Fintech Customer Acquisition - Beyond Early Adopters

RISHI CHAUHAN | February 24, 2020

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This blog attempts to answer the following key questions at a high level: What could financial technology companies (fintechs) do to enable greater consumer or SME (customer) adoption of their products and services beyond early adopters? What could fintechs do to pull under-served and well-served customers away from incumbent banks and established providers?

Spotlight

Extraco Banks

Extraco Banks celebrated 113 years and three generations of family management on July 12th, 2015. Founded as a cotton warehousing company, Extraco is the largest and most comprehensive independent financial institution headquartered in central Texas with over $1.2 billion in assets, $150 million in capital and reserves, and over 140,000 customers.

OTHER ARTICLES

A bank account - A concept of the past

Article | March 23, 2020

Almost every recent article written about banking starts with the statement that the banking industry is being disrupted by new competitors, new innovations and new technologies. Although this statement is definitely true, the extend of the disruption can still be debated. Even the most innovative neo-banks still work with bank (current, saving, term and investment) accounts, cards (credit and debit), traditional credits, existing payment infrastructure… The user experience surrounding the origination and servicing of these products has dramatically improved (and will continue to evolve), but the underlying banking products are not really disrupted.

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Cash in the time of Covid: why we need to listen to the experts to protect this vital payment method

Article | March 23, 2020

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Article | March 23, 2020

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Article | March 23, 2020

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Spotlight

Extraco Banks

Extraco Banks celebrated 113 years and three generations of family management on July 12th, 2015. Founded as a cotton warehousing company, Extraco is the largest and most comprehensive independent financial institution headquartered in central Texas with over $1.2 billion in assets, $150 million in capital and reserves, and over 140,000 customers.

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