life project scenarios. Topics covered include exploring different payment sources, types of payment instruments, the end-to-end payment lifecycle, payment products, and emerging trends in the industry. Suitable for a wide range of professionals such as business analysts, consultants, product owners, project managers, program managers, QA/testers, scrum masters, bankers, and developers, this course equips learners with a strong foundation in the payments industry, enabling them to excel in their roles and contribute effectively to payment-related projects. 8. Payment Gateway Models and Business Strategies: Fintech This course offers a specialized program for individuals seeking practical expertise in payment gateways. Focusing on digital payments, the course provides valuable insights into business strategies and effective trade techniques. Participants will learn about practical challenges, business negotiation and processes, enabling them to become skilled payment gateway practitioners. The payments certifications course covers crucial topics such as successful strategies and negotiation techniques, secure protocols such as Verified by VISA and Mastercard secure code, and adherence to PCI DSS standards. This course is designed for strategic alliance professionals looking to enhance their knowledge and skills in the payment gateway industry. 9. Fintech: Embedded Finance, Payments, BaaS and API Banking The course 'Embedded Finance, Payments, BaaS, and API Banking: A Business-Oriented Approach' aims to equip learners with the knowledge and insights to navigate the changing financial landscape and capitalize on growth opportunities. The course covers embedded finance and payments, BaaS, the distinctions between open banking, embedded finance, banking as a service, and the industry's future trends and growth factors. Besides, this course does not involve technical integrations or coding but focuses on these topics' business aspects. Through this B2B payments certifications course, learners will gain a deep understanding of embedded finance and payments, API and open banking, the intricacies of integration, ecosystem players, Oracle's embedded finance for transaction banking, industries and use cases of embedded finance, benefits for financial institutions, businesses, and customers, as well as the prospects and growth factors shaping the field of embedded finance and payments. 10. Payment Systems in the USA and Canada The course 'Payment Systems in the USA & Canada: FEDWIRE/CHIPS/ACH/LYNX' provides a comprehensive understanding of the most widely used payment and settlement systems in the United States and Canada. Participants will delve into the intricacies of Fedwire, CHIPS, ACH in the USA, and Lynx in Canada, gaining insights into their operations, processes, and risk management. The course equips professionals in finance, banking, and related fields with a solid working knowledge of these systems, covering topics such as components of payment and settlement systems, basics of domestic payments processing, and practical applications of ACH, FEDWIRE, CHIPS, and Lynx. By the end of the course, learners will have a thorough understanding of the infrastructure behind financial transactions in both countries. They will be well-prepared to navigate the complexities of these payment and settlement systems. The Path Ahead By enrolling in these payments certifications courses, professionals can stay up-to-date with the latest technologies and trends shaping the B2B payments industry. They gain valuable insights into emerging technologies like blockchain, mobile payments, and digital wallets, equipping them with the expertise to leverage these innovations effectively. Furthermore, these B2B payments processing courses provide a deep understanding of evolving regulatory frameworks, compliance standards, and security protocols, ensuring that finance professionals can confidently navigate the complex regulatory environment. With this knowledge and skill set, finance professionals are well-positioned to drive strategic decision-making, optimize payment processes, mitigate risks, and unlock new growth opportunities for their organizations in the dynamic future of B2B payments.

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Bendigo and Adelaide Bank Picks nCino to Enhance Business Banking

nCino, Inc. | September 22, 2023

nCino, Inc. officially revealed that Bendigo and Adelaide Bank, a prominent Australian financial institution, has chosen nCino as its partner to streamline and elevate business banking operations. Adam Rowse, Chief Customer Success Officer for Business Bank and Agribusiness at Bendigo and Adelaide Bank, stated, We are pleased to partner with nCino as we step up our efforts to simplify our business. Our goal is to deliver our customers and staff with best-in-class user experience and to streamline our operations so that we can move at pace while delivering sustainable growth. [Source – Globe Newswire] Integrating nCino into Bendigo and Adelaide Bank's operations will harness the power of intelligent automation and process optimization, resulting in faster decision-making and allowing bankers to allocate more time to nurturing customer relationships. Mark Bernhardi, Managing Director of Australia and New Zealand at nCino expressed enthusiasm about the partnership with Bendigo and Adelaide Bank. He emphasized nCino's role as a preferred partner for forward-thinking banks worldwide, highlighting their established success in aiding banks to scale efficiently, enhance customer experiences, and drive rapid innovation. This strategic move aligns with the bank's comprehensive objective of simplifying its operational processes, optimizing customer as well as employee experiences, and accelerating its growth trajectory. Mark Bernhardi also expressed excitement about collaborating with the Bendigo and Adelaide Bank team as they progress in their transformation journey to streamline operations and foster a seamless experience for customers and staff. About Bendigo and Adelaide Bank Bendigo and Adelaide Bank is one of Australia's prominent financial institutions, with a dedicated workforce of over 7,000 professionals committed to serving a diverse customer base exceeding 2 million. The bank's vision is to secure its position as the preferred banking partner in Australia, actively contributing to the well-being of both its customers and the communities it serves. About nCino nCino leads the global cloud banking industry with its singular software-as-a-service platform. This platform empowers financial institutions to serve various customer segments, modernize their operations, streamline client onboarding, optimize loan processes, and expedite account openings. nCino's innovative approach, strong reputation, and swift operations have fostered partnerships with over 1,850 financial service providers worldwide.

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SoFi Picks Asurity's RiskExec SaaS for Community Reinvestment Act Data

SoFi | September 15, 2023

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Bankjoy Partners with Panacea Financial for Digital Banking Services

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Bankjoy, a prominent provider of digital banking services, has officially announced its collaboration with Panacea Financial, a specialized digital financial services firm tailored to medical professionals' banking requirements. With this collaboration, Panacea Financial will enhance the capabilities of its growing clientele, which includes dentists, physicians, and veterinarians, by integrating Bankjoy's advanced digital banking solutions. Tyler Stafford, CFA, CEO and Co-Founder of Panacea Financial, expressed that physicians, whether during their education, training, or active practice, contend with unique financial challenges. The core mission of Panacea Financial is to alleviate the financial stress experienced by doctors, dentists, and veterinarians while managing their finances, and their partnership with Bankjoy is a pivotal component in achieving this goal. Bankjoy's digital platform will enable Panacea's clients to easily manage their personal and practice finances anytime, anywhere. This partnership offers tailored financial support throughout their careers, from education to professional practice. Bankjoy's integration with Panacea's core system via Fiserv Communicator's open, user-friendly interface and ability to integrate with various banking platforms make it an excellent fit for neobanks like Panacea. Michael Duncan, CEO of Bankjoy, highlighted the robust growth in the neobank sector, with transactions expected to hit $4.74 trillion in 2023 and a projected customer base of nearly 377 million by 2027. Panacea Financial is focused on a critical market sector, serving the unique financial needs of healthcare professionals. Bankjoy is proud to partner with them, offering digital banking technology to empower clients to manage their finances and focus on their vital patient care responsibilities. Panacea operates on a national scale as a digital neobank, offering specialized banking services tailored to the distinct requirements of healthcare practitioners. It functions as a subsidiary of Primis, a publicly traded financial institution chartered by the state and affiliated with the FDIC, ranking among the largest banks in Virginia. About Bankjoy Bankjoy, headquartered in Detroit, is a FinTech firm that specializes in providing state-of-the-art banking technology, encompassing mobile banking, online banking, and a banking API, catering to financial institutions of varying sizes, from central banks to credit unions. The company prioritizes crafting aesthetically pleasing products with advanced functionalities, intuitive navigation, a contemporary aesthetic, and world-class user experiences, all meticulously designed through extensive user feedback and interaction. About Panacea Financial Panacea Financial, a subsidiary of Primis Financial Corp., operates as a comprehensive financial services firm serving clients in every U.S. state, including Washington, D.C. Panacea specializes in delivering an extensive range of banking solutions designed to cater exclusively to the unique financial needs of medical professionals, an initiative conceived and developed by individuals with medical expertise themselves.

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SoFi Picks Asurity's RiskExec SaaS for Community Reinvestment Act Data

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Bankjoy Partners with Panacea Financial for Digital Banking Services

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