Effective Use of Intent Data for Financial Institutions

TALHA TAMBOLI | June 30, 2021 | 361 views

Intent Data for Financial Institutions

The world began its course to become a digital open book after the internet came into existence. With almost everything available for purchase, the internet has brought the world to the buyer's doorstep. With the purchase, comes the data, and with effective use of the data collected within a period, any industry can speculate the buyer’s journey and take compelling steps to attract the buyer.


Looking at the facts, around 93% of purchases start with internet research. Intent data is the name of the collection of the behavioral signals that a user shows while purchasing anything. This data helps businesses be available at the right time and the right place to pitch their product to the customer who is already interested in buying what they are selling.

Businesses can analyze these signals, accurately understand where the prospect is in its buying journey and can give a solution to the problem. With intent data, even financial institutions can up their game and generate greater ROI while accurately predicting the buyer’s position in its purchase journey, and provide the best value to attract him/her. With over terabytes of intent data available for use, financial institutions can use it to flourish in this pandemic hit economy, using fewer resources and marketing their services to ready to buy consumers.

Since its inception, intent data is on the top priority of every marketer’s to-do list, with its usage in advertising campaigns, outreach campaigns, content creation, SEO, etc. This article covers how financial institutions can use intent data to their advantage, provide value to the user, and draw massive attention to their platform to reach their ultimate goal and generate more revenue.

Before going further, let’s understand the basic concept of intent data and its type that comes into the use for financial institutions.

WHAT IS INTENT DATA?

Intent data refers to collecting information on online behavioral insights of internet users or prospects, allowing you to better focus on the audience that has more chances of buying your products or services.

To put it simply, intent data will help you display your product or services to those already searching for it. For example, your financial department is facing challenges to keep the accounting on track, checking the organization’s financial status, etc.

While, you look for the solutions online, you Google “best financial tool for in-house accounting.” Out of millions of search results, your search concludes with some of the top tools like Robotic Press Automation (RPA) in accounting kept aside. Now, your search would be more specific and according to the selected tools.

Now, for comparing and selecting the best tools, you may Google-
“How RPA keeps track on accounting?”

“What is the ROI of RPA in accounting for small enterprises?”

“What is the role of RPA in accounting?”

And so on. Notice how your search query got specified after some informative searches. Imagine having the power of intent data of your customers and satisfying them with your content. Intent data helps you nurture a highly targeted audience and eventually convert them into your clients.

When prospects face challenges, they search for the solution online. While providing the solution for any specific query, websites ask the prospects to accept their cookies. These cookies monitor their intent of searching and this data is then pushed to the marketers to mold their campaigns suited better for these targeted customers.

Let’s look at how financial institutions can focus their campaigns on highly targeted prospects with types of intent data.


TYPES/SOURCES OF INTENT DATA

The types of intent data divide the vast information of intent into three types - first party, second party, and third party.

First-party

The data you now gather on known contacts and anonymous visitors is first-party intent data. It can also involve prospective website connections, newsletters, emails, and social media. You can use the first-party intent data to segment messages, build workflows, and get more leads. You can assist your marketing and sales team in determining how to approach and convert a prospect.

Second-party

Second-party data refers to data collected by another company. It is like gaining insights into your prospects from the shops they have visited earlier. The second-party intent data includes review websites and publishing networks. And all this information is voluntarily provided by the user. Sometimes, the user may also share the contact details and their business email id.

Third-party

While some systems only track a network of pages, third-party intent data is gathered from all across the web. In several cases, this intent data is extracted using one of 3 techniques: reverse IP lookup, Bidstream data from ad networks and widgets, and media exchange/publishing participants. Third-party intent data can show the user’s intent that is relevant to your campaign.

STEPS TO BUILD GREATER ROI FROM INTENT DATA

How can a financial institution decide whether a particular lead is worth its investment? Answer: By lead qualification.

By segregating each lead into three types, you can decide whether the prospect is an active buyer or someone who wants some information over the web. It allows the marketing team to use their time efficiently and target the leads which are likely to convert. For significant ROI from intent data, financial institutions should gather intent data and segregate it into three types of B2B data- Fit data, Intent data, and Opportunity data.

Fit data

Fit data shows how well your product or services fit the need of the customers. Imagine if a financial institution provides loans on a low credit score, and a user searches for loans on a low credit score, we can call this collection of information as fit data. With this information, you can efficiently use your time and investment to target a specific prospect. This information collection may include the prospect’s age, sex, job level, job function, and the residing location. Fit data is generally the data that won’t change quickly. It may give you a right fit of prospects for your campaign but cannot tell you the right time or context of search intent. 

Opportunity data

Opportunity data is event-based data on particular prospects. Suppose, you are a financial institution providing a car loan on reduced interest rates, and you come to know that a specific company is crediting bonus salary to its employees. If you market your car loan services to their employees, you can have more leads as you know they have a bonus salary in their account. This is called an opportunity data, which sometimes is also referred to as data scoops that give you information about favorable conditions for sale. As the name suggests, the opportunity data gives you the data of a perfect opportunity to market your services to targeted prospects.

Intent data

Intent data indicates that the time has come to engage with folks who actively express a desire to acquire a solution. When the intent data is integrated with other signals and a solid fit, the chances of conversion increase dramatically.

It's helpful to know when there's movement at a company, but if you don't know who to connect with and don't have a phone number or email address for them, it's only informative. You need actionable data along with intent data to perform a perfect marketing campaign.

COMMON USE OF INTENT DATA


A Segment to sort out active prospects

With the use of intent data, B2B marketers find companies actively looking for products or services they are serving. Intent data solutions provide segmentation tools that you can utilize to sort out active prospects that fit perfectly with your services.

This segmentation tool can help you filter your prospect with an unlimited combination of the type of company, contact details, location, industry, and technology they use.

Intent data for Account-Based Marketing

Leading B2B marketers use intent data to drive their ABM campaigns as it naturally fits these campaigns. ABM and intent data are  the two sides of the same coin, as ABM delivers results through specific account’s interest and intent data provides timely opportunities to initiate the contact. Integrating both helps you elevate your marketing reach.

Intent Data for marketing campaign Optimization

Integrated marketing strategies help financial institutions because marketers can pump useful insights to drive effective and relevant demands. The sales team of financial institutions get into the conversation with the buyer while having more information on their pain points and what solutions they are looking for, giving them an upper hand in exchange. 

SIGNIFICANT FINANCIAL MARKETING TREND


Insight-driven marketing

With the help of effective machine learning and artificial intelligence, insight-driven marketing helps financial institutions to offer financial assistance to the right fit of customers. Marketers can further collect the right type of customers that fits the services and not the other way around. Prospects with other financial needs can be routed to more appropriate services you offer.

Awareness of the customer journey

Intent data helps financial institutions optimize and understand the customer journey and correctly map customer interactions. It enables to influence the end-to-end experience of the customer. By having a perfect understanding of where the customer stands in the customer journey, financial institutions can market their services according to their needs.

Increased personalization

Intent data allows the marketers to look further into the minds of their prospects. It enables them to read the customers as an open book while segmenting them on their thought process. For example, which customer is more savings-oriented? Which one is planning for their retirement? With these insights, marketers can match the right customers to their services with the relevant type of marketing to compel the audience.

TYPES OF MARKETING SIGNAL AVAILABLE

Signals are the hints prospects resonate, showing financial institutions they are ready for being potential customers. These signals are everyday actions like Googling stuff they need orLike hard searching online, clicking on financial institution ads, applying for any loans, and paying off debts. Financial institutions can use these signals to run highly specific marketing campaigns.

Let’s look into these marketing signals further.
Most marketing signal falls into three major categories, such as:

Behavior-based

The behavior-based marketing signal includes hard searching like credit inquiries and online searches that signal intent to look for services. It may also include some minor changes that indicate future requirements like a change of residence or buying intent of large purchases like automobiles and real estate.

Event-based

Event-based marketing signals include automobile lease expiring, mortgage rate settings, or child passing the high school. These are the hints that indicate the prospect is going to have a requirement for your services. These signs show that the customer is about to have a significant financial shift, and financial institutions can use this opportunity to market their services.

Predictive

Predictive signals are passive hints that prospects show. It may not be as obvious as behavior-based, but it can set a boundary to your targeted customers. Some of the predictive marketing signals could have data of savings, debit consolidation, and mortgage refining. Predictive marketing signal can give low fidelity and can assure you the maximum coverage of your marketing campaign.

CONCLUSION

Using signals to attract and retain consumers is an effective component of a well-thought-out marketing strategy. Moving to a signals-based strategy, on the other hand, does not have to be a huge overhaul of your current procedures. Continue to use your tried-and-true strategy, but experiment with new ways of analyzing and responding to signals.

Worried about how much money you'll need to set aside to fund the signal-based marketing strategies?

You can assess the ROI of the marketing strategy before expanding your program if you start with a scalable service with no commitments.

Traditional signals continue to be relevant and form the basis for customer-focused marketing. Combining them with potentially powerful signals that indicate purchase intent will enable proactive communication and elevate financial marketing initiatives to the next level.

Spotlight

Stuyvesant Capital Management Corp

Stuyvesant has been operating as an independent registered investment advisor to institutions and high net worth individuals since 1978. We have over 100 million dollars in assets under management. Our portfolios are managed as separate accounts using both individual securities and exchange traded funds (ETFs). Portfolios are generally comprised of the same core securities, which include allocations to domestic and foreign stocks and bonds. While our clients will own the same securities, each portfolio's allocation is unique and reflects the risk and return requirements and constraints of the client. We manage equity only and balanced portfolios.

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Article | June 24, 2022

Digital bank accounts, offered by online-savvy institutions, provide security and scalability in transactions. These seamlessly integrate with tools such as accounting software and payment gateways. Contents 1. Introduction 2. Positive Aspects of Digital Bank Accounts 3. Streamlining Financial Management with Digital Bank Accounts 4. Implementing Digital Bank Accounts in a Financial Management System 5. Best Practices in Using Digital Bank Accounts 6. Final Thoughts 1. Introduction Digital bank accounts are primarily designed for businesses and are offered by financial institutions with a strong focus on online and digital banking services. These accounts provide improved security features, flexible transaction volumes, as well as low costs, and can be easily integrated with other business tools, such as accounting software and payment gateways. “By partnering with fintech startups, banks will give their account holders the right measure of security and speed. 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Cost-effective: Some digital savings accounts offer low transaction fees or even fee-free transactions, making them an attractive option for businesses looking to save on costs. It's mostly beneficial for businesses with high transaction volumes, as they can significantly reduce their expenses. Enhanced Security: Digital bank accounts come with advanced security features such as two-factor authentication and real-time monitoring of transactions, providing businesses with increased protection against fraud and cyber threats. This feature can help companies to avoid financial losses due to fraudulent activities. Integration with Other Business Tools: Digital bank accounts can be easily integrated with other business tools, such as accounting software and payment gateways. This feature allows for seamless financial management and automation, improving the efficiency and accuracy of financial operations. 3. 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Article | July 13, 2022

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Integrate Cloud Services Compared to conventional decentralized cash management systems, cloud-based systems offer a greater degree of process and control uniformity in all scenarios, bolstering their resilience against potential capacity limitations stemming from factors such as remote work setups, cyber threats, and sudden surges in transaction volume. 4. Leveraging Data Analytics for Multichannel Banking Optimization Data-driven organizations are 23 times more likely to acquire customers, 6 times more likely to retain those customers, and 19 times more likely to be profitable (Source: McKinsey Global) Using data analytics, banks can gain insights into customer behavior, preferences, and patterns across channels. This helps identify customer needs, optimize channel usage, and personalize the banking experience. Predictive analytics can proactively offer relevant solutions to customers through their preferred channels, improving satisfaction. 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Future of Banking: Examining Components of Digital Banking

Article | July 21, 2022

Digital banking altered the way businesses manage their finances, rendering the once cumbersome processes of physical branch visits and lengthy lines for account opening and money transfers obsolete. Contents 1. Evolution of Banking: From Brick-and-mortar to Digital 2. Multichannel Banking and Self-service Solutions 3. Demystifying Retail, Business and Corporate Banking 4. Mobile Banking: Payment Processing Overhaul 4.1 Overview of Fintech Companies in Banking Industry 5. Technology Trends in Digital Banking 6. Digital Transformation in Banking 6.1 Authentic User Experience 6.2 Blockchain Technology 6.3 Personalized Technology Services 7. Digital Banking Platforms Reaching out to SMBs 8. Future Aspects of Digital Banking Solutions 1. Evolution of Banking: From Brick-and-mortar to Digital Digital banking has transformed the traditional banking landscape and brought about a paradigm shift in the way individuals and businesses manage their finances. The cumbersome and time-consuming nature of financial transactions that involved physical visits to bank branches and long queues for basic tasks like account opening and money transfers is now a thing of the past. Between 2017 and 2021, 9% of all branch locations closed down, a loss of around 7,500 branches, according to the non-profit National Community Reinvestment Coalition (NCRC). (Source: Bankrate) With the digitization of banking, there has been a shift toward a cashless economy, with net and mobile banking gaining popularity over physical cash. With digital banking solutions like UPI, internet banking, and mobile banking, customers can access global transaction banking services directly from their own platforms, enabling seamless transactions anytime, anywhere. 2. Multichannel Banking and Self-Service Solutions The shift from traditional brick-and-mortar banking to digital banking has become ubiquitous, making self-service approaches in digital banking solutions vital for customers. These options allow customers to access banking solutions using software resources without human intervention, enabling them to conduct transactions such as checking account balances, making online transfers and withdrawals, paying bills, loan installments, exchanging currencies, and overall managing wealth with ease. Such solutions can be accessed through FAQs, chatbots, customer support portals, and other similar resources. The scope of self-service technology also encompasses internet banking and online shopping. Although the first and most successful self-service solution introduced by banks worldwide was the automated teller machine (ATM), the concept has now been extended to include a variety of digital banking platforms and applications. 3. Demystifying Retail, Business and Corporate Banking Digital banking services and products consist of three main sub-categories: Retail banking, Business banking, and Corporate banking. Retail banking, also referred to as consumer banking or personal banking, is a form of banking that offers financial services specifically to individual customers instead of businesses. It enables customers to effectively manage their finances, access credit facilities, and securely deposit their funds. Business banking refers to a company's financial transactions with a specialized institution that offers tailored financial services such as business loans, credit, savings accounts, and checking accounts, exclusively designed for corporate entities rather than individuals. This type of banking is conducted by a dedicated business banking division within a bank, which solely caters to the financial needs of commercial organizations. Corporate banking entails the provision of financial services to sizable corporations and multinational enterprises, which includes an array of offerings such as cash management, trade finance, corporate lending, and treasury services. With the advent of digital corporate banking, businesses can now effectively manage their financial transactions, process payments, and gain access to various financial tools and resources via digital platforms, ensuring improved efficiency and convenience. 4.Mobile Banking: Payment Processing Overhaul Mobile banking allows remote access to a wide range of banking services. Mobile app simplifies our lives by letting bank and other financial institution users check account balances, pay bills, transfer money, manage investments, and apply for loans with just a few clicks. Mobile banking alerts promote smart financial management, provide customization options, and enable easy monitoring for suspicious activity. A Chase Bank study revealed that 87% of consumers use their bank's mobile app monthly. Some features of a digital banking platform: Transfer money to friends and family within minutes via the ‘Manage Payee’ option on mobile banking apps. Clear utility bills via banks linked with UPI-enabled apps on your phone instead of standing in long queues outside gas stations with cash. Open Demat accounts online via the KYC process and manage all investments, deposits, and stocks in one place. Open bank accounts by uploading documents online; skip visiting banks and filling out forms. Get online assistance from banks 24/7 through chatbots and support systems. Mobile banking enables smooth functioning and boosts transparency in accessing financial data. Check account balances anytime without the need for passbook slips. Mobile banking apps provide customers with innumerable loan options, with banks deducting loan amounts from accounts on a fixed date via the ‘AutoPay’ option. 4.1 Overview of Fintech Companies in Banking Industry Here are some leading digital banking platforms catering to the needs of financial institutions: Alkami Technology: It is a major developer of cloud-based digital banking solutions for financial institutions in the United States. Its solutions enable users to clients their businesses with confidence, react to changing circumstances swiftly, and build vibrant digital communities. The company provides a range of services, including retail banking and business banking, digital account opening, loan origination, and multi-payment fraud protection solutions to assist clients in their transformation. It is dedicated to empowering its clients and supporting them in achieving their goals. Numerated: It is a fast-growing fintech that streamlines the origination process for business banking products. Over 400,000 businesses and 30,000 financial institution associates have processed $50 billion in lending using Numerated. The platform is used by financial institutions with a combined $1 trillion in assets, including Bremer Bank, Dollar Bank, Eastern Bank, MidFirst Bank, People's United Bank, Seacoast Bank, and others. The company has been recognized for its work as one of 2020's Top 250 FinTechs by CB Insights and 2021's Best Overall Business Lending Company by FinTech Breakthrough. Zoot Enterprises: It is a global leader in providing advanced origination, acquisition, and decision management solutions to financial institutions. Its cloud-based platforms offer flexibility for specific business needs, including loan origination, fraud detection, and data acquisition. Zoot enables clients to access hundreds of cutting-edge data sources in real time, delivering decisions in milliseconds. Its origination solution streamlines loan processing, providing powerful tools and robust integrations that reduce data entry, accelerate loan processing times, and avoid costly errors. Geezeo: The company delivers enriched digital banking experiences, processing, and augmenting transactions for over 500 financial institutions. Its insights enhance the overall customer experience, seamlessly integrating within online and mobile banking environments while allowing financial institutions to maintain ownership of their personal financial management (PFM) brand. It focuses on technology solutions that engage audiences with enriched data and offers expertise in digital banking, marketing, and technology. TurnKey Lender: It is a global leader in Unified Lending Management (ULM). Its intelligent software products automate the entire lending process, including traditional and alternative lending, SME financing, grant management, money lending, leasing, trade finance, in-house financing, and more. With customers in over 50 countries, TurnKey Lender is gaining traction as a pioneer in AI software development for lenders in regions like the United States, APAC, and the EU. The company’s solutions are used by all types of lenders, including large/mid-size banks, digital lenders, multi-finance companies, trade finance operators, traditional and non-traditional lenders, and telecoms. 5. Technology Trends in Digital Banking Banking technology is rapidly evolving. Advanced technologies like AI and ML will enable banks to analyze large data sets in real time and offer personalized solutions to customers. The market size of the global digital banking platform was valued at USD 20.8 billion in 2021 and is expected to expand at a CAGR of 20.5% from 2022 to 2030. (Source: Grand View Research) The increasing digital savviness of the global population is prompting the adoption of technological advancements. However, some individuals are still in an adaptive mode due to a lack of time and knowledge. AI and ML technologies enable banks to analyze large amounts of data, make informed decisions through predictive analysis, and improve lending patterns by analyzing consumer spending patterns. 6.Digital Transformation in Banking Financial institutions must leverage big data to automate business processes and reduce costs in light of falling interest rates and banking fees coupled with rising consumer demands. Adopting artificial intelligence, cloud technology, and automation in modernizing their applications could enable banks to develop omnichannel products, services, and capabilities, ultimately improving the user experience. Now, let's examine digital transformation in the banking industry: 6.1 Authentic User Experience (UX) Banks must share genuine customer experiences to retain loyalty. To achieve this, they must embrace the latest trends, technologies, and well-designed UX. 6.2Blockchain Technology To improve customer satisfaction, banks must reduce the intermediaries between them and their customers. This can be accomplished through increased transparency using blockchain technology, enabling untrusted parties to agree on a shared database and eliminating the need for transaction intermediaries. 6.3 Personalized Technical Services Key points about the benefits of personalized services such as automation, AI, and cloud computing in the banking industry: Automation minimizes human intervention and reduces errors, resulting in faster and more efficient service. AI helps banks predict outcomes based on past data, such as identifying fraud and making customer recommendations. Cloud computing enables banks to adopt new business models and create secure applications that meet regulatory requirements. About 27% of Americans use an online-only bank. Of those at online-only banks, 88% reported they are satisfied with the bank’s services. Meanwhile, only 66% of consumers using traditional banks report being satisfied with them. (Source: Bankrate) 7. Digital Banking Platforms Reaching Out to SMBs Digital banking platforms have revolutionized business operations by providing enhanced convenience and adaptability. Fintech firms have customized their platforms to meet the unique needs of small and medium-sized businesses (SMBs), offering mobile apps that facilitate financial management, transaction processing, and access to a range of financial tools and services at all times and from any location. The following is a list of notable digital banking applications that have garnered significant popularity over time: Betterment: It is an online financial advisor that offers personalized, fiduciary advice for retirement planning, building wealth, and achieving financial goals. By utilizing advanced algorithms and technology, it offers automated investment services that are tailored to each client's unique investment objectives and risk tolerance. The platform offers a diverse range of investment options, low fees, tax-efficient investing, and access to financial advisors. Betterment's mission is to make investing accessible and affordable to everyone, with a user-friendly online platform that is easy to use and offers high-quality investment advice. Mercury: It is a startup-focused banking platform that provides a comprehensive range of financial services tailored to companies of any size or stage. The platform offers free checking and savings accounts, debit and credit cards, domestic and international wire transfers, treasury and venture debt, and other essential financial products, all with an intuitive user experience. In addition to its suite of banking services, Mercury also provides vibrant community programs that offer founders the resources, advice, and connections needed to build successful companies. Bluevine: It is a financial technology company that specializes in providing working capital financing solutions tailored to small and medium-sized businesses (SMBs) in the United States. With a suite of financing products, including invoice factoring, lines of credit, and term loans, Bluevine enables SMBs to secure the necessary funding to drive growth and expansion. The company's platform is designed to facilitate a seamless lending experience, with streamlined applications and fast approvals that can be completed in as little as 10 minutes. Novo: New York-based fintech firm, Novo offers digital banking services to small businesses in the United States. Its suite of products includes mobile check deposit, online bill pay, and debit card issuance for employees. The company has also integrated with popular small business software tools such as QuickBooks and Xero, providing businesses with greater financial management capabilities. Relay: Relay is an online banking and money management platform dedicated to giving America's small businesses the tools they need to grow and gain visibility into their finances. The company recognizes that traditional banking services often underserve small businesses. As a result, it has built a platform that gives entrepreneurs the power to control their cash flow by giving them a clear picture of their income and expenses. 8. Future Aspects of Digital Banking Solutions As technology continues to advance, the traditional banking system is expected to undergo significant changes in the coming decades, with neobanks rapidly gaining popularity among tech-savvy customers for their personalized services. These digital fintech companies, often referred to as 'challenger banks', operate without physical branches and offer a range of attractive services, blurring the line between traditional banking and financial systems. As a result, retail banks may adopt an omnichannel approach and leverage the robust infrastructure of fintech enterprises to enhance the customer experience.

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Why Payments-as-a-Service is the first choice for FIs

Article | February 11, 2020

The pace of change within the global payment’s technology space is still at full speed with no sign of slowing down. While traditional incumbents have until recently taken comfort in their size and decades of dominance, new digital-only challenger banks are ramping up and making a huge impact on the global financial landscape.

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Spotlight

Stuyvesant Capital Management Corp

Stuyvesant has been operating as an independent registered investment advisor to institutions and high net worth individuals since 1978. We have over 100 million dollars in assets under management. Our portfolios are managed as separate accounts using both individual securities and exchange traded funds (ETFs). Portfolios are generally comprised of the same core securities, which include allocations to domestic and foreign stocks and bonds. While our clients will own the same securities, each portfolio's allocation is unique and reflects the risk and return requirements and constraints of the client. We manage equity only and balanced portfolios.

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FINANCIAL MANAGEMENT, FINTECH

Momnt and ROOFLE Launch Contractor Loan Pro to Revolutionize Roofing Industry Financing

Businesswire | June 05, 2023

Momnt, a leading fintech company specializing in real-time lending and payment solutions for businesses, is excited to announce its groundbreaking partnership with ROOFLE. This partnership brings forth the launch of Contractor Loan PRO, an innovative financing solution powered by Momnt. Contractor Loan PRO will be integrated into ROOFLE’s platform, Roof Quote PRO™, enabling roofing contractors to provide their customers with direct and affordable payment options. Contractor Loan PRO, powered by Momnt, establishes a new industry standard and revolutionizes roofing by seamlessly integrating cutting-edge technology with embedded finance capabilities. With Contractor Loan PRO, homeowners can enjoy the simplicity of obtaining instant quotes, reviewing offers, and securing financing without ever leaving their couches. This partnership introduces unparalleled convenience and value for contractors and customers, pioneering a highly efficient and customer-centric approach to roofing projects. "We are thrilled to announce our new partnership with ROOFLE and launch Contractor Loan PRO. Contractor Loan PRO is positioned to establish market dominance and redefine industry benchmarks, setting new standards for excellence and innovation. Through this collaboration, we are opening new doors for roofing companies to scale their business quickly without losing focus on customer quality.” - Mike O'Connell, VP of Partnerships at Momnt. "Contractor Loan PRO fundamentally changes the financing game in the roofing industry. No other tool on the market provides such a comprehensive, integrated, and efficient service. This is precisely the kind of innovative, customer-centered solution that the industry has been crying out for." - Travis Harvego, CEO and Co-Founder of ROOFLE. "The incorporation of Contractor Loan PRO within Roof Quote PRO™ is a pivotal development in our journey to fully digitize the roofing industry. By providing homeowners with an array of personalized loan options and AI-powered instant decisioning, we're taking a significant step towards our goal of making the roofing process as seamless as possible." - Matthew McDaniel, CMO and Co-Founder of ROOFLE. About Momnt Momnt powers modern lending solutions that enable businesses to provide low-friction financing to their customers at the moment they need it – all funded by trusted lending partners. Its API-based platform leverages alternative data sources and ML/AI-informed decisioning to present real-time loan offers fit to each individual borrower, all done within the banking industry’s current regulatory infrastructure. Visit momnt.com for more information and career opportunities, or follow @getmomnt. About ROOFLE ROOFLE is a SaaS developer transforming the roofing industry through their state-of-the-art software solution, RoofQuotePRO™. Designed exclusively for roofing professionals, RoofQuotePRO™ stands as the leading application for instant roof estimation and lead generation. This software empowers contractors to provide precise quotes for roofing products with unprecedented speed, all conveniently integrated into their website. Visit Roofle.com for more information.

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CORE BANKING, DIGITAL BANKING

Credit Union of America Opens a Digital Front Door with Narmi’s Digital Account Opening Solution

PRweb | June 02, 2023

Credit Union of America and Narmi, a leading provider of digital banking solutions, are pleased to announce the successful launch of Narmi’s Digital Account Opening product at Credit Union of America. This implementation will revolutionize the credit union’s member onboarding experience, enabling applicants to open an account entirely digitally in under three minutes. In this time of unprecedented deposit competition, Credit Union of America recognized the need to open its digital channels to meet its members’ evolving needs. The implementation of Narmi’s Account Opening solution marks a significant milestone in the Wichita-based credit union’s commitment to delivering exceptional member service. By leveraging Narmi’s technology, Credit Union of America can now offer its members a modern and efficient onboarding experience that allows applicants to open an account online, from anywhere. “Partnering with Narmi has been a game-changer,” said Frank Shoffner, CEO and President of Credit Union of America. “The launch of Narmi’s Digital Account Opening product empowers us to deliver a truly modern banking experience, where prospective applicants can open an account quickly and conveniently from anywhere. This strengthens our commitment to making a true difference in our members’ lives.” Narmi’s Digital Account Opening solution arms Credit Union of America with instant identity verification, flexible account funding options, and a robust back-end system for applicant tracking, enhancing the member onboarding and admin experience. The seamless integration between Narmi and Credit Union of America’s core banking system, Jack Henry Symitar, allowed for a swift implementation that took less than 90 days. In addition to the end-to-end application flow, Narmi has collaborated with Clutch, a provider of loan services, to integrate their services seamlessly into the account opening process. This integration will allow Credit Union of America’s members to apply for both loan services and deposit accounts in one unified digital experience. “We are proud to support Credit Union of America in its digital transformation journey,” said Nikhil Lakhanpal, Co-Founder of Narmi. “Our goal is to help financial institutions, like Credit Union of America, completely transform their onboarding process and capture market share. We’re excited to watch the growth that Credit Union of America will experience through this digital channel.” About Credit Union of America Established in 1935, Credit Union of America is a $1.4 billion member-owned financial institution dedicated to serving the needs of its members in the Wichita-metro area as well as other markets across Kansas. With a strong commitment to delivering personalized financial solutions, CUA offers a wide range of services, including savings and checking accounts, loans, mortgages, small-business services, and investment options. Credit Union of America strives to provide exceptional member service and build lasting relationships with its members. Learn more here:https://www.cuofamerica.com/ About Narmi New York City-based Narmi's digital platform empowers financial institutions to unlock the very latest capabilities in digital banking and account opening, enabling them to move faster, tap new growth opportunities, and achieve true digital transformation. The Narmi platform was built with the customer experience in mind, empowering financial institutions with an experience that is always effortless, current, and dependable. As a result, Narmi's customers are seeing as much as 3x account growth in less than 30 days and 4x deposit growth in as little as 90 days. Additionally, Narmi's financial institution clients are winning awards like Bankrate's 2020 Best Online Bank and Nerdwallet's Best Bank of 2021 for Online Experience. For more information, please visit http://www.narmi.com.

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FINANCIAL MANAGEMENT, INVESTMENT MANAGEMENT

Akoya Partners With Axway to Help Financial Institutions Tap Into the Power of Open APIs

Businesswire | June 02, 2023

The API-driven solution enables greater control and faster connectivity of embedded finance and customer data portability. Akoya is proud to announce its partnership with Axway to transform the way customer information is shared with third-party applications. Both companies have standardized their APIs to the Financial Data Exchange (FDX) standard, which allows for customer data sharing in a secure and transparent way. Akoya allows businesses to manage their finances within a unified interface that allows for budgeting, payments, tax planning, and investment management. “Akoya is excited to work with Axway to streamline the integration between financial institutions and fintech applications,” said Anil Mahalaha, Chief Evangelist at Akoya “We’re focused on giving consumers more visibility into where and how their financial data is used and we’re dedicated to 100% of those data requests going through APIs.” Amplify Open Banking, built on Axway’s industry leading Amplify Platform, leverages universal API management and modern marketplace capabilities to publish and facilitate third-party adoption of standardized APIs that drive the open finance economy. In the past, “screen scraping” – where customers provide their credentials to a third-party, which accesses the information directly from their banking portal with their permission – was the most expedient way to offer data portability. Now, a common FDX API standard is becoming more widely available, allowing financial institutions to share discrete data elements more easily and directly. Fine-grained permissions keep the customer in control and provide faster, more secure connectivity. “The Axway-Akoya partnership removes the friction of accessing critical customer data that drives business,” said Laurent Van Huffel, Axway VP of Financial Services. “Axway enables financial institutions to stay in control of their destiny by providing them with an FDX-ready platform, including consent management and integration with their core banking applications, to become an open banking provider, while Akoya securely consumes the FDX APIs published in the Amplify digital portal to present the data to the fintech aggregator community.” The Consumer Financial Protection Bureau is currently talking about a common standard to pave the way forward to a more dynamic, competitive financial services market that keeps the consumer at its center. In October 2022, CFPB Director Rohit Chopra announced the rulemaking process that will require financial institutions to give consumers consistent control over their data. As North America prepares for upcoming regulation, Akoya and Axway are poised to help financial institutions tap into the power of the open finance ecosystem and unlock new business models. About Axway Axway enables enterprises to securely open everything by integrating and moving data across a complex world of new and old technologies. Axway’s API-driven B2B integration and MFT software, refined over 20 years, complements Axway Amplify, an open API management platform that makes APIs easier to discover and reuse across multiple teams, vendors, and cloud environments. Axway has helped over 11,000 businesses unlock the full value of their existing digital ecosystems to create brilliant experiences, innovate new services, and reach new markets. Learn more at www.axway.com. About Akoya Akoya is transforming the way consumer financial data is accessed and shared. Through a single integration to the Akoya Data Access Network, financial institutions can directly connect with data aggregators, fintechs, and other financial institutions to securely share consumer-permissioned financial data through APIs. Akoya manages these relationships and serves as an interoperable solution available to the entire financial services industry. We are an API-only network that offers security, transparency, and scale. Learn more at www.akoya.com.

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FINANCIAL MANAGEMENT, FINTECH

Momnt and ROOFLE Launch Contractor Loan Pro to Revolutionize Roofing Industry Financing

Businesswire | June 05, 2023

Momnt, a leading fintech company specializing in real-time lending and payment solutions for businesses, is excited to announce its groundbreaking partnership with ROOFLE. This partnership brings forth the launch of Contractor Loan PRO, an innovative financing solution powered by Momnt. Contractor Loan PRO will be integrated into ROOFLE’s platform, Roof Quote PRO™, enabling roofing contractors to provide their customers with direct and affordable payment options. Contractor Loan PRO, powered by Momnt, establishes a new industry standard and revolutionizes roofing by seamlessly integrating cutting-edge technology with embedded finance capabilities. With Contractor Loan PRO, homeowners can enjoy the simplicity of obtaining instant quotes, reviewing offers, and securing financing without ever leaving their couches. This partnership introduces unparalleled convenience and value for contractors and customers, pioneering a highly efficient and customer-centric approach to roofing projects. "We are thrilled to announce our new partnership with ROOFLE and launch Contractor Loan PRO. Contractor Loan PRO is positioned to establish market dominance and redefine industry benchmarks, setting new standards for excellence and innovation. Through this collaboration, we are opening new doors for roofing companies to scale their business quickly without losing focus on customer quality.” - Mike O'Connell, VP of Partnerships at Momnt. "Contractor Loan PRO fundamentally changes the financing game in the roofing industry. No other tool on the market provides such a comprehensive, integrated, and efficient service. This is precisely the kind of innovative, customer-centered solution that the industry has been crying out for." - Travis Harvego, CEO and Co-Founder of ROOFLE. "The incorporation of Contractor Loan PRO within Roof Quote PRO™ is a pivotal development in our journey to fully digitize the roofing industry. By providing homeowners with an array of personalized loan options and AI-powered instant decisioning, we're taking a significant step towards our goal of making the roofing process as seamless as possible." - Matthew McDaniel, CMO and Co-Founder of ROOFLE. About Momnt Momnt powers modern lending solutions that enable businesses to provide low-friction financing to their customers at the moment they need it – all funded by trusted lending partners. Its API-based platform leverages alternative data sources and ML/AI-informed decisioning to present real-time loan offers fit to each individual borrower, all done within the banking industry’s current regulatory infrastructure. Visit momnt.com for more information and career opportunities, or follow @getmomnt. About ROOFLE ROOFLE is a SaaS developer transforming the roofing industry through their state-of-the-art software solution, RoofQuotePRO™. Designed exclusively for roofing professionals, RoofQuotePRO™ stands as the leading application for instant roof estimation and lead generation. This software empowers contractors to provide precise quotes for roofing products with unprecedented speed, all conveniently integrated into their website. Visit Roofle.com for more information.

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CORE BANKING, DIGITAL BANKING

Credit Union of America Opens a Digital Front Door with Narmi’s Digital Account Opening Solution

PRweb | June 02, 2023

Credit Union of America and Narmi, a leading provider of digital banking solutions, are pleased to announce the successful launch of Narmi’s Digital Account Opening product at Credit Union of America. This implementation will revolutionize the credit union’s member onboarding experience, enabling applicants to open an account entirely digitally in under three minutes. In this time of unprecedented deposit competition, Credit Union of America recognized the need to open its digital channels to meet its members’ evolving needs. The implementation of Narmi’s Account Opening solution marks a significant milestone in the Wichita-based credit union’s commitment to delivering exceptional member service. By leveraging Narmi’s technology, Credit Union of America can now offer its members a modern and efficient onboarding experience that allows applicants to open an account online, from anywhere. “Partnering with Narmi has been a game-changer,” said Frank Shoffner, CEO and President of Credit Union of America. “The launch of Narmi’s Digital Account Opening product empowers us to deliver a truly modern banking experience, where prospective applicants can open an account quickly and conveniently from anywhere. This strengthens our commitment to making a true difference in our members’ lives.” Narmi’s Digital Account Opening solution arms Credit Union of America with instant identity verification, flexible account funding options, and a robust back-end system for applicant tracking, enhancing the member onboarding and admin experience. The seamless integration between Narmi and Credit Union of America’s core banking system, Jack Henry Symitar, allowed for a swift implementation that took less than 90 days. In addition to the end-to-end application flow, Narmi has collaborated with Clutch, a provider of loan services, to integrate their services seamlessly into the account opening process. This integration will allow Credit Union of America’s members to apply for both loan services and deposit accounts in one unified digital experience. “We are proud to support Credit Union of America in its digital transformation journey,” said Nikhil Lakhanpal, Co-Founder of Narmi. “Our goal is to help financial institutions, like Credit Union of America, completely transform their onboarding process and capture market share. We’re excited to watch the growth that Credit Union of America will experience through this digital channel.” About Credit Union of America Established in 1935, Credit Union of America is a $1.4 billion member-owned financial institution dedicated to serving the needs of its members in the Wichita-metro area as well as other markets across Kansas. With a strong commitment to delivering personalized financial solutions, CUA offers a wide range of services, including savings and checking accounts, loans, mortgages, small-business services, and investment options. Credit Union of America strives to provide exceptional member service and build lasting relationships with its members. Learn more here:https://www.cuofamerica.com/ About Narmi New York City-based Narmi's digital platform empowers financial institutions to unlock the very latest capabilities in digital banking and account opening, enabling them to move faster, tap new growth opportunities, and achieve true digital transformation. The Narmi platform was built with the customer experience in mind, empowering financial institutions with an experience that is always effortless, current, and dependable. As a result, Narmi's customers are seeing as much as 3x account growth in less than 30 days and 4x deposit growth in as little as 90 days. Additionally, Narmi's financial institution clients are winning awards like Bankrate's 2020 Best Online Bank and Nerdwallet's Best Bank of 2021 for Online Experience. For more information, please visit http://www.narmi.com.

Read More

FINANCIAL MANAGEMENT, INVESTMENT MANAGEMENT

Akoya Partners With Axway to Help Financial Institutions Tap Into the Power of Open APIs

Businesswire | June 02, 2023

The API-driven solution enables greater control and faster connectivity of embedded finance and customer data portability. Akoya is proud to announce its partnership with Axway to transform the way customer information is shared with third-party applications. Both companies have standardized their APIs to the Financial Data Exchange (FDX) standard, which allows for customer data sharing in a secure and transparent way. Akoya allows businesses to manage their finances within a unified interface that allows for budgeting, payments, tax planning, and investment management. “Akoya is excited to work with Axway to streamline the integration between financial institutions and fintech applications,” said Anil Mahalaha, Chief Evangelist at Akoya “We’re focused on giving consumers more visibility into where and how their financial data is used and we’re dedicated to 100% of those data requests going through APIs.” Amplify Open Banking, built on Axway’s industry leading Amplify Platform, leverages universal API management and modern marketplace capabilities to publish and facilitate third-party adoption of standardized APIs that drive the open finance economy. In the past, “screen scraping” – where customers provide their credentials to a third-party, which accesses the information directly from their banking portal with their permission – was the most expedient way to offer data portability. Now, a common FDX API standard is becoming more widely available, allowing financial institutions to share discrete data elements more easily and directly. Fine-grained permissions keep the customer in control and provide faster, more secure connectivity. “The Axway-Akoya partnership removes the friction of accessing critical customer data that drives business,” said Laurent Van Huffel, Axway VP of Financial Services. “Axway enables financial institutions to stay in control of their destiny by providing them with an FDX-ready platform, including consent management and integration with their core banking applications, to become an open banking provider, while Akoya securely consumes the FDX APIs published in the Amplify digital portal to present the data to the fintech aggregator community.” The Consumer Financial Protection Bureau is currently talking about a common standard to pave the way forward to a more dynamic, competitive financial services market that keeps the consumer at its center. In October 2022, CFPB Director Rohit Chopra announced the rulemaking process that will require financial institutions to give consumers consistent control over their data. As North America prepares for upcoming regulation, Akoya and Axway are poised to help financial institutions tap into the power of the open finance ecosystem and unlock new business models. About Axway Axway enables enterprises to securely open everything by integrating and moving data across a complex world of new and old technologies. Axway’s API-driven B2B integration and MFT software, refined over 20 years, complements Axway Amplify, an open API management platform that makes APIs easier to discover and reuse across multiple teams, vendors, and cloud environments. Axway has helped over 11,000 businesses unlock the full value of their existing digital ecosystems to create brilliant experiences, innovate new services, and reach new markets. Learn more at www.axway.com. About Akoya Akoya is transforming the way consumer financial data is accessed and shared. Through a single integration to the Akoya Data Access Network, financial institutions can directly connect with data aggregators, fintechs, and other financial institutions to securely share consumer-permissioned financial data through APIs. Akoya manages these relationships and serves as an interoperable solution available to the entire financial services industry. We are an API-only network that offers security, transparency, and scale. Learn more at www.akoya.com.

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